organiz communic fudan dec 09

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ORGANIZATIONAL COMMUNICATION: INTRODUCTION TO KEY PERSPECTIVES OF

COMMUNICATION THEORY OF ORGANIZATION

ORGANIZATIONAL COMMUNICATION: INTRODUCTION TO KEY PERSPECTIVES OF

COMMUNICATION THEORY OF ORGANIZATION

Thomas A. Bauer, Dr. Univ. Prof.

Department of Communication, Faculty of Social Sciences, University Vienna, Austria

Visiting Professor at Fudan University School of Journalism

Lecture Dec. 09

Thomas A. Bauer, Dr. Univ. Prof.

Department of Communication, Faculty of Social Sciences, University Vienna, Austria

Visiting Professor at Fudan University School of Journalism

Lecture Dec. 09

April 25, 2007 www.thomasbauer.at

Interest of KnowledgeInterest of Knowledge

As we know that organization is a key factor for structuring and executing the individual’s and the society’s life, as we are living in and with an organized and self organizing society and as we are expecting from its organization the confirmation of an individually meaningful life within the structures and contexts of a complex society, we should know,

what is the role, the impact, and the function of communication in relation to organization and what are the conditions of the organization for an efficient, meaningful, and reasonable communication, what are the conditions of communication for an efficient, meaningful and reasonable organization, and what is it, what organizations want to tell us on behalf of themselves?

As we know that organization is a key factor for structuring and executing the individual’s and the society’s life, as we are living in and with an organized and self organizing society and as we are expecting from its organization the confirmation of an individually meaningful life within the structures and contexts of a complex society, we should know,

what is the role, the impact, and the function of communication in relation to organization and what are the conditions of the organization for an efficient, meaningful, and reasonable communication, what are the conditions of communication for an efficient, meaningful and reasonable organization, and what is it, what organizations want to tell us on behalf of themselves?


System Theory ApproachSystem Theory Approach

ORAGANIZATION AS A SYSTEM

Structural connectivity with special interest of meaning, particular and self absorbed operation, directed in its activities for special functions, concentred to goals and generating for that strategies through distribution of competences of knowledge, power of decision, positions and tasks – usually as an hierarchy

ORGANIZATION AS ASOCIETAL CONCEPTSince life makes sense to be executed in relation to a community or in cohesion to a social body, it needs a social structure that generates and archives a culture of relationship that is represented by the distribution of sociability, of roles, positions and attributions of attention - usually in modes of dependence, independence, counter dependence and interdependence.

ORGANISAZTION AS A MODEL OF OBSERVATION:What is characteristic for an organization is the fact that it is a concept of observation and of societal self-controlling in relation to goals and social agreements thus confirming the participation of individuals with common goods

ORAGANIZATION AS A SYSTEM

Structural connectivity with special interest of meaning, particular and self absorbed operation, directed in its activities for special functions, concentred to goals and generating for that strategies through distribution of competences of knowledge, power of decision, positions and tasks – usually as an hierarchy

ORGANIZATION AS ASOCIETAL CONCEPTSince life makes sense to be executed in relation to a community or in cohesion to a social body, it needs a social structure that generates and archives a culture of relationship that is represented by the distribution of sociability, of roles, positions and attributions of attention - usually in modes of dependence, independence, counter dependence and interdependence.

ORGANISAZTION AS A MODEL OF OBSERVATION:What is characteristic for an organization is the fact that it is a concept of observation and of societal self-controlling in relation to goals and social agreements thus confirming the participation of individuals with common goods


COMMUNICATION & ORGANIZATION: FACTORS OF TRUSTCOMMUNICATION & ORGANIZATION: FACTORS OF TRUST

EE External Communication

Internal Communication

Communication Theory

Organization Theory

C R E D I B I L I T Y ?

E F F I C I E N C Y ?


COMMUNICATION OF ORGANIZATION: STAKE HOLDERSCOMMUNICATION OF ORGANIZATION: STAKE HOLDERS




Organization Theory

external stake holders: target groups relation partners

internal stakeholders: members / employees


ORGANIZATION OF PUBLIC RELATIONS: ANALYTICAL APPROACHESORGANIZATION OF PUBLIC RELATIONS: ANALYTICAL APPROACHES




Organization Theory

Symmetric Communication, Understanding Oriented Approach, Symbolic Interaction

Leadership Theories, X-Y- Concept, Organizational Culture


COMMUNICATION & ORGANIZATION: PROFESSIONALISMCOMMUNICATION & ORGANIZATION: PROFESSIONALISM



Communication Research

Organization Research

journalism ------- public relations Dependence / interdependence / intereffication

vertical / horizontal Group Dynamics, communication management


COMMUNICATION & ORGANIZATION: PROFESSIONAL PRACTICECOMMUNICATION & ORGANIZATION: PROFESSIONAL PRACTICE

E EMedia mediated Communication

Interpersonal Communication

Communication PraxeologyOrganization Praxeology

media and event related tools for visibility distinction, attention, attraction

Management tools for cohesion, co-orientation, cooperation, organizational development


COMMUNICATION & ORGANIZATION: CRISES ZONESCOMMUNICATION & ORGANIZATION: CRISES ZONES

E EMedia mediated Communication

Interpersonal Communication

Communication Practice Organization Practice

interaction, persuasive construction of reality, incongruence of internal and external presentation

Balance of formal ad unformal communication, motivation, commitment, mode of participation

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