oregon/washington association of broadcasters pm presentation
DESCRIPTION
Allie Herzog from integratePR (www.integratePR.com) and The Creative Animal speak on the New Frontier of Broadcasting and how to use social media to engage further with audiences.TRANSCRIPT
Social Media: Broadcasting’s New Frontier
Allie Herzog, integratePR
Doug Harris, Creative Animal
CONTENT IS KING
Find your Target Audience
Dissect Your Message
Develop Keywords
BEST PRACTICE
25/50/25
Listening/ /CreatingSharing
DISSECT
DistinctiveInformativeSuccinctSuperExcitingCreativeTargeted
Facebook announced in July that the number of members
topped 500 million
50% of Facebook’s active users log on to Facebook in
any given day
Average user is connected to 80 community pages, groups
and events
FACEBOOK OPTIONS
Facebook Profile
Facebook Group
Facebook Page
Facebook Places
GETTING STARTED
1. Create a page for the station
2. Once have 25 likes, claim your vanity URL
3. Create profile for talent
4. Customize FBML tab
5. Say thank you to likes
6. Keep conversations going, for free
7. Promote Facebook on your other webpages
GIVE ‘EM WHAT THEY WANT
PROMOTE YOUR PAGE
Add a widget to the website
Email signature
Encourage fans to post pictures
Suggest to Friends
Post on other walls
iPad Giveaway
Stand by Your Band
Business Bright Spots
Insured Risk promotions
IDEAS YOU CAN DO (TODAY!)
ADDITIONAL USES FOR FACEBOOK
Client testimonials
Redirect to on air programming
Concert announcements
Exhibition of video
TRACK ROI
Friend/Fan Growth
Fan Page Interaction & Activity
Conversation & Engagement
Traffic Driven to Site
User Behavior on Site
65% of Fortune 100 Executives have active
accounts on Twitter
Twitter gets 30,000 new users a day
Twitter now has 190 million users tweeting 65
million times a day
38% of Twitter users are over 35 years old and make
over $100K
Twitter gets 30,000 new users a day
IT’S A COCKTAIL PARTY
Find the right followers
Optimize bio and brand your page
What are people saying about your company & competitors?
What does your audience share and RT?
Look up hashtags your audience follows
@Replies: Respond to or mention another user
DM/Direct Message: Private message between users
RT/Retweet: Share someone’s message
# - Hash tag: Group conversations
URL Shortners: Shrink and track long hyperlinks with bit.ly
HOW TO TWEET
A new member joins LinkedIn approximately every second,
and about half of our members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn members.
MAKE THE MOST OF YOUR PROFILE
Keyword-rich120 Characters
Share business activities with those that care
Reconnect with former employers/colleagues
Ask for recommendations
Hyperlink to other places they can find you
MAKE THE MOST OF YOUR PROFILE
More than 133,000,000 blogs have been indexed by Technorati since
2002
77% of internet users read blogs
BLOG=Better Luck On Google
Title Tags = 66 characters
Utilize effective plugins (Platinum SEO, Yet Another Related Posts Plugin, SEO Friendly Images, etc.)
Link building
Human voice
Utilize multimedia
Create quality content and promote it!
YOUTUBE
owns
YOUTUBELinks
Keywords
Transcript
Comments
Watermark
BANNER ADS
TEXTING CAMPAIGNS
DATABASE & EBLAST RECRUITMENT
MUSIC DOWNLOADS
NEW MEDIA RESOUCES
NEW MEDIA TOOLS: ViralHeat
NEW MEDIA TOOLS: HootSuite
Get involved in the current conversations
Show off your expertise, but don’t brag
Reach out to influencers
Use the right keywords
Talk about what is relevant
Track results
Don’t be scared. Just get started. NOW!
KEYS TO NEW MEDIA SUCCESS
www.InsideRadio.com
www.KurtHanson.com
www.DenisFlorent.fr
Mashable.com
Junta24
READING LIST
and #11…
We just told you how to get started!!
Social Media: Broadcasting’s New Frontier
Allie Herzog integratePR @AllieHerzog
Doug HarrisThe Creative Animal
www.slideshare.com/integratePR