optimizing linkedin
DESCRIPTION
Learn how to optimize your LinkedIn profile to make sure you show up when someone searches for you.TRANSCRIPT
Optimizing
For Business
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Learning Objectives
By the end of this training, you should be able to:1. Lists the benefits of LinkedIn2. Learn to navigate the LinkedIn site3. Optimize your keyword ranking4. Customize your Public Profile link5. Learn how to get recommendations6. Integrate LinkedIn with Twitter7. Optimize the Summary, Websites, and Work
Experience section
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What LinkedIn has to offer
LinkedIn is probably the best social media network for business today. Online Presence
Establish your professional or company profile Reach Out
Build and expand your professional and business contacts/network
Explore Opportunities Whether you’re looking for a career opportunity, winning new
clients or building your professional reputation, LinkedIn connects you to jobs, sales leads and ideal business partners.
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LinkedIn Dashboard 101
Home Your professional
dashboard Post an update View your wall
(network activity) Share information
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LinkedIn Dashboard 101
Profile Snapshot is your next-generation business card Name Location Current title Past positions Education Recommendations Links to your websites
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LinkedIn Dashboard 101
Summary section allows you to provide an engaging description that highlights who you are and what you do - think of it as your personal pitch.
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LinkedIn Dashboard 101
Good stuff to showcase on your profile… Experience Education Recommendations help illustrate your achievements,
project credibility, and show why people enjoy working with you.
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LinkedIn Dashboard 101
Additional Information Websites: link to a personal blog, company website, etc Interests: list the things that you enjoy doing, learning
about, etc Groups and Associations: either list professional
organizations or display badges of LinkedIn groups that you are a part of
Honors and Awards
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LinkedIn Dashboard 101
Contacts Add or remove connections Organize your connections Network Statistics
Number of first, second, and third degree connections Regional and industry breakdown of your network
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LinkedIn Dashboard 101
Groups Join your professional groups Like and comment on discussions Follow the most influential people in your groups Create your own group
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LinkedIn Dashboard 101
Jobs Search for open jobs by location, company, date posted
and more. Post your job to receive applications from high-quality
applicants.
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LinkedIn Dashboard 101
Inbox Send, receive, and manage messages Accept or ignore invitations
Companies Check the companies you want to follow Add your own company
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LinkedIn Dashboard 101
More Answers section - gain more exposure and become
known as really an expert and break through in a specific industry or niche
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LinkedIn Dashboard 101
More Get More Applications section - Use apps to share content,
(i.e. WordPress, SlideShare, Google Docs)
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Ranking High on LinkedIn Search
Ranking higher on LinkedIn in your certain keyword:
Allows you to be found by more people
Allows you to make more leads, more sales
Gives you more credibility
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Your Industry
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It’s very powerful if you can leverage adding keywords in your profile to rank first… or even on the top page.
To find your keyword, think about the industry you’re in. If you’re in real estate If you’re a web programmer If you’re a web developer If you’re in sales
Top Keywords
Then think about what would people be searching for on Google or Yahoo, or Bing to find you or your service.
Optimize Your Keywords
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To increase your LinkedIn ranking, choose your keywords and add it on 5 different sections of your profile.1. Headline2. Current Work Experience3. Your Past4. Summary5. Specialties
Example: If you’re in Sports Industry, add the keyword “sports” in your profile sections.
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Getting the Top Spot on LinkedIn
Tips: Make it look clean Make it look simple Make it congruent
with your messaging and your topic
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1. Headline 2. Current Work Experience3. Past Work Experience
Keyword “Sports” is highlighted
3 most powerful sections on your Profile. It’s what people see first when they do a People Search.
Optimize Your Keywords
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Headline
Current Work Experience
Past Work Experience
Keyword “Sports” is highlighted
Optimize Your Keywords
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Summary
Optimize Your Keywords
Specialties
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No Keyword Stuffing
Don’t do this!
When you add keywords on your Profile…Don’t make it look spammyMake it as clean as possibleAbide by the rules of
Optimize Your Keywords
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Get Your Own LinkedIn URL
You can customize your Public Profile Link and add it on your:Email signatureBusiness cards On other social networking sitesAnywhere you want
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To edit your Profile Link, follow the steps below:1. On the LinkedIn page, click the Profile tab, then select Edit Profile.2. Click the Edit link beside your Profile Link.
3. On the Your public profile URL section on the right, click the Customize your pubic profile URL link.
4. Enter your preferred profile name (should be clean, simple, and brandable), then click Set Custom URL.
Get Your Own LinkedIn URL
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What People Say About You
Recommendations on LinkedIn are extremely powerful for your profile because it reinforce your professional identity online.
It adds a lot of social proof.
The more people that vouch for you the better.
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Recommendations on LinkedIn
Why get recommended? It helps you hire and get hired It helps you find customers and
partners It builds your brand and reputation It makes your network more valuable
Who should recommend you? Former managers Colleagues and co-workers Customers and clients Business partners
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Giving and Getting Recommended
The best way to receive recommendations is to give first. Give recommendations as much as you can.
LinkedIn allows you to … Request from colleagues and clients Choose which recommendations to
show on your profile
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LinkedIn and Twitter Integration
You can tweet your LinkedIn status to your Twitter followers or automatically post your tweets as your LinkedIn status. Or do both.
To manage your Twitter settings1. Login to your LinkedIn account.2. Hover your mouse over your
name on the top-right of the LinkedIn page, then click Settings.
3. Under the Settings section, click the Manage your Twitter settings link.
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Summary
Now your Summary is: The meat of your Profile The main kind of body The part that you want
everyone to read.
You want to tell people: Who you are Who you help And how you help them
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Structure of Summary
1. Who you are Make it so easy for people to
understand basically what they can get from you as a relationship or as a connection
3-5 sentences at a time for the paragraphs
2. Who you help Be specific on what location you serve Niche down to a specific thing
3. How you help them Call to actions (Example: “If you want
a free weekly listing for my foreclosures, then [call, e-mail, go to website]”)
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Specialties
Keywords for others to find you via the LinkedIn search tool
The keywords can be your past titles, your skills and names of companies, applications, industries, countries etc that you have experience from.
Specialties is right below the Summary of your Profile.
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Customize Your Websites
As opposed to having the generic My Website, My Website, My Company, you can create your own custom title.
Instead of showing…
You can show this…
This is going to help you drive more traffic to your website, blog, or contact page.
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Work Experiences
Your career history tells your story. Be sure to: Include both current
position and past positions Detail specific
accomplishments in each Let typeahead find your
company, so you can connect with past colleagues
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Work Experiences
You can add and edit your current and past work experience.
They will be listed based on the time period you set.
Specify your Title and Job Description
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LinkedIn Help Center
To learn more, go to http://learn.linkedin.com/