open innovation with the power of a crowd
TRANSCRIPT
François-Eudes RUCHONOpen Innovation Manager
Accelerating Disruptive Innovation With The
Power Of A Crowd
ISPIM, Budapest, 2015
2connect • innovate • accelerate
Accelerate Business and Product Development
Who Is SpecialChem ?
Founded in 20002 Founders from Elf Atochem (Arkema now)
HQs in Paris, FranceLocations in the US / India / Japan
An engaged network through a dynamic relationship
Content providerWebinars
Industry newsTechnical information
Technology EnablerOpen InnovationUniversal selector
Trainings from Experts
Knowledge PartnerNewsletter
Innovation pollsNew application development
3connect • innovate • accelerate
The Principle Of Open Innovation
Seeker
Solver
Value
OIIPoss
ible
long
term
rela
tions
hip
Maxim
ize success rate
Established relationship
connect • innovate • accelerate
From An Idea …
connect • innovate • accelerate
… To A Challenge !
5
Language
How to express this idea?
Reach
Who to talk to?
Engage
How to protect IP and still engage with partners?
Leveraging the power of a specialized crowd
to execute innovative projects
7connect • innovate • accelerate
Client Testimony
“Without SpecialChem, we would not have been able to frame our challenge to attract relevant partners…
The Open Innovation service provided by SpecialChem was so successful that we have decided to run 2 other projects with them.”
G.C. Research and Development, Barilla
8connect • innovate • accelerate
Quickly Identify Business Partners
1,500+
8weeks
viewers
31prop
osal
s
How did we achieve that?
connect • innovate • accelerate
How To Express Their Idea?
Translate a market intentioninto a technological need
Language
11connect • innovate • accelerate
Who To Talk To?
3,2 million unique visitors per year500,000+ profiled members
Reach
Established relationship
12connect • innovate • accelerate
Preserving IP And Engage
SpecialChem
Include a buffer
Go anonymous to avoid bias
Engage
Summary
14connect • innovate • accelerate
Key Take Aways
Language
Translate a market intent in a technological need
Reach
Access to broad and diversified industries
Engage
Provoke participation, while preserving their anonymity
8 weeks – 31 proposals
15connect • innovate • accelerate
They Trusted Us
Thank you for your attention !
François-Eudes RUCHON
Open Innovation Manager, SpecialChem
https://www.linkedin.com/in/ruchonfe