January 2008

Name & Contact info

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Optimate’s National Sales Team

Optimate Networks Model

Prof

essi

onal

ly G

ener

ated

Con

tent

Pre Roll & O

verlay Ads

Premium Content NetworkHow the pieces fit together

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High Response Non-Intrusive Ad

IAB Ad Overlay 300x100 Clickable, Animated, Flash Streaming Video 400k File Size

Average Network CTRs

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Online annoyance rates are at new lows, 18% overall•18% for video•19% for Flash

Source: Insight Express, Online Video How Effective Is ItDecember 2006

25+ Categories of Original Content

Target your ad to specific audiences relevant to your product(s). Choose from over 25 categories of content averaging over 700mm impressions per month. Professionally generated content updated daily.

Channels•Art•Action Sports•Active Adventure•Automotive•Cultural Travel•Food•Finance•History•Movies•Nature•TV•Sports•Wildlife

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Categories and Their ReachAverage Monthly Impressions

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Channel Impressions Channel ImpressionsAction Sports 2,200,000 Leisure (general) 85,000,000 Arts & Entertainment 82,450,000 Money & Finance 5,000,000 Automotive 65,211,000 News & Information 6,000,000 B2B/Business/Management/Careers 9,362,000 R-RatedEnvironmental 3,457,700 TV Channel 15,000,000 Food & Wine and Wineries 11,680,000 Sports / Recreation 10,000,000 Games and Gaming 35,009,000 Social Networks / Teens 130,000,000 Green (Eco-friendly) 5,000,000 Technology / Software 44,000,000 Health/Medical 3,000,000 Travel 7,600,000 Home & Garden 15,000,000 Women / Lifestyle / Family 65,789,000 How stuff Works 7,000,000 Movie (free) channel 3,980,000 Kids (Discovery) 18,000,000 Shopping 86,700,000

Total 716,438,700

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Network Demographics

The Right Placement…

Superior Targeting Capabilities Geo-Targeting Time Based Behaviorally Channel Specific Creative Messaging Frequency Capping

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An Ad for TakeTV during a streaming video on BitTorrent

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In-Page Ad Opportunities

In Page Streaming Video Flash

Pre Roll & Companion Ad Expandable Video Banner

Publisher Site List

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About.com - The Human Internet Boston.tv GameAmp.com RotoTimes.comAllgamesfree.com BoxOfficeMojo.com GameDaily.com Rotowire.comAllGameSpot.com BusinessWeek.com Glam.com - Glam Networks Sandiegojack.comAllRecipes.com Buzznet.com GolfSpan.com Scoresreport.comAnswers.com BZ Media.com - (SD Times) GreenLifestyleGuide.com SfGate.com - SF ChronicleAP.org - Associated Press CarandDriver.com Head2head.com Shofr.com AtArcade.com CarDesignNews.com HealthGrades.com Simgames.netAutoCentral.com CarToday.com Highschoolsports.net Snowboard.comAutoahorros.com Cars.com HollywoodNorthReport.com SoundClick.comAutoblog.com CartoonHotSpot.com HomeImprovementLabg Space.comAutobrand.net Cbs8.com HowStuffWorks.com Sportsbuff.comAutoBuyGuide.com CDMSports.com IDG Entertainment Sportsbybrooks.comAutobytel.com - Autobytel Network CNET.com - CNET Networks InternetAutoGuide.com TechGuideDirect.comAutoExtra.com CollegeLAX.us JumpstartAutomotive.com - Auto Channel TeenMusic.comAutomart.com Contracostatimes.com KBB.com - Kelly Blue Book TheAutoChannel.comAutomedia.com CSTV.com Kiwibox.com TheCarConnection.comAutomobilemag.com - Automobile Magazine Curse.com Latimes.com The Health Central Network - (healthcentral.com)Autofieldguide.com - Auto Design & Production DatabaseSports.com Leaguelineup.com TheWashingtonTimes.comAutomotiveDigest.com DeansPlanet.com Local.com TheTimesHerald.comAutomotive Engineering Int (sae.org/automag) Education.com MiGente.com Thewizardofodds.blogspot.comAutomotive.com EntertainmentNewsLive.com MSN.com Totalvid.comAutomotiveForum.com EyeRockDigital.com MSNBC.com TQStats.comAutonews.com Facebook.com NADA's Auto Exec (autoexecmag.com) Trivia.com Autos.com FaithBase.com NASCAR.com Tyra - (tyrashow.warnerbros.com)AutoSite.com Fanball.com Netwinner.com Usnews.comAutoTrader.com FantasyFootball.com NyTimes.com U-Sports.comAutoWeek.com FantasySharks.com Newgrounds.com Utorrent.comAutoWorld.com Fantasysportscentral.com Nextdaypets.com WomesDirect.comBaseball.com FFToday.com Nwsource.com - Seattle Times WorldWinner.comBasketball.com FinanceServicesOnline.com OpenRoad.tv YourMensJournal.comBeyondHollywood.com FT.com - Financial Times Outsports.com Ziggs.comBitTorrent.com Fox News.com PerfSpot.comBlackPlanet.com FreeCollegeSports.com Premiumhollywood.comBored.com FreeFamilyHealth.com Rajah.com

Re-Targeting Technology

User clicks on your ad and hits the landing page

but fails to convert

User is served the same ad when present in our

network

B

SS

B

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BoomerangRedirect User is redirected via

Boomerang technology

Behavioral Retargeting

Site Retargeting

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Q307 major auto maker experiences low CTR (0.10%) and low Action Rate (0.5%) with the launch of their newly remodeled Honda Accord.

Optimate Networks employed site retargeting technology (Boomerang) and increased CTR by 250% to 0.35% and increased Action Rate 180% to 1.4%.

Site Retargeting Case Study

Adapt Case Study Using Adapt for the month of December 2008 we saw a 21% Network lift. Gained an additional 2,306 clicks with just under 4mm optimized impressions. At a $0.5 CPC, Optimate Networks increased revenue by $1,226.50.

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0.37%0.46%

0.12%0.20%

0.00%

0.10%

0.20%

0.30%

0.40%

0.50%

Control Optimized

Adapt Optimization

Honda Hamilton Beach

DoubleClick ADAPT: An industry-leading optimization solution that supercharges ad performance, raises the value of your premium inventory and optimizes yield for your non-premium inventory.

Source: DoubleClick

Reporting

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Dashboard Capabilities High level dashboards Drill down analysis Custom reports

2008 Rate Card

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Mobile Targeting & Reporting

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Target by Geography, Mobile Carrier and Size Profile. Live 24/7 reporting from DoubleClick. Creative formats: GIF (Static, Animated), JPEG & PNG.

Ad Sizes

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3

2

6

5

1

Mobile Ad Serving

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Proxy ServerDevice is sniffedResolution determined

Optimate creates a landing page for the mobile device

Optimate sets the targeting &Determines ad size

Ad request is passed to DART

Formatted ad profile created

Content is automatically resized to the device’s resolution

User requests a site

Thank You

Our platform is built upon three main products; Online Video, Mobile Video and Out-of-Home Flat Screen. Advertise your product across three separate networks through one integrated media buy. Ad Types: Overlay, Pre / Post Roll, Rich Media, In Banner Video, Live Streaming Video, Motif, Floating, Peel back, Drop Down, Companion and more.

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