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Oracle Demantra DemandManagement helps companies enhance profits by better sensing,

shaping and responding to demand. Itprovides up-to-date, forward forecastswithout the need for statistical know-ledge and can be configured to addressa company’s unique business needs.

Oracle Demantra Real-Time Sales andOperations Planning providescompanies with demand-drivenplanning tools. It implements acomprehensive sales and operationsplanning process that balancesdemand with supply around aforecast, to drive operationalexcellence and assists companiesin achieving profitability goals.

No consumer goods company wants tomiss a sale. And because of thecontinuous threats to profit margins it’s

never been more important forcompanies to have products readywhen the demand is there. While mostcompanies have insight into point-of-sale and promotional related demand,margin improvement cannot beachieved until demand forecasts areintegrated into sales and operations,supply chain and financemanagement plans.

The Demantra-Oracle ConnectionIn its effort to provide businesses withcomplete software suites for compellingand comprehensive solutions fordemand visibility, Oracle Corporationpurchased Demantra, a best-in-classprovider of the following solutions:

From Factory to Showroom:

Capgemini Exploits PredictivePower of Oracle E-BusinessSuite Supply Chain Management

in collaboration with

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For more information, contact:

Jeff Froug jeff.froug@capgemini.com

Oracle Demantra Pr edictive TradePlanning gives companies a powerfultrade planning solution to predict the

sales volume lift and effectiveness of aplanned promotion. It addressestransactional and strategic tradepromotion management challenges,including account planning, on-shelf availability, baseline forecasting, liftcalculations and customerprofitability.

Oracle has merged Demantra into itsleading technology infrastructure andexisting ERP and supply chain applica-tions, particularly Oracle E-Business

Suite. Oracle will also provideintegration between Demantra andSiebel Manufacturing products, givingbusinesses a single platform they canuse to integrate demand forecasts withsupply and then better communicatedemand needs to inventory managers.

Flexible Configuration is KeyPrior to its acquisition by Oracle,Demantra focused on the consumergoods, medical devices and media andentertainment industries. Itsconfiguration flexibility, however, offersenormous opportunities for planning,forecasting and modeling, to solve avariety planning problems acrossdifferent industries with guidancefrom consultants with the rightdomain expertise.

Capgemini can help clients enhancethe value delivered by the newintegration of the former Demantraproducts in Oracle E-Business Suite.

Capgemini considers itself among onlya few companies with the experienceneeded to obtain improvedperformance from the Demantraplatform. Aside from its long-standingrelationship with Oracle, Capgemini’sexperience in implementing andleveraging the former Demantraproducts is long-standing, having years

of experience with Demantra before itspurchase by Oracle. Capgemini’scredentials include:

■ Insiders’ understanding of theconsumer package goods industry, aswell as practical knowledge of supplychain and demand planning from abusiness process standpoint.

■ Deep experience with the formerDemantra products and Oracle’sE-Business Suite for inventoryoptimization, financials and supplychain management

■ Hands-on experience withimplementing Demantra as well asOracle E-Business Suite SupplyChain Management solutions and intailoring the product to addresscompany needs

By putting in place a system thatproduces demand-driven forecasts thatlink sales to inventory control and the

supply chain, Capgemini can helpcompanies better manage theirinventories, increase profit margins,and then make the sale.

About OracleOracle’s business is information-how tomanage it, use it, share it, protect it.For nearly three decades, Oracle(NASDAQ: ORCL), the world’s largestenterprise software company, hasprovided software and services thatenable organizations to get the most

accurate and up-to-date informationfrom their business systems. Today,Oracle has over 275,000 customers-including 98 of the Fortune 100 — inmore than 145 countries.

www.capgemini.com

Capgemini, one of the world’s foremost

providers of Consulting, Technologyand Outsourcing services, has a uniqueway of working with its clients, calledthe Collaborative Business Experience.

Backed by over three decades of industryand service experience, the CollaborativeBusiness Experience is designed tohelp our clients achieve better, faster, moresustainable results throughseamless access to our network of world-leading technology partners and

collaboration-focused methods and tools.Through commitment to mutual successand the achievement of tangible value, wehelp businesses implement growthstrategies, leverage technology, and thrivethrough the power of collaboration.

Capgemini employs approximately 75,000people worldwide and reported 2006global revenues of 7.7 billion euros.

More information about our services,offices and research is available atwww.capgemini.com.

About Capgemini and theCollaborative Business Experience

Copyright © 2007 Capgemini. All rights reserved.Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may betrademarks of their respective owners.