oracle - nuevas tendencias de movilidad
TRANSCRIPT
Nuevas tendenciasMovilidad
Enrique Martín Casado
Director PreventaRestaurante Rubaiyat, 24 de Abril de 2014
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• Fixed-mobile substitution• Mobile data increases
x26 by 2015• Video and OTT providers
drive traffic• Social networking
consumption patterns• On-device and network
capabilities mobile experiences• Change in mobile value chain
Driving Forces – the Mobile Lifestyle
Glo
bal U
sers
(Mill
ions
)
Source: Morgan Stanley Research, 2011
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Mobility World Segmentation
Mobilise the Enterprise(employees & partners)
Employee Self-Serv
RoadWarriorsdashboards
Supplier Mobile App
Mobilise your business
Mobilise the Marketplace(customers)
Mobile Advertisement
Proximity Marketing
Mobile Web
Mobilise Things (M2M)(devices)
Vehicle diagnostics
Smart metering
Urban management
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 of the corporate presentation template4
MOBILE SECURITY
Build Your Own Apps
Oracle’s Mobile Apps
ORACLE’S MOBILE STRATEGY
ORACLE MOBILE PLATFORM
APP
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Mobile Architecture Choices
Mobile WEB
Online application accessed through mobile device browser
Browser governs access to local storage and device services (camera, GPS, etc.)
Highly reusable code
Multiple device TREND:
Responsive Design
Native MobileApps
Application installed & runs on device
Each app is optimized for a specific mobile platform and form factor
Direct access to local storage and device services
Code reuse is difficult Skill reuse is difficult
Hybrid MobileApps
Application container installed & runs on device
Optimized for specific mobile platform & form factor
Direct access to local storage and device services
Code reuse and portability vastly simplified
Native App(iOS)
Facebook in Safari
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• Different Resolutions
• Mobile OS Proliferation
• Disparate back-end systems
• Security
• Different User Scenarios
85%
Hybrid Applications
OracleADF
Mobile
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Oracle ADF – Multichannel Framework
OracleADF
Database
Web Services
Cloud
Web
MobileOffice
Legacy Systems
Oracle Applications
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What is so special about ADF Mobile Develop once & deploy to multiple
platforms (iOS and Android) Lightweight Java virtual machine JVM HTML5 / JavaScript GUI based Protect against mobile platform shifts –
framework adapts for you SOAP & REST Services Modular development Secure with Authentication, Access
Control and Encryption
(*) Acceso a capacidades nativas mediante Phonegap de forma transparente
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Mobile Web
WebCenter Sites(responsive design)
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Responsive SitesWhat does it means?
“Responsive design is not a technology, it’s a development philosophy to design and optimize from the outset for multiple touchpoints including “
FORRESTER Benefits
• Single set of front-end code to build a site that responds within the constraints of the device to deliver an experience that is contextual to the size and orientation of the screen.
• Single ‘web’ team aligned around a single technology (CSS3 & HTML5) and writing a single set of code
• Unique URL for every device (SEO).
• Fluid Images / Fluid Grid• CSS Media Queries
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Responsive Devices: Unified Design TechniquesFlexible Grids & Responsive Images
• Fluid Images / Fluid Grid
• CSS Media Queries
• Unique Set of Templates
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What Customers Have Told Us
Enterprise mobile device use is increasing, BYOD is becoming standard and BYOD requires a user-centric solution (not device-centric)
Securing access to enterprise applications and content presents new security risks, as phones are lost, stolen etc.
Customers seeking solution that separate personal and corporate data and applications
Organizations have a key requirement to secure basic productivity apps and work with bespoke apps
Existing mobile solutions in the market require a complete parallel stack to secure mobile access
Secure Mobile Access to Enterprise Apps & Content
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Oracle’s Mobile Security Plan Securely Separate And Manage Corporate Apps And Data On Devices
Secure Container For App Security And Control
Secure Controls And Management For Enterprise Apps
Extend IDM Services To Avoid Redundancy And Overlaps
Separate, protect and wipe corporate applications and data
Strict policies to restrict users from viewing/moving data out of container
Consistent support across multiple mobile platforms
• Secure communication with enterprise application servers
• Corporate app store
• Common users, roles, policies, access request, cert etc.
• SSO for native and browser apps • Risk/policy based step up and
strong authentication
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Oracle Mobile Security SuiteMAM: Mobile Application Management
Mobile Security Container secures data and enforces DLP
AppTunnel replaces mobile VPN
Mobile Security Access Server supports Windows SSO & 2-factor
Admin Console manages security and authorization policy
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Email, ftp, scp, …
EBS, PSFT, JDE, Siebel
Other
?
Oracle Mobile StrategyA matter of logic…or like this!
Ora
cle
Ser
vice
Bus
Oracle Mobile Agent
Web
A
pps
SOAP
REST/JSON
HTTP
HTTP
App
Tun
nel
Secured
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Big DataSSources
IOTSensors
gave information
about consumers interaction
s
Social ActivityPeople
Sentiment and
Behaviour
Mobile Devices Are the
new source of
User Context
Information Structure
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Q&A
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