1. CONNECT WITH FANS ONLINE BAND STRATEGY#FaceYourFans

2. STRUCTURE 1. Storytelling 2. Targets 3. Build an audience 4. Interaction 5. Money? 6. The future 3. SELF PROMOTION Finding new, relevant music is hard! How do people find new music? Media/experts Technology (metadata, scrobbling) Friends ... 4. 1.FROM ZERO TO HERO? 5. Songwriting MarketingRehearsing Promotion Gigging 6. MARKETS ARE CONVERSATIONS 7. MUSIC MARKETING Marketing is finding out the best way to touch people and to touchthem in a way that resonates well enough that they will tell their friends. If you agree with Seth Godin (as I do) that marketing is the act oftelling stories, about the things we make stories that sell and stories that spread (from his book TRIBES, page 15), then you have just made your marketing life a lot easier. 8. 1.WHATS YOUR STORY? People dont buy product, they buy stories! (Ashraf Ramzy) 9. ONLINE STRATEGY Why? Wie muziek maakt en daarvanwil leven, moet niet alleen een artiestenhart maar ook een marktkramermond hebben. (Jan Van Eyken De Kreuners). 10. Target your audience &ONLINE MARKETINGniche Reach & satisfy fans Build relations 11. Key to succes? Talent Timing Strategy Personal investments 12. (potential) Fans ProfessionalsTALK ABOUT YOUR MUSICmusic industry Offline Online 13. FEBRUARI 2010 Milow: Facebook Twitter48,624 fans 2,047 followers & 350Tweets 14. 2.ROAD TO FAME GOES ONLINE 15. STARTING POINT: Great music Great live reputation & stage performance Be aware: -dont let your image be your one and only guide copycats? too much mediocre musicians want to get FAMOUS 16. ONLINE STRATEGY Great music W-O-M Great live reputation Increased by Online presence Original campaigns 17. SET REALISTIC TARGETS More shows More fans Supports Record deal 18. CONSIDERATIONS TIME? Dont be just another wordpress site! 30 min make-over 19. CONSIDERATIONS MONEY? Ads (pay per click) Hardware (HD camera) 20. CONSIDERATIONS ROLES? Bookingmails Newsletter Social media 21. 3.BUILD AN AUDIENCE 22. BUILD AN AUDIENCE List of soundslikes Platforms to reach fans Impact? 23. BANDNAME? 24. BUILD AN AUDIENCE Do not focus on quantity of your networks,focus on quality! 25. MyspaceFacebookTwitter 26. FACEBOOK (B) 2013 27. 4.INTERACT 28. INTERACTION 3 key elements: AUTHENTICITY PERSISTENCE CONTINUITY 29. INTERACTION AUTHENTICITY Share your experiences Personal Tone-Of-Voice PERSISTENCE Building a fanbase takes more than 1 day CONTINUITY Grab attention Post on regular basispost at least once a week: video, blogpost, post at least once a month: track, contest, 30. GET THE WORD OUT! Do not focus only on : trying to be seen and heard by a lot of peopleEven more important : focus on converting people who hear and see you into becoming actual fans. 31. CONVERT FANS HOW?- Engage people + build relationship - Make them part of your musical journey(continuous posting videos & information /blogging )PROMOTE? >>>> INTERACT! 32. AwarenessCREATE ENGAGEMENT & B(R)AND IDENTIFICATION Gain audience with greatmusic & performance Empower Conversate Co-create 33. FACEBOOK BANDCAMP TWITTER YOUTUBE / VIMEO VI.BEONLINE PLATFORMS VIINYL SOUNDCLOUDMIXCLOUDS RESIDENT ADVISOR BLOGS GOOGLE MUSIC 34. ROOTMUSIC(BANDPAGE)GET YOUR MUSIC ONLINE REVERNATION(BANDPROFILE) FANBRIDGE(DAMN THE RADIO) BANDRX 35. GRAB ATTENTION 36. GRAB ATTENTION 37. GRAB ATTENTION 38. GRAB ATTENTION 39. CONVERSATE Share musical milestones: studio recordings 40. CONVERSATE Share musical milestones: studio recordings 41. CONVERSATE Share news first with your fans 42. CONVERSATE Share news first with your fans 43. CONVERSATE Involve your fans: Ask 44. CONVERSATE Involve your fans: React & be proactive 45. CONVERSATE Avoid promotalk 46. CONVERSATE Be likeable Dont only talk about your band Share interests Likeable content More engagement Better score Google / Facebook Edgerank 47. CONVERSATE Let fans do the talking 48. CONVERSATE Let fans do the talking 49. CO-CREATE Contests Poster competition / artwork Crowdfunding 50. CONTESTS 51. ENGAGE YOUR FANS 52. ENGAGE YOUR FANS 53. CO CREATE Let fans do the talking 54. CONTESTS REPUDOSCVNGR 55. CONNECT WITH FANS Make comments on profilepages Annonce upcoming concerts and shows Post on blogs a link to your personal website or profilepage Embed content (video, photos, ...) on your events Post a call-to-action for your fans(vote, questions) Interact with people who post info on your band (post it on to yourprofilepages) 56. SELF PROMOTION Provide all sort of TOOLS to help you spread your music tomore people. Do-It-Yourself >>> DIY-2gethershare your music with their friends 57. MERKIDENTIFICATIE Het merk kan een hefboom creren om conversaties aan te wakkeren. Dat leidt tot een hogere merkperformance. Zodra consumenten zich identificeren met een merk, ontstaat een wisselwerking tussen merk en consument. Dat heeft een positieve impact op de verkoopcijfers (Steven van Belleghem, 2010). De Conversation Manager pag. 90 58. EVERYBODY IS SOCIAL 59. CONNECT WITH FANS (CwF) + REASON TO BUY (RtB) = $$$ 60. Fans dont need more places to buy music, they need more reasons Engagement is key