Open Data and Value Propositions

Trainer: Mel Norman

Agenda

• Intro to business models• Value propositions • Open data• Value propositions + open data

Learning objectivesBy the end of this workshop you will be able to:• Explain a business model• Describe what a value proposition is• Write a value proposition• Choose data to open that can strengthen a value proposition

Working with companies to integrate technology innovations to grow their business.

Trainer & programme leader in Business + Open Data for the ODIDigital Business Strategist for tech, open data & digital companies 23 years as an Entrepreneur 1000+ people trainedPrevious clients include: BBC, Drive Productions, Locatable, Royal Shakespeare Company, NixonMcinnes, Innovate UKEx Film Producer

About Mellissa

Name, Role, Company What you would like to get out of this session.

About You

BUSINESS MODELSVALUE PROPOSITIONS

What is a business model?

‘How a business creates, captures & delivers value’ Wikipedia

‘The Story Of The Enterprise’- Joan

Magretta

Slides by Tom Wainwright

The BM Framework www.businessmodelgeneration.com

Slides by Tom Wainwright

What is a value proposition?

A value proposition is the solution to your customer’s problem

http://bit.ly/1GPuL3j

Value Propositions

Value Propositions

Job to be done + Pain reliever +Gain creator

Value Propositions - Philips

Healthcare, Lighting & Consumer well-being

Value Propositions - Philips

Business Changes

• End to end thinking• Tendering process• Supply challenges -returns• New Training• Collaboration with other

companies

Value Propositions - Philips

Benefits • 50-70% energy savings• Lasts 5 x’s longer• More control for the customers• Recycling bulbs and tech• Saved €471m last year just by

simplifying its operating model

Value proposition

Photo cc Jamsimed http://www.flickr.com/photos/47554402@N00/291246419/in/photolist-rJHpZ-tiV1o-vPxZm-Bf98q-C9rhm-CGGTy-CGGXf-FVnvf-H5eqH-Nh3gq-QGSmZ-2yneJu-2UBoo7-32NMXB-39AnXi-3iRWvj-3iRZFU-3mhWJ7-3GgN8Q-3KD8WX-3S5ZdQ-4cxYks-4hd5op-4iMLqR-4tEQyx-4tEQBa-4vvASR-4vMBXn-4w789u-4D93Va-4DNzUz-4DSWQN-4Ed2Sw-4PTNPW-5aL289-5j4fwY-5qgXmg-5skeWc-5vxkxw-5E3WyC-5GLfBk-5GLgMg-5MNqMm-5NdDR7-62YUh2-65iDWn-69K2ff-6aVTxb-6brGZ8-6g1Qn5-6hqLCm

Write a value proposition for Philips City Lighting in your groups.

Include a job to be done, 1-2 pain relievers and 1-2 gain creators.

Providing a long lasting energy efficient and controllable lighting city service that benefits the environment

OPEN DATA

What is open data?

ODI’s definition of open data-

“Data that anyone can

access, use and share.”

McKinsey estimate open data can unlock $3-5 trillion across 7 sectors

http://www.mckinsey.com/insights/business_technology/open_data_unlocking_innovation_and_performance_with_liquid_information

Value Propositions + Open Data

How can they work together?

http://bit.ly/1MmVdNW

JOHN WEST

Value PropositionSupplying high quality canned fish that is traceable from catch to consumer and has been caught using responsible fishing methods that safeguard the marine environment.

What datasets could Philips openthat could help to strengthen it’s value proposition?

1 Thing you will take home that could help your organisation/job?

Conclusion

Thank you!

@melmediasauce