SEOFor individuals and businesses

Aaron Eden Twitter: @aaronedenhttp://about.me/aaroneden

Agenda

• How to optimize search ranking• Building and leveraging groups• Driving Traffic• Building an email list• Connecting with investors, sponsors, etc

Why LinkedIn?

Largest business networking site

Decision makers

Upper income levels

Different mindset

More connections

Optimizing Your Profile Demo

Leveraging Groups

You need a targeted database

Create a topic related group

Very niche specific

Grow Your Group

Add your friends

Invitations

Promote on other social networks

Send to existing customers

Set a goal

Driving Traffic

Connect your blog

Share blog articles

Webinars

Group message

100% deliverability

Save $150-$200 month

Build an Email List

Promote Webinars

Send new members to opt-in page

Export connections from LinkedIn

More connections!

Connecting With Decision Makers

Get Introduced to 2nd level

Create commonalities in 2 sentences

Who you’re connected to

Business connection (similar industry or company)

Location or interests

Get your foot in the door

“I’d love to hear about your success”

Homework

Apply SEO techniques to your profile

Connect your profile to your blog

Create or join a group

Build the group or contribute