Download - Open workshop QR Codes
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Open workshop QR Codes
29 november 2007
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• Raimo van der Klein - MobMinds
• Marc Fonteijn - 31Volts
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• Hear
• See
• Do
• Respond
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Hear
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Goal: tipping the point!(Identify bottlenecks & define solutions)
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Some facts
• QR Codes = Quick Response Codes
• Denso wave, toyota, patent, japan, 1994
• ISO/IEC 18004, June 2000
• 4296 characters
"QR code is trademarked by Denso Wave, inc."
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Applications
• physical hyperlinking
• identification (ticketing)
• data transfer (text, images, music)
• art
• ...
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Other 2d codes
• datamatrix
• shotcode
• upcode
• beetagg
• colorcode
• many, many more ...
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Why QR Codes
• Open standard
• Plain URL
• No “magic” in reader
• Proven technology
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Proprietary codes
• Proprietary = Closed
• Pay per use / code
• Every technology has it’s own reader
• Every code looks different
• Buying hyperlinks !?
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Available readers
• Nokia
• Kaywa
• Quickmark
• ZXing
• I-nigma / Glass / UpCode / Semacode / ...
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The downsides?
• Graphic (artists)
• ...
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Where’s the money
1. Traffic
2. Traffic
3. Traffic
Selling codes ≠ a (sustainable) business-model!
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Recent developments
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Nokia mobile codes
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ZXing
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Google Print Ads
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Windows Live Barcode Beta
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Mobile codes consortium - MC2
• Our goal is to create a consortium for a new mobile marketing ecosystem based around camera phones and 2D barcodes.
• Deutsche Telekom / KPN / Nokia / Telefónica / ...
• http://www.mobilecodes.org/
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See
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magazinebillboard
menut-shirt
packagingTV
website...
QR Code ecosystem
schoolevent
public transportcinema
restauranthighwayelevator
...
serviceinformation
entertainment...
offline online
Context Medium Target
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magazinebillboard
menut-shirt
packagingTV
website...
QR Code ecosystem
schoolevent
public transportcinema
restauranthighwayelevator
...
serviceinformation
entertainment...
offline online
Context Medium Target
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magazinebillboard
menut-shirt
packagingTV
website...
QR Code ecosystem
schoolevent
public transportcinema
restauranthighwayelevator
...
serviceinformation
entertainment...
offline online
Context Medium Target
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magazinebillboard
menut-shirt
packagingTV
website...
QR Code ecosystem
schoolevent
public transportcinema
restauranthighwayelevator
...
serviceinformation
entertainment...
offline online
Context Medium Target
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we know how=
QR Codes
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the challenge=
what to do
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• QR Codes get you in the right “mood”
• Context relevant & real-time
Mobile concepts
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Do!
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• Part 1: 3 separate groups (20 minutes)
• Part 2: everybody (20 minutes)
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Create a Case
• Goal: 3 months / 3 cases
• Context - Medium - Target
• Define bottlenecks & solutions
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Respond
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• The bottlenecks
• The solutions
Tipping point... ?
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Final words
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Raimo van der Klein
www.mobminds.com
Marc Fonteijn
www.31v.nl
Thank You!