open workshop qr codes
DESCRIPTION
The supporting presentation used at the open workshop QR Codes on 29th november 2007, Utrecht, The Netherlands.TRANSCRIPT
Open workshop QR Codes
29 november 2007
• Raimo van der Klein - MobMinds
• Marc Fonteijn - 31Volts
• Hear
• See
• Do
• Respond
Hear
Goal: tipping the point!(Identify bottlenecks & define solutions)
Some facts
• QR Codes = Quick Response Codes
• Denso wave, toyota, patent, japan, 1994
• ISO/IEC 18004, June 2000
• 4296 characters
"QR code is trademarked by Denso Wave, inc."
Applications
• physical hyperlinking
• identification (ticketing)
• data transfer (text, images, music)
• art
• ...
Other 2d codes
• datamatrix
• shotcode
• upcode
• beetagg
• colorcode
• many, many more ...
Why QR Codes
• Open standard
• Plain URL
• No “magic” in reader
• Proven technology
Proprietary codes
• Proprietary = Closed
• Pay per use / code
• Every technology has it’s own reader
• Every code looks different
• Buying hyperlinks !?
Available readers
• Nokia
• Kaywa
• Quickmark
• ZXing
• I-nigma / Glass / UpCode / Semacode / ...
The downsides?
• Graphic (artists)
• ...
Where’s the money
1. Traffic
2. Traffic
3. Traffic
Selling codes ≠ a (sustainable) business-model!
Recent developments
Nokia mobile codes
ZXing
Google Print Ads
Windows Live Barcode Beta
Mobile codes consortium - MC2
• Our goal is to create a consortium for a new mobile marketing ecosystem based around camera phones and 2D barcodes.
• Deutsche Telekom / KPN / Nokia / Telefónica / ...
• http://www.mobilecodes.org/
See
magazinebillboard
menut-shirt
packagingTV
website...
QR Code ecosystem
schoolevent
public transportcinema
restauranthighwayelevator
...
serviceinformation
entertainment...
offline online
Context Medium Target
magazinebillboard
menut-shirt
packagingTV
website...
QR Code ecosystem
schoolevent
public transportcinema
restauranthighwayelevator
...
serviceinformation
entertainment...
offline online
Context Medium Target
magazinebillboard
menut-shirt
packagingTV
website...
QR Code ecosystem
schoolevent
public transportcinema
restauranthighwayelevator
...
serviceinformation
entertainment...
offline online
Context Medium Target
magazinebillboard
menut-shirt
packagingTV
website...
QR Code ecosystem
schoolevent
public transportcinema
restauranthighwayelevator
...
serviceinformation
entertainment...
offline online
Context Medium Target
we know how=
QR Codes
the challenge=
what to do
• QR Codes get you in the right “mood”
• Context relevant & real-time
Mobile concepts
Do!
• Part 1: 3 separate groups (20 minutes)
• Part 2: everybody (20 minutes)
Create a Case
• Goal: 3 months / 3 cases
• Context - Medium - Target
• Define bottlenecks & solutions
Respond
• The bottlenecks
• The solutions
Tipping point... ?
Final words
Raimo van der Klein
www.mobminds.com
Marc Fonteijn
www.31v.nl
Thank You!