crowd movement, disruptive innovation and contentmarketing - important trends for today!
TRANSCRIPT
Internet changed the world
(C) J.W. Alphenaar
And it’s not over yet!
1981
10 print „jw is here” 20 goto 10 run
INSI
I know my classics
Did some serious shit
My own business!
Who am I
• Public Speaker
• Writer / Blogger
• Consultant/trainer
• (Marketing) Trendwatcher
@jwalphenaar
Trend 1: Crowd movement
and disruptive innovation
To make ideas happen
• Time
• Planning
• Expertise
• Money
You need
I don’t get it Who wants that?
You’re not the classical type of
entrepreneurNo market research?
I’m just an intern
Rich uncle? We would love to help you out!
But our savings are all gone by wrong
investments But we do believe in you. Really!
Marcel
Nederlanders zouden in totaal zo'n 20 miljoen euro aan bitcoins bezitten.
Volgens Kamerlid Henk Nijboer is de Nederlandse wetgeving dan ook niet meer van deze tijd, zo zegt hij tegenover NU.nl. Hij wijst er op dat de nieuwe online betaalmiddelen door criminelen gebruikt kunnen worden voor witwassen. In de
VS wordt momenteel een onderzoek gedaan naar witwassen met Bitcoins.
Dijsselbloem stelde afgelopen zomer nog dat de 'alternatieve virtuele munteenheid' wat hem betreft niet erkend kan worden als elektronisch geld, omdat de valuta niet voldoet aan de eisen die Nederlandse wet daaraan stelt.
The crowd turns the world upside down and is unstoppable
Join the movement!
Golden tip!
The powers that used to be
Time is money
People love product sampling
The horror!
How about knowledge sampling?
I believe in you. Gimme more!
Look what I got
to offer
Knowledge sharing
Don’t tell
But prove it!
Sales vs Purchase
Traditional Sales
Suspect ProspectLead Customer
The sales funnel
The customer is in control
Need Research Shortlist Selection Decision
78% of the DMU’s start on the Internet
B2B lead onderzoek - 2012
51% first will make a list of suppliers before contacting you
B2B lead onderzoek - 2012
What influences DMU’s?
Client to ambassadorI need a solution to
provide my employees secure access to our
network, any suggestions?
Why don’t you call Rob Buddingh of IP4Sure.
He can help you!
87% let their decision be accelerated by content & social
media of potential business partners
Good content can lead to new insights
@jwalphenaar
Mmmm, interesting
We could actually use
that!
Need Shortlist Selection Decision
Not only invest in new knowledge
Blogs
Vormen van content Presentaties
Step 2: knowledge sessions
Step 3: Topics and content calendar
TopicBlogs
Video
Infographics
Buzz & awareness
Webinar
E-book
Presentations
Lead generation
Step 4: training
Step 6: make it sexy
Image is everything Think like your audience
Make it ‘snackable’ Title!
Step 7: publish
Step 8: distribution
@jwalphenaar
@jwalphenaar
@jwalphenaar
@jwalphenaar
Interaction
@jwalphenaar
1. Categorize your knowledge 2. Make it into sharable and likable content 3. Publish 4. Share the content = share your knowledge 5. Create the need
Let your ambassadors share it to their connections - the ‘peers’
Who are your ambassadors?
Clients EmployeesBusiness partners
They all have a network!
Social is all aboutPeople Connections Content
Ambassadors Buzz
@jwalphenaar
Good content marketing
@jwalphenaar
Knowledge creates trust
They seem to know something
about itCall them for a meeting
@jwalphenaar
