open government and geolocation mindy nichamin
DESCRIPTION
"Open Government & Geolocation: Building a Mobile, Location-Based Search for AIDS.gov" was presented at Sex::Tech 2011 by Mindy Nichamin and Jennie Anderson of John Snow, Inc.TRANSCRIPT
Sex::Tech 2011San Francisco, CA
Mindy Nichamin AIDS.gov New Media Coordinator John Snow, Inc. (JSI)
Jennie AndersonAIDS.gov Communications Director John Snow, Inc. (JSI)
Open Government & Geolocation: Building a Mobile, Location-Based
Search for AIDS.gov
• HIV/AIDS Prevention and Service Provider Locator
• Online widget• Mobile
– Mobile site vs. app– Mobile Locator
• Analytics• Feedback• Resources
Our Roadmap Today
aggregators
“Pipe Dream”
by Rishi
Menon
‐
http://www.flickr.com/photos/rxmflickr/4102530508/
Widget builders
Frank Scherschel
‐
http://images.google.com/hosted/life/l?imgurl=a00c346a37821dc5
The Problem
Photo credit: Boy scratching head. Photograph by Alessandro Lucia. Accessed 1/19/11 at http://www.flickr.com/photos/san_drino/1454922072/
13
14
or
http://cdcnpin.org/ hivTestLocatorFeed/ feed.aspx? zip=37206& radius=5
• <?xml version="1.0" encoding="utf-8"?>• <feed xmlns="http://www.w3.org/2005/Atom" xmlns:georss="http://www.georss.org/georss">• <title>Search Results from CDC - Locate HIV/AIDS Testing Sites</title>• <link href="http://cdcnpin.org/hivTestLocatorFeed.aspx?zip=37206&radius=5" rel="self" />• <link href="http://hivtest.org" rel="alternate" />• <author>• <name>CDC NPIN</name>• </author>• <id>tag:cdcnpin.org,2009-09-15:/npinwebservices/NPINDataWebservices</id>• <updated>2009-09-15T00:00:00-05:00</updated>• <entry>• <title>Cayce Family Health Center</title>• <link href="http://www.hivtest.org/search/OrgResult.cfm?OrgNbr=21952" />• <id>tag:hivtest.org,2000-03-20:/search/OrgResult.cfm?OrgNbr=21952</id>• <summary type="xhtml">• <div xmlns="http://www.w3.org/1999/xhtml">• <div class="vcard">• <div class="fn org">Cayce Family Health Center</div>• <div class="adr">• <div class="street-address">617 S 8th St</div>• <span class="locality">Nashville</span>, <span class="region">TN</span>, <span class="postal-
code">37206</span></div>• <div class="tel">615-226-1695</div>• </div> • </div>• </summary>• <georss:point>36.168533 -86.755339</georss:point>• <updated>2010-10-14T18:17:31.0000000-04:00</updated>• </entry>• </feed>
Widget builders
Frank Scherschel
‐
http://images.google.com/hosted/life/l?imgurl=a00c346a37821dc5
Search decentralization
22
Shareable
Mobile
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I’m bored
I’m local
I’m social
I’m microtasking
I’m local. Where am I? What’s here?
Resources
Maps
Directions
Check-ins
Reviews
Geolocation
Combo of web and apps
SMS
Lowest common denominator
Universal adoption
Tiers of Adoption
Mobile Web
Nearly universal
Applications
Targeted experience
Platform specific (Android, iOS, Windows, Blackberry, etc.)
Tiers of Adoption (continued)
What to Build?
Why an App?
Advantages
Utilize device‐ specific features
Better overall user experience
Revenue Generation
34
Must develop for multiple platforms
Cost –
Avg. $30,000 to build per platform
Cons
Why a mobile website?
Pros
It’s the web ‐
REACH
Cross‐platform
Cost is generally less than app development
Cons
Lacks functionality/feel of app
People tend to prefer a good app over a mobile website, if both are available
Return on Investment
Assuming the same cost to develop*
Source ‐
Mashable
‐
Aaron Maxwell
*= doesn’t include content development, marketing, maintenance, etc.
www.AIDS.go v
m.AIDS.gov
Mobile Locator
Analytics
~3.5 million loads
(meaningless)
16,000 actual searches
Widget on >100 websites
Feedback
RE: Thanks for being irrelevant...
AIDS.gov as a Centralized Resource
Through the locator, we are able to reach each specific owners of data to correct and update
HUD, CDC, SAMHSA, HRSA, OPA
Responsive government
Positive response
Blog post about the experience
Build trust for AIDS.gov
project
51
Future Plans
Locator API
Allow others to use data freely
Mobile applications
Feedback within map
Stakeholders, site owners, clinics can respond directly
Corrections to erroneous data becomes more automated
Public/Private Partnerships
Work with organizations that will use and promote Locator
Customization of locator to specific campaigns
QR Codes
AIDS.gov LocatorAIDS.gov Mobile Site
One last tip…
• Build• Iterate ?
Further Reading
Luke Wroblewskihttp://www.lukew.com/Twitter: @lukew
Josh Clarkhttp://www.globalmoxie.comTwitter: @globalmoxie
Stay Connected!
blog.AIDS.govtwitter.com/AIDSgovfacebook.com/AIDSgovmyspace.com/AIDSgovflickr.com/AIDSgovyoutube.com/AIDSgovfoursquare.com/AIDSgov
Mindy [email protected]
http://m.AIDS.gov http://locator.AIDS.gov
Jennie [email protected]