online seller wales - newport (tom bond)
DESCRIPTION
Newport's first Online Seller Wales event! Tom's presentation on Future of eCommerceTRANSCRIPT
Trends in eCommerce
Tom Bond, PHP Genie
28th November 2013 - Online Seller Wales, Newport
www.phpgenie.co.uk
Tom Bond
Partnerships Manager
PHP Genie
British web development experts
Specialists in eCommerce
Newport, South Wales
www.phpgenie.co.uk
Welcome
Tom Bond
Partnerships Manager
PHP Genie
British web development experts
Specialists in eCommerce
Newport, South Wales
www.phpgenie.co.uk
Welcome
Today's talk
�Which eCommerce trends should you be thinking about?
We'll be looking at:
- Multi-channel - where we are now
- 'Omni-channel commerce'
- Channel integration and m-commerce
- A personalised customer experience
- Online brand building and curation
Multi-channel - where we are now
�- ebay
- Amazon
- Website
- Bricks and mortar store
- Telephone
- Multi-channel management software
'Omni-channel commerce'
�- A buzzword that is changing commerce
- Omni-channel is when Multi-channels start to
merge
- Customers receive one seamless experience
- Bricks and mortar store play a key role
A buzzword changing commerce
�
�
Multi-channels starting to merge
‘Real’ window shopping
�
Bricks and mortar stores play a key role
�
Bricks and mortar stores play a key role
�
Bricks and mortar stores play a key role
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Beyond traditional stores
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Beyond traditional stores
�
Tablet and mobile PoS systems
�- A consistent relationship across channels is the key
- Responsive designs are becoming the standard
- Tablet-using customers are spending more
- 90-minute city delivery is changing the rules
Channel integration and m-commerce
�
Mobile using customers spend more
�
90-minute city delivery is changing the rules
Sunday deliveries in New York
and Los Angeles, other cities in
2014, with partnership between
USPS and Amazon
�
Finding new platforms
�- Diminishing returns in attracting new customers
- Increasing importance on retaining existing customers
- Understanding your customers is key
- Personalised engagement will give retailers the advantage
A personalised customer experience
- Cart recovery
- Clear message on shipping
- Guest checkout
- Engagement with negative review
- Personalised offers
- Original descriptions
- Seeking product reviews
What can be done now
- A centuries old idea updated for the web
- Customers will 'window shop' with brands they associate with
- Curation is the new word of mouth, and is very powerful
- Using product reviews and original, personal descriptions
Online brand building and curation
�
Source: http://3.bp.blogspot.com/-uLsZu9mTJMs/TwxyjcMBroI/AAAAAAAADrQ/BVf0vPKKrA8/s1600/PinterestHomePage1.jpg
'Window shopping' and Pinterest
�
Source: http://www.ebay.co.uk
Inspired by curation: eBay personalised
feed
�
Source: http://www.mymagneticblog.com/strategy-and-brand-development/
Brand building online
Web developers specialising in eCommerce
How PHP Genie can help
Source: http://www.dicksclimbing.com/
