#online tuesday the floor is yours: steven van belleghem
Post on 18-Oct-2014
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Are you a Superstar
Company?
Prof Steven Van Belleghem@Steven_InSites
#cm48
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Before we start...I would like to take you back in time..... #flashback
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Once upon a time,About 50 years ago,
a new & very dangerous technology was invented!
Companies did everything in their power tokeep this new technology out of their premises.
It would decrease efficiency andcaused a serious threat for the securty of the company.
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Let’s continue to travel back to our timeBut have a quick stop 15 years ago..... #flashback
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Once upon a time,About 15 years ago,
a new & very dangerous technology was invented!
Companies did everything in their power tokeep this new technology out of their premises.
It would decrease efficiency andcaused a serious threat for the securty of the company.
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We’re back in our current worldNothing changed, we are still afraid of change & innovation
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Limited knowledge leads to wrong decisions, like blocking social media for your employees
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Limited knowledge brings FEAR!The famous ‘what if someone will be negative?’ question pops up.We solve it by blocking people. Not the way to grasp opportunities.
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Note by Steven to audience
Sorry for this dumb question I’m about to ask you...
(please, please don’t tweet it)
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Dilemma! Which company will grow faster?
Company A
1000 employees
10% are sending positive stories about their job to their
friends. This happens organic, no guidance from their employer
Company B
1000 employees
40% are sending positive stories about their job to their
friends. This happens based on a great culture & facilitation in
sharing great stories
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Dilemma! Which company will grow faster?
Company B
1000 employees
40% are sending positive stories about their job to their
friends. This happens based on a great culture & facilitation in
sharing great stories
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Note by Steven to himself
But hey, why should I say sorry for this dumb question as...
The large majority of the companies is in situation A (or worse)
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It is time to change
your company
into a Superstar Company
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Employees
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Employees
Offline media(e.g. Magazine)
Social media
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Employees
Offline media(e.g. Magazine)
Social media
Conversational stories
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Employees
Offline media(e.g. Magazine)
Social media
FACILITATE
Conversational stories
In line with company VALUESSuperstars have impact LEADS, BRANDING, NEW TALENT
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Employees TOUCHPOINTSCONTENT
In line with company VALUESSuperstars have impact LEADS, BRANDING, NEW TALENT
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Who facilitates the content,
people & touchpoints of
the Superstar Company?
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ConversationManager
The Conversation Manager: Strategic levelFacilitate the integration of Conversation Management
in EVERYTHING you do
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Not so easy due to the SILO-structure of our organisations.
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Management
HR Sales Marketing CustomerCare R&D IT ...
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You can’t make an omelette without breaking some eggsTime to RE-think company structure
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ConversationManager
Strategic level & the big facilitatorFacilitate the integration of Conversation Management
in EVERYTHING you do
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ConversationManager
HR
R&D
Legal
Mkt
GeneralMgm
CustCare IT
Sales
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Super companies are the fastest
growing companies. Time
to start your change
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And once again...
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It all starts with:
“the man in the mirror”
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You have 48 hours left to start
your change