oracle webcenter · • quickly create, deploy, target and measure multi-channel online marketing...
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1 | © 2011 Oracle Corporation – Proprietary and Confidential
Oracle WebCenter The User Engagement Platform for Social Business
Tarvi Tara
Senior Sales Consultant
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2 | © 2011 Oracle Corporation – Proprietary and Confidential
Key Trends Impacting Your World
Personalization
Mobile
Social
Multi-Channel
Consumerization
Self-Service
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3 | © 2011 Oracle Corporation – Proprietary and Confidential
Customers Partners
Focus on Improving User Engagement
Employees
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4 | © 2011 Oracle Corporation – Proprietary and Confidential
How Do You Engage Customers?
Provide “Facebook-like” experience
Engage consistently across their
preferred channels
Offer a personalized experience
Innovate via online customer service
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5 | © 2011 Oracle Corporation – Proprietary and Confidential
How Do You Engage Employees?
Provide anytime, anywhere access
Offer intuitive tools & experiences
Enable them to easily find expertise and
knowledge internally
Improve their efficiency and effectiveness
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6 | © 2011 Oracle Corporation – Proprietary and Confidential
How Do You Engage Partners?
Optimize information access via any device
Provide self-service & visibility into processes
Tighten relationship through collaborative tools
Develop and grow a partner community
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7 | © 2011 Oracle Corporation – Proprietary and Confidential
Transforming to a Social Business
Adapting to achieve better business results
In a continually connected, global environment
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8 | © 2011 Oracle Corporation – Proprietary and Confidential
MASH-UPS
Common Tools & Technologies Used
RSS INSTANT MESSAGING
FILE SHARING
WEBSITES
WIKIS
BLOGS
WEB CONFERENCING
CONTENT MANAGEMENT
ACTIVITY STREAMS
COMPOSITE APPLICATIONS
SOCIAL NETWORKING
COLLABORATION
WEB EXPERIENCE MANAGEMENT
PORTALS TAGGING
DISCUSSION FORUMS
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9 | © 2011 Oracle Corporation – Proprietary and Confidential
Attempts to Respond But These Methods Don‟t Really Work
COBBLE TOGETHER HIGH INTEGRATION COSTS
COMPATIBILITY ISSUES
TIME INTENSIVE RESOURCE INTENSIVE
DOES NOT SCALE
RATIONALIZE GOVERNANCE
ENTERPRISE FIT
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10 | © 2011 Oracle Corporation – Proprietary and Confidential
The Ideal Solution
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11 | © 2011 Oracle Corporation – Proprietary and Confidential
Oracle WebCenter
Oracle WebCenter is the user
engagement platform for social
business, connecting people and
information • Improve customer loyalty with personalized online
experiences
• Drive innovation with portals and composite
applications
• Enhance productivity with contextual collaboration
• Optimize information access with content
management
The User Engagement Platform for Social Business
Oracle Fusion Middleware
Oracle WebCenter User Engagement Platform
Sites Web Experience
Management
Portal Composite Applications
& Mash-Ups
Social Social Networking
& Collaboration
Content Enterprise Content
Management
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12 | © 2011 Oracle Corporation – Proprietary and Confidential
Oracle WebCenter Sites Web Experience Management
Increase Customer Loyalty with Personalized Online Experiences
• Quickly create, deploy, target and measure multi-channel online marketing
• Deliver enterprise connected, optimized and content rich websites
• Extend brand engagement and web presence to mobile and social channels
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13 | © 2011 Oracle Corporation – Proprietary and Confidential
Best-in-class WCM Foundation Built for business users, scales to enterprise deployments
• Business user tools for content editing
& site management
• Large-scale product information
management
• Scalable dynamic delivery for targeted
& multi-lingual/locale content
• Streamlined management of multiple
sites / large deployments
• Rich media management for the Web
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14 | © 2011 Oracle Corporation – Proprietary and Confidential
Customer Segmentation & Targeting
• Flexible rules engine for creation of
customer segments & recommendations
• Enables delivery of targeted content &
campaigns
• Segmentation based on implicit
(behavioral) and/or explicit (known user
or characteristics) criteria
• Enables granular targeting based on
membership in multiple segments
FatWire
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15 | © 2011 Oracle Corporation – Proprietary and Confidential
Analytics for Content Optimization
• Track aggregate usage of content assets
across pages & sites
• Track effectiveness of targeted site
content for user segments
• Visualize results with in-context reporting
• Understand site usage via behavior
tracking
• Access comprehensive reports or create
your own
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16 | © 2011 Oracle Corporation – Proprietary and Confidential
User-generated Content Create a social & interactive online experience
• Add user-generated content to Websites:
• Commenting, rating, reviews, blogs
• Business user administration &
moderation of UGC
• Enable UGC to drive the content of
dynamic sites
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17 | © 2011 Oracle Corporation – Proprietary and Confidential
End-user Personalization & Syndication with
Gadgets • End-user personalization using gadget
dashboards on web pages
• Quickly create new gadgets out-of-the-
box
• Gadget syndication for use on
third-party Websites
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18 | © 2011 Oracle Corporation – Proprietary and Confidential
Mobile Channel Enablement
• Reuse content & edit navigation from
traditional website
• OOTB mobile templates by device family
• Edit mobile sites & traditional website from
same business user interface
• Device-based preview
• Automatic transformation of content & site
layout for thousands of device types
• Location-based services
• Comprehensive video & rich media support
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19 | © 2011 Oracle Corporation – Proprietary and Confidential
Oracle WebCenter Portal Composite Applications & Mash-Ups
Drive Innovation with Portals and Composite Applications
• Provide users with intuitive portals and websites with integrated application content
• Easily assemble new composite applications using prebuilt library of reusable components
• Access relevant content faster with personalized solutions and integrated social tools
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20 | © 2011 Oracle Corporation – Proprietary and Confidential
Oracle WebCenter Social Social Networking & Collaboration
Enhance Productivity with Contextual Collaboration
• Oracle Social Network drives enterprise collaboration through natural Conversations
• Fully integrated social tools including blogs, wikis, ratings, tagging, reviews, polls and forums
• Social enterprise building blocks to enable end-users to build effective & collaborative communities
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21 | © 2011 Oracle Corporation – Proprietary and Confidential
Oracle Social Network A secure collaboration tool for everyone you work with
Enterprise collaboration
through real-time Conversations
Engage
Updates streamed from
across your business
Inform
Purposeful social networking
without the noise
Drive
Integrates into your business
applications
Extend
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22 | © 2011 Oracle Corporation – Proprietary and Confidential
Oracle WebCenter Content Enterprise Content Management
Optimize Information Access with Content Management
• Remove content silos and update most current documents, images and rich media files
• Manage end-to-end content lifecycle from creation to records management and archiving
• Automate business processes with pre-built enterprise application integrations
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24 | © 2011 Oracle Corporation – Proprietary and Confidential
ECM Directly From Your Desktop Document Management for Microsoft Office & Windows Explorer
• Check-in/out
• Versioning
• Tagging
• Managed links
• Smart productivity
folders
• Drag „n drop
• Metadata pop-ups
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25 | © 2011 Oracle Corporation – Proprietary and Confidential
ECM Directly from Web Sites & Custom Web Apps Web Content Management
• Empower users to
manage Websites
• Eliminate IT
bottlenecks
• Multi-site
management
• „One-click‟ content
publishing in Web
apps
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26 | © 2011 Oracle Corporation – Proprietary and Confidential
ECM Directly from Applications Oracle E-Business Suite, PeopleSoft, Siebel & Industry Applications
• Check-in/out
• Versioning
• Tagging
• Renditions
• Integrated Capture
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27 | © 2011 Oracle Corporation – Proprietary and Confidential
ECM Directly from Business Solutions Transactional Content Management for Financials
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28 | © 2011 Oracle Corporation – Proprietary and Confidential
ECM Directly from Portals & Composite Apps Integration with Oracle WebCenter Portal
• Leverage a pre-integrated,
centralized content
repository for portals and
composite applications
• Expose full set of
document library services:
• Check-in/out
• Versioning
• Metadata
• Renditions
• Etc.
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29 | © 2011 Oracle Corporation – Proprietary and Confidential
ECM for Images, Audio & Video Digital Asset Management
• Protects valuable visual assets:
• Logos/Branding, Corporate
Images/Illustrations, Flash
• Manages all file types:
• EPS, JPEG, TIFF, BMP, SWF,
Quicktime, Real, WMA, AVI, MP3
• Multiple renditions, multiple uses:
• Web, Lo/Hi Res Print, Color/B&W
• Easy search and retrieval
• Thumbnails, storyboards, and
closed caption
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30 | © 2011 Oracle Corporation – Proprietary and Confidential
ECM for Corporate & Legal Compliance Records Management
• “In-place” management of
content
• Manage file plans, policies,
and business rules from a
central console
• DoD 5015.2 certified
electronic and physical
records management
• Comply with regulations
(e.g. FOIA, HIPAA,
Sarbanes Oxley, etc.)
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31 | © 2011 Oracle Corporation – Proprietary and Confidential
Oracle Fusion Middleware Complete, Open, Integrated, Best-in-Class
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32 | © 2011 Oracle Corporation – Proprietary and Confidential
Oracle WebCenter Customers
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33 | © 2011 Oracle Corporation – Proprietary and Confidential
Oracle WebCenter Integrated Suite of Leading Products
Gartner Magic Quadrant for
Enterprise Content Management
Gartner Magic Quadrant for
Web Content Management
Gartner Magic Quadrant for
Horizontal Portals
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34 | © 2011 Oracle Corporation – Proprietary and Confidential
CUSTOMER LOGO
“I‟m pleased to see the new Oracle WebCenter bring together leading
solutions in the portal, content, social and collaboration space. The
combined solution can help our clients connect people to the information
they need and transform businesses into a social enterprise.”
Nidal Haddad
Principal, Deloitte Consulting LLP, Global Oracle alliance leader
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35 | © 2011 Oracle Corporation – Proprietary and Confidential
Oracle WebCenter
• Engage Users Inside and Outside Your Business – Customers, Employees, Partners
• Transform Organizations to Social Businesses – Increase customer loyalty, Drive innovation, Enhance productivity,
Optimize information access
• Oracle WebCenter: Sites, Portal, Social, Content – Strategic Investment, 1900+ customers worldwide
The User Engagement Platform for Social Business
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36 | © 2011 Oracle Corporation – Proprietary and Confidential
Questions?
Oracle WebCenter blog: http://blogs.oracle.com/webcenter Oracle WebCenter Homepage: http://oracle.com/webcenter Oracle WebCenter Newsletter: http://oracle.com/newsletters Twitter: http://twitter.com/oraclewebcenter Facebook: http://facebook.com/webcenter
LinkedIn: http://linkd.in/ORCL_Social
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37 | © 2011 Oracle Corporation – Proprietary and Confidential
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38 | © 2011 Oracle Corporation – Proprietary and Confidential