optimizing your communications foundation eliminate risk, reduce cost, move to ip telephony and...

Optimizing Your Communications Foundation

Eliminate Risk, Reduce Cost, Move to IP Telephony and Unified Communications with Confidence.

Internet

2

Cell PSTNInternet Cell PSTN

DATA LAN VOICE LANVOICE LANDATA LAN

Unified Communications Applications

CONVERGENCE

FOCUS FOCUS

Unified Communications

IP Phone

Local Area Network - Business Objective

CTO and IT Team.

• Good User Experience

• Reduce Risk & Stress – Easy to Deploy

and Manage Network

• Future Needs

COO and Operations

• User Adoption • Effective

Integration • User

Experience• Improve

Efficiencies

CEO, CIO and CFO

• Highest ROI• Lowest TCO• Application

Focus:– Improve

Customer Satisfaction

– Enhance Productivity

Four Keys To UC Success.

Network Foundation:Wiring & Switches

Gear:Computers, IP Phones,

Video, Printers

Applications:Data, Voice,

Unified Communications

Inve

stm

ent

Ret

urn

On

In

vest

men

t

KN

OW

LE

DG

E

“Having the right

network foundation

is key to getting the

most out of the move

to IP telephony and

Unified

Communications.”

The Ideal LAN Topology

InternetInternet

DATA LAN VOICE LAN Although Most Effective Methodology - Costly and Disruptive.

PSTNPSTN

Switch Limitations and Industry Biases Created Methodology

InternetInternet

One Network

One Paths

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

Existing Voice Infrastructure Not Used

60% of 1,400 companies under estimated LAN readiness costs

Customer Didn’t Ask For:

•Network Assessment

•Rip and Replace

•Disruption

•Potential Downtime

•Unknown Costs

•Long Planning and Deployment Cycles

•Quality and Reliability concerns

Impact on existing

InfrastructureTraining

Requirements

Time required to implement

Capital costs

Network security

Technical support

requirementsOperating

costsService quality

Technology Interoperability

44%42%

40% 40% 39% 38%

32% 31% 30%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

IT, Training, Time/Cost are Top ChallengesPreliminary considerations can be the highest hurdles to UC implementation.

CDW-G Survey

Customer Barriers – Network Driven

NETWORK OR LAN BARRIERS

Does This Make Good Business Sense?

• No Two LANs Are Alike• Size Creates Complexity• Unpredictable Traffic

Pattern

• Standard, Ideal Topology For Voice.

• Same Regardless of Size• Predictable & Proven

Reliable.VoIP Has Us Using

Unpredictable vs. PredictableSIMPLECOMPLEX

Distributed Data Infrastructure & LAN

Point-to-Point Voice Infrastructure

Solving Complex IPT Challenges

Design to solve a complex problem in a simple manner.

The only network switch globally to deliver Ethernet and Power over a single pair of wire with 1,200 ft reach.

RJ11 Cable From Wall

Jack To Digital or Analog Phone

PSTN

Leverage Proven Reliable Voice Topology

Old Telephony Today

New Telephony Tomorrow Leveraging Proven Voice Infrastructure

UniPhyer Delivers Ethernet & PoE on a Single Pair with Reach of Over 1,200 ft.

PSTN/ Internet




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Point To Point

VVPBX

Existing Telephony Wiring - Single Pair designed for real

time Voice

RJ21 Connector

Simplicity Is The Ultimate Sophistication!

• Data network supporting data needs

• Distributed topology built for near-time delivery

• Point-to-point ensuring quality of service

• No data network dependency

• Repeatable, predictable, scalable




From PhyAdapter

to IP Phone

Data Switch


IP PBX


“One Network, Two Paths – No Compromise.”Compliment & Extend Existing Data Network

Video Out

Video In

CRM CUSTOMER

INFORMATION

Purchased Phybridge

Uniphyer and Very

Happy With Cost

Savings and Quality of

Service Offered.

Data In

Data Out

InternetInternet




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Voice OutVoice In

IP Phone

PhyAdapter

Leveraging proven point-to-point topology

Ethernet & PoE on single pair with over 1,200 ft. reach.

Every user impacts other users on LAN

One Network….Two Paths

Data Path Voice Path

Enabling Other POE IP Devices

access points, speakers, cameras, entry devices

Optimizing Your Local Area Network for Voice and Data Convergence.

Data Packets

Voice Packets

Central Convergence

Point-to-PointBuilt For Voice

PSTN

PSTN

Desk Top

Simplicity is the Ultimate Sophistication.




From PhyAdapter

to IP Phone

Data Switch


IP PBX





From PhyAdapter

to IP Phone

Data Switch


IP PBX


Existing Telephony Wiring

Data

Voice

Internet

PSTN

Central Closet

Router

IP / InternetIP / Internet

Branch Office

Router

IP / InternetIP / Internet

Head Office

Home Office

Router

Hosted IP PBX

SERVER

Wiring Closet

Hosted IP PBX OfferingMaking Office Deployment Quick, Easy, Repeatable, Predictable, Scalable




From PhyAdapter

to IP Phone

Data Switch


IP PBX


InternetInternet




From PhyAdapter

to IP Phone

Data Switch


IP PBX


IP Phone

Every user impacts other users on LAN

One Network….Two Paths

Data Path Voice Path

Data Packets

Voice Packets

PSTNPSTN

15

Financial and Operational Savings

Cisco IP Phone CP-7971G #17038

Cisco IP Phone CP-7971G

(CP-7971G - Cisco IP Phone CP-7971G Eight-line Executive Business Phone) Details Sku CP-7971G Weight 5.00 lbs

Price New: US $ 350.00

Like New: US $ 275.00

CP-7971G-GE

Cisco IP Phone CP-7971G-GE

CP-7971G-GE - Cisco IP Phone CP-7971G-GE Eight-line Executive Business Phone

New: US $ 425.00 Like New: US $ 325.00

Cisco IP Phone CP-7971G #17038

Cisco IP Phone CP-7971G

(CP-7971G - Cisco IP Phone CP-7971G Eight-line Executive Business Phone) Details Sku CP-7971G Weight 5.00 lbs

Price New: US $ 350.00

Like New: US $ 275.00

CP-7971G-GE

Cisco IP Phone CP-7971G-GE

CP-7971G-GE - Cisco IP Phone CP-7971G-GE Eight-line Executive Business Phone

New: US $ 425.00 Like New: US $ 325.00

$75 per phone savings

Expert Review Score alaScore™ standardizes thousands of professional tests and ratings from a great number of sources to create a comparative quality rating scale. The scale rates products from 0-100 where 100 is the highest and 0 is the lowest.

Compare

Cisco Catalyst WS-C3560E-48TD-S 48-port 10/100/1000BASE-T Switch

48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB)

MFG #: WS-C3560E-48TD-S | CDW #: 1172991 See All: Managed Switches Availability Orders placed today will ship within 5 days. 3-5 days $8,429.99

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Cisco Catalyst WS-C3560E-48PD-EF 48-port 10/100/1000BASE-T PoE Switch

48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB) and 740W available for PoE, allowing full 15.4W to all 48 ports

MFG #: WS-C3560E-48PD-EF | CDW #: 1172999 See All: Managed Switches Availability Orders placed today will ship within 4 days. 2-4 days $13,401.99


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Only difference is PoE - $5,000 per 48 port switch

TC

O

Voice on Data Voice With Data

60% plus in savings

Tim

e 80% plus less time

Ris

k

100% QoS guarantee

Voice With Data Is Better, Guaranteed!

Lower Cost, Less Time, Eliminate Risk and Stress.Convergence Today, Gigabit Tomorrow

$50 to $100 per phone savings.Gigabit phone not required

Up to $5000 per switch savingsPoE Not Required.

High Quality Network Switch

24 & 48 port configuration, stackable

Two Ethernet ports for daisy chaining or spanning tree for redundancy

Fibre connections for multiple buildings, campuses

Remote management

Ethernet with PoE over a single pair with 1200 foot reach. – NO LOCAL POWER REQUIRED.

Enough bandwidth to support triple play

Highly secure with fewer points of entry

Autosensing

Plus many more features

Customer Benefits

SAVE MONEY

•60% lower deployment

•70% + lower TCO

More for Applications

•Green Solution

ELIMINATE RISK

•Graceful Controlled Migration

•QoS Guaranteed

REDUCESTRESS

•Easy Network Management

•Voice Continuity

•Easy Change Management

FUTURE PROOF LAN

•Reduced Cost When Data Needs Evolve

Achieving Your Desired End State

CTO and IT Team.

• Good User Experience

• Reduce Risk & Stress – Easy to Deploy

and Manage Network

• Future Needs

COO and Operations

• User Adoption • Effective

Integration • User

Experience• Improve

Efficiencies

CEO, CIO and CFO

• Highest ROI• Lowest TCO• Application

Focus:– Improve

Customer Satisfaction

– Enhance Productivity

IT & Telecom Managers Are Winning With The Phybridge UniPhyer

Dan Vukobrat

Channel Manager

[email protected]

(905) 901-3633 x 113

20

Used for hosted deployment across many locations

To corporate offices with thousands of users

Deployment and management experience will be the same given standard topology

Eliminate risk, reduce stress and save money.

Eliminate Risk With Standard Deployment

Proven Voice Topology Standard Regardless of Size.




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Los Angeles

Data Network Data

Network




From PhyAdapter

to IP Phone

Data Switch


IP PBX


New York




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Toronto Data Network

Data Network




From PhyAdapter

to IP Phone

Data Switch


IP PBX


England

Data Network




From PhyAdapter

to IP Phone

Data Switch


IP PBX


England

CentralCall Control

Avoid UC Behavioral Risk

Focus on Architectural Features (UC & IPT Application Value)

Expensive Foundation(Local Area Network)

RISK & STRESS

optimizing your communications foundation eliminate risk, reduce cost, move to ip telephony and...

Documents

data convergence

network assessmentrip

scalableone network

network switch

data needsdistributed

ip telephony

single pair of wire

lan barriersdoes