opportunity overview · retail $517.6m 2019 sales assets for sale trademarks social media assets...
TRANSCRIPT
Hilco Streambank is offering for sale the intellectual property assets of Modell’s, including its trademarks, Modells.com and other domain
names, customer and transaction data, and social media assets. Modell’s is operating as a chapter 11 debtor in a bankruptcy case
pending in the Bankruptcy Court for the District of New Jersey. The sale is subject to Bankruptcy Court approval.
INTELLECTUAL PROPERTY ACQUISITION OPPORTUNITY
BID DEADLINE
July 14, 2020, 5:00 p.m. EDT
AUCTION
July 16, 2020, 10:00 a.m. EDT
Modell’s Sporting Goods is America’s oldest, family-owned and operated retailer of sporting goods, athletic footwear, active apparel and fan gear. Founded in 1889 by Morris A. Modell, the brand expanded in its core markets with over 150 retail stores across the Northeast and Mid-Atlantic states. The Modell’s customer is highly engaged in sports related activities and with local and regional professional sports teams. Many are members of the Modell’s MVP Rewards Program and shop across channels through the Modells.com ecommerce website.
Modell’s product offerings break down into four primary categories: apparel, l icensed team products, footwear and sporting goods. 46% of sales come from apparel, and 26% through athletic footwear. Recently, Modell’s has experienced growth in the “active l ife” category comprised of non-performance apparel, with sales up more than 26% over the past 2 years, reflecting the developing lifestyles of its customers.
The Modell’s brand is itself highly engaged with its customers, adjusting quickly to changes in tastes and demand. The Company annually spent $7 mill ion on media advertising in its core markets, embedding its ubiquitous jingle, “Gotta Go to Mo’s,” in the minds of mill ions of consumers.
OPPORTUNITY OVERVIEW
D a v i d P e r e s s
R i c h e l l e K a l n i t
R y a n B r e n n e r
hilcostreambank.com/modells1 5 0 0 B R O A D W A Y, S T E . 8 1 0 , N E W Y O R K , N Y 1 0 0 3 6
Chart Title
12
Ecommerce$20.8M
Retail$517.6M
2019 SALES
ASSETS FOR SALE
Social Media AssetsTrademarks• Modell’s• Gotta Go to Mo’s
Domain Names• Modells.com
Contact Hilco Streambank for more information regarding the assets for sale and sale process, including access to a virtual data room. The sale and the company’s
retention of Hilco Streambank are subject to Bankruptcy Court approval.
SALE PROCESS
Customer and Transaction Data
“ G o t t a G o T o M o ’ s ” J i n g l e
BID DEADLINE
July 14, 2020, 5:00 p.m. EDT
AUCTION
July 16, 2020, 10:00 a.m. EDT
A LOYAL FANBASE• Total Active Customers: 2.3M• Opt-In Email Addresses: 1.5M• Active MVP Rewards Members: 1.6M• Annual Spend is $140 per Active Member• MVP Members spend nearly 20% more
AVERAGE ORDER VALUE • Retail: > $45• Ecommerce: > $60• Ecommerce AOV approximately 33%
higher than retail AOV