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The Open Broadband Access The Open Broadband Access Improving User Experience and Operator’s Business Performance

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Improving User Experience and Operator’s Business Performance The Open Broadband Access The quality of the user’s experience will determine the provider’s success. •Autonomous service selection •Simplicity of choosing the services •A common service-delivery infrastructure The support for the open-access model is becoming a reality with the much anticipated EU Telecommunications Reform representing a requirement imposed on network operators within the EU.

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Page 1: Open Broadband Access_en_web

The

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The Open Broadband AccessImproving User Experience and

Operator’s Business Performance

Page 2: Open Broadband Access_en_web

Building open broadband-access networks has a tremendous impact on the development of modern society. Operators, of course, are fully aware of this fact.

Traditionally, the development of a telecommunications infrastructure has been in the hands of the large incumbent operators. In the populated city areas the access to services is facilitated, but local communities are also interested in building new broadband networks, accompanied by all new available services. They envision a better and more equal broadband distribution in the rural and suburban areas although the high investment costs limit smaller operators when it comes to building new broadband networks in these areas.

Challenges for Operators and Service ProvidersOperators and service providers face many new challenges when providing services in the open broadband-access environment. Namely, broadband-access users look for a fair access to services provided by different, usually competing, service providers.

The open-access model represents an evolutionary step forward and beyond the traditional wholesale access model where a single provider offered its services over the network provider’s resources.

The support for the open-access model is becoming a reality with the much anticipated EU Telecommunications Reform representing a requirement imposed on network operators within the EU.

The Goal for User Experience: an Unlimited Service AccessThe quality of the user’s experience will determine the provider’s success or failure. Being aware of user’s expectations and respect for their importance enables the success of parties in the service-delivery chain: service providers, integrators and network providers. The true competition is enforced on the market - users demand a better choice and quality of services combined with lower prices.

• Autonomous service selection• Simplicity of choosing the services• A common service-delivery infrastructure

The

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The Right Choice for the Open Broadband Access

Page 3: Open Broadband Access_en_web

Interconnecting Elements in Open Access

The open-access approach ensures an effective service-delivery infrastructure. Its fundament is the Intelligent Service Access (ISA) architecture. It includes three interconnected Iskratel elements: the SI3000 Lumia, the Innbox F20/F28 and the SI3000 Service Selection Platform (SSP).

Service SelectionIskratel’s open access approach simplifies the access to services. The end-user accesses the SI3000 SSP and easily subscribes to new services, cancels existing services, or changes the service provider for a given type of service.

Path and service provisioningThe SI3000 SSP triggers the configuration changes in the access and aggregation network to provision the path for a service between the user’s and the service provider’s equipment. The provisioning includes inter-provider notification of the changes in order for the service providers to apply the necessary service-related changes.

Benefits of open access:• Personalized service delivery • Easy network provisioning• Effective service-delivery infrastructure• Readiness for a multi-service provider environment• Integrated element management• Delivery of any service to demanding users

Enabling the serviceThe Innbox F20 and F28 are managed directly from the SI3000 Lumia, keeping its management completely transparent. This greatly simplifies the management principles and decreases the cost of the operating the network.

Service deliveryBeing enabled across the network, the services are delivered to the user via the SI3000 Lumia and the Innbox F20/F28. The user’s satisfaction is guaranteed, thus making a steady cash flow to the providers possible.

When Services Become Personalized

SI3000 SSP

SERvICE DElIvERy

SE

LECT

PROVISION

ISA

Service Provider

ISA Management

User

SI3000 lumiaInnbox F20/F28

Page 4: Open Broadband Access_en_web

The Innbox F20 and F28

As a carrier-class network-termination node, the Innbox F20/F28, smoothly fits into the open-access service delivery approach. It enables the broadband services of different service providers.

The Innbox gateways guarantee an effective delivery of all triple-play services: internet data, VoIP, IP video, and bandwidth-consuming HDTV. They are equipped with eight GE ports (F28) or four FE ports (F20) and feature high-end functional product design in a superbly designed compact housing, tailored to fit the application. Both gateways feature functional product. The wiring is hidden inside the housing.

vERy lOw POwER COnSUMPTIOn: FOllOwInG ThE GREEn InITIATIvE

The product’s power consumption is up to four times lower than the limits defined by the EU Code of Conduct on Energy Consumption of Broadband Equipment.

Feel

the

pow

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f gre

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chno

logy

.

The figures already include the consumption of a local power-supply adapter (0.3 W).

Technical highlights:

• Service awareness for proper traffic prioritization and bandwidth policing

• Multiple SP connectability

• Throughput up to 1 Gbps in both directions with standard Ethernet technology

• Opto-electrical converter and a LAN switch within a single device

• 100 Mbps (F20) or 1 Gbps (F28) optical WAN interface for FTTH applications and up to eight 1 Gpbs LAN ports

• Modular housing for enhanced flexibility

• Possibility of power supply over UTP cabling

• Easy home installation

• Customizable graphic design

• Diverse management options - ETH OAM, SNMP

• Passive fiber termination possible

• RF converter for CATV

• Single fiber solution with RF overlay

The Innbox F20 and F28 can be managed directly from the SI3000 Lumia access node.

Both, the Innbox F20 and F28 help lower the OPEX by a centralized configuration – managing multiple devices in the access network at the same time with the same profile setting and software upgrade.

Low-Power State Full-Power State

Device Type F20 F28 F20 F28

CoC Target 2010 4.2 W 6.4 W 9.3 W 16.1 W

CoC Target 2011 3.5 W 5.3 W 7.4 W 13 W

Actual Consumption

1.3 W 2.3 W 3.0 W 5.4 W

F20

F28

Page 5: Open Broadband Access_en_web

F28

The SI3000 Lumia

The SI3000 Lumia is the new carrier-grade fiber-access node, designed to provide high-density access and aggregation for FTTH/FTTx broadband subscribers. The SI3000 Lumia fully supports the wholesale and open-access business models.

This pure IP-based product offers high-density subscriber cards, and all the necessary intelligence that surpasses the competition on the market.

In the network:• GE and FE optical user interfaces (both single- and

dual-strand fiber)

• GE or 10 GE electrical or optical network interfaces

• Full throughput switching matrix with flow-based intelligence

• Broad carrier-grade ETSI standard offering of housings

• A flexible, network-processor based node design that allows future functional upgrades

• Effective service- and user-oriented provisioning and management

ISA management is placing the infrastructure management procedures onto a new fundament. The new approach radically simplifies management actions – the operator only has to manipulate with service and user profiles. Complex settings and configurations become obsolete.

The SI3000 Lumia (r)evolutionizes the service-delivery chain by introducing the service-flow awareness into the access network. The SI3000 Lumia implements Iskratel’s patented Intelligent Service Access (ISA) network architecture, which introduces the missing intelligence into the access network. The ISA eliminates the need for an expensive IP edge device (BRAS), dramatically reducing operator’s TCO.

The SI3000 lumia in the open access:

• Ensures a sufficient amount of bandwidth• Provides the ability to offer any type of service• Enables cost-effective network deployment• lowers the TCO by reducing the need for an

expensive IP edge device elements

SI3000 Lumia - The high-performance access node

Page 6: Open Broadband Access_en_web

The Principles of Intelligent Network Management

The ISA network architure is suitable for both, the incumbents and the alternative operators, and is a perfect choice for the price-optimized green-field deployments.

Benefits of service-flow awareness with ISA in the access network:• Precise control over the service delivery with per-service

and per-user granularity• Per-service policing, shaping and prioritization facilitate

the enforcement of service-level agreements• Enhanced network security• Less complex design and dimensioning of the access and

aggregation network

Self-provisioning and personalization make service access adaptable to individual needs. Happy hour billing and a turbo button for (payable) instant boost of available bandwidth represent a great value to the users.

The access network allows the use of a user profile on multiple end-user devices and network elements. Profile management is replacing standard administrative management tasks. It cuts manipulation costs and eases service provisioning.

QoS for premium services, SLA mechanisms and predefined scenarios of network service consumption make the operator’s offer for business or residential users highly competitive.

• End-to-end service provisioning

• End-to-end service monitoring

• Network element agnostic

• Self-provisioning

• Profile-based management

• Support for residential and business services

• Personalization of services

• Services belong to the user, not to the access node port

• Single point of service delivery and consumption management

• Per user policy enforcement, monitoring and debugging

nETwORK

USER

SERvICE

ISA - Intelligent Service Access

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The SI3000 SSP Supporting:

• The subscription to new services• The cancellation of existing services• A free change of the service providers

The SI3000 SSP benefits:• An easy-to-use, web-accessible service-provisioning

application

• Intuitive, user-friendly user interfaces with various levels of access

• Lower OPEX – no human-operator assistance needed

• Easy integration with existing operations-support systems

• Automated, end-to-end service provisioning

• Steep learning curve

• Improved responsiveness to user’s requests and improved user satisfaction

The SI3000 Service-Selection Platform (SSP) performs two roles. It acts as the operator’s service-provisioning platform and provides broadband-access users with a free selection of various services. The services are offered and provided by different service providers and delivered across the same shared network resources of the network provider.

The SI3000 SSP, as one of the key components of the Iskratel’s open-access approach, provides lower operational costs to the providers, while improving the end-user’s satisfaction with autonomous service selection.

• Service-Provider Management maintains an accurate database of all the service providers that provide services via the network provider’s network.

• Service Management maintains a database of all the available services, including both their technical (required bandwidth, quality of service, etc.) and non-technical properties (e.g., pricing).

• User Management maintains a database of all the network provider’s broadband users, and the devices they use for network termination.

• Service Assignment enables users to select from among the available services and create a personalized set of services.

• Inventory and Topology Management constructs an abstract representation of the underlying network and network elements that need to be configured in the processes of service assignment and monitoring.

• network Monitoring keeps track of the statuses of the underlying network and network elements that affect the delivery and availability of services.

• Service Monitoring monitors the performance parameters of individual services and their availability to all the individual end users.

• Event Monitoring logs all the triggered actions and error cases and allows their full traceability.

• End-to-end service provisioning

• End-to-end service monitoring

• Network element agnostic

• Personalization of services

• Services belong to the user, not to the access node port

• Single point of service delivery and consumption management

• Per user policy enforcement, monitoring and debugging

Page 8: Open Broadband Access_en_web

OUR EXPERIENCE - YOUR SUCCESS

Your

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Iskratel, d.o.o., KranjLjubljanska c. 24a, SI 4000 Kranj, SloveniaPhone: +386 (0)4 207 2000, Fax: +386 (0)4 207 2712

e-mail: [email protected]

Iskratel Electronics, Ljubljanska cesta 24a, SI 4000 Kranj, Slovenia, phone: +386 (0)4 207 34 96, fax: +386 (0)4 207 29 91, e-mail: [email protected], www.iskratel-electronics.siIskrateling, Ljubljanska cesta 24a, SI 4000 Kranj, Slovenia, phone: +386 (0)4 207 62 76, fax: +386 (0)4 207 62 77, e-mail: [email protected], www.iskrateling.comMonis, Oktyabrskoy revolucii str. 99, UA – 61157 Harkov, Ukraine, phone: +380 577 15 80 00, fax: +380 577 15 80 16, e-mail: [email protected], www.monis.com.uaIskrauraltel, Komvuzovskaya str. 9a, 620137 Yekaterinburg, Russian Federation, phone: +7 343 210 69 51, fax: +7 343 341 52 40, e-mail: [email protected], www.iskrauraltel.ruIskrabel, Harkovskaya str. 1/601, BY - 220073 Minsk, Belarus, phone: +375 17 213 03 36, fax: +375 17 251 74 59, e-mail: [email protected], Naurizbay batyra 17, office 213, 050004 Almaty, Kazakhstan, phone: +7 327 2917 166, fax: +7 327 2917 166, e-mail: [email protected] Iskratel Skopje, Kej 13 Noemvri, Kula 4, 1000 Skopje, Macedonia, phone: +389 2 323 53 00, fax: +389 2 323 53 99, e-mail: [email protected], www.its-sk.com.mk

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Iskratel is a leading developer of customized and highly integrated communications solutions for rapidly evolving convergent networks. Excellence in providing cutting-edge network elements and infrastructural configurations places the company among the visionaries of global technologies. Having more than 1000 employees, with over 350 in affiliated companies in more than 30 countries, ensures the full compatibility of our network solutions in different markets and for various network specifics. Additionally, the entire portfolio of SI3000 products corresponds to all international standards, including ETSI, Broadband Forum, Metro Ethernet Forum and others.

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