www.OnlineSellerWales.com

Indycube,The Business Loft, Royal Chambers First Floor

Newport, NP20 1DD 16 July 2014 from 18:30 to 20:00

About OSW• Aims to equip sellers with bite-size learning which can be

implemented immediately.

• Self Funded and Always Free for Retailers

• Our topics include anything everything related with online selling; from eBay, Amazon, Rakuten Play to SEO, Email Marketing and Google Shopping Ads. 

• If you feel the need for one of our events in your area please get in touch 07518839629 or email ps@onlinesellerwales.com

PRABHAT SHAH

@day2dayeBay

Topics

1. How to * REVIVE * your eBay Sales ? 2. Selling Overseas? – Help Is At Hand 3. Google Shopping Vs Amazon Product Ads  

Q & A only at the end

Presentation to be Emailed

Registrations

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Online Seller Wales – Newport. July 16th 2014, Prabhat Shah, @day2dayeBay

TIP # 1 Sell Internationally

• Test the waters: Display your products to buyers in different regions.

• When listing on eBay.co.uk, mention international

P & P Cost• Your items will get shown to international buyers and hopefully Sales.

1 Step Further

• Continue to use your existing eBay UK account and add listings directly on international eBay sites.

• Consider language & VAT when it comes to these listings

• Try out English Speaking Countries: United States, Canada, Australia

• Try out EU: Germany, France, Spain, Italy, Netherlands, Ireland…..

Tip 2 # Offer Free Delivery

• Free delivery is always attractive to buyers & we are seeing this “NORMAL” these days

• Improves your Best Match search result ranking on eBay.

• Consider a trial period with set of listings & test the results.

Tip 3 # Check Your Listing Titles

• Revise Your Listings Titles• Include All relevant Information on Title

Accuracy is key — do not include any keywords that could be misleading. Avoid spelling and grammar errors, and capitalise words in a title.

Using words such as ‘original’, ‘official’ or ‘genuine’ at the start of your title as reassurance to the consumer. Include attributes that best describe the quality and build of your product, together with the location of where the product is manufactured.

• Lengthen titles to 80 characters

Use Google Keyword Tool to determine the most popular keywords being searched by shoppers. You will see the competition, global monthly searches and local monthly searches.

Note: eBay will demote results that have words in the title that are irrelevant to the shopper; e.g.. calling the item “New” in the title instead of selecting “New” in the Condition field and using keywords of other related products to get more search hits.

Tip # 4 Fill in all Relevant Product Specifics• Revisit product listings because they have changed over

time. • Item Specifics helps Browse navigation & makes it

easier for shoppers to drill down & refine the listing results shown.

• Invest time building out the data for Item Specifics available in the categories you sell in.

Tip # 5 List with variations• Group variations of products under a parent listing. • Helps other listings: If you have a product that is

available in red and green, and you’ve sold 6 red and 1 red, the parent listing of the item will show that you’ve sold 7 total, giving it more prominent in search results.

My eBay Selling Manager indicates missing Item Specifics

Tip #6 Review Your Feedback• Avoid Negative Feedback, ignore short term loss &

concentrate on long term return• Learn from Feedback and make operational changes• Comment /Reply to all Negative feedback

Tip # 7 Don't Use Good Till Cancelled• New, well priced listings will be automatically placed

near the top of the Best Match category for the first day or two and then will slowly move downward as other sellers list their items and they are placed above yours.

• To make this work for you, don't use GTC, and end every item every 30 days and then relist them.

• When eBay runs a free listing promotion, take advantage and end your listings early and then relist them for free every few days.

Tip 8 # Relist “Unsold” products

• Your listings contain a coded history that eBay uses to favour new listings and downplay older ones.

• When something hasn't sold after certain period, just end it and then use the "sell similar" feature which transfers all the product details but not its listing history.

• A bulk "Sell Similar" feature is now included in Selling Manager Pro and you can process 50 items at a time.

eBay Tells you if item has not sold for very Long Time

Tip 9 # Avoid too much HTML

• Cut-and-paste material from the web in your eBay listing description may bring in lots of HTML

• With too much code eBay Search engine “Cassini” thinks your item doesn't have a proper product description and moves it right to the bottom of the pile.

• Best to use Description Box for “Description”.

Selling Overseas? Help Is At Hand

Presentation to Online Sellers Wales

16th July 2014

Claire Taylor, CEO, simplyVAT.com

The Good News..!

• UK eCommerce sales soar to:

£107 billion in 2014!

• UK cross-border trade: £10 billion in 2013• 27% of all UK traders sell into EU mainland• ASOS and Boden – sell more overseas

(Source_IMRG 2013)

….. The big opportunity for the majority of retailers

for further growth.

The eCommerce Explosion

By 2020…

• UK International online sales forecast –

£28 billion.

• With western Europe - the most popular for

exports – with low barriers to entry and ease of

delivery - £9.8 billion.

Source: OC&C Strategy Consultants and Google 2013.

Borders?…What Borders

Issues Trading Abroad

• Language

• Cultural Nuances

.

Issues Trading Abroad

• Payments

• Security

.

Issues Trading Abroad

• Delivery

• Consumer Rights Directive - June 13th 2014

Issues Trading Abroad

• Currency

And:

• VAT

International VAT Obligations

EU Based Customers

Goods

Selling Goods Intra-EU

• Distance Selling Rules:

• Thresholds; €35,000 OR €100,000 (or equivalent).

• VAT Rates• Market Places – eg. Ebay, Amazon

The Marketplaces

• Using marketplaces eg. ebay or Amazon to sell to international customers?

• Using fulfilment centres to process and deliver your goods?

• Who is responsible for the VAT?

… The seller is!

Selling Goods In Europe

Sold 70 of these and not yet in the picture?

300 pairs of these could march you over the threshold

Only 35 of these could see your business carry a big fine

Just 175 of these could bring your business to a halt

EU Based Customers

E-Services

E-Services – EU VAT Changes 1st January 2015

• VAT charged where customer is NOT the supplier

• Local Registration or MOSS• Charge the right VAT rate for the

service provided• Capture information

Ignorance Is No Defence!

Specialist sections within EU tax authorities are actively pursuing UK based e-tailers and asking questions…..

The Consequences

• Penalties – Non or Late Compliance• Warning• Interest charges on VAT due• 20% up to 120%• Retrospective up to 10 years• Enforcement fine – eg. up to €25,000 in Germany

• Cost of expert advice?

Non-EU Based Customers

Good Customer Experience

Bad Customer Experience

Who Is The Importer Of Record- responsible for the import charges and VAT?

The Seller?

The Buyer?

Where In The World Can You VAT Register?

Help Is At Hand..

In All Aspects of The Ecommerce Journey

What We Do

• International VAT Registrations

• International VAT Returns

• VAT Consultancy• B2C• B2B

• EU Statistical Reporting• Intrastat• EC Sales Lists

• eCommerce supply chain partners eg. Logistics, language, payment gateways, etc.

Don’t Let VAT Be a Barrier

…to Global Domination.

Helping Ecommerce Trade Internationally

Download Our Free Guide fromwww.simplyvat.com

Where to Find Us

• Twitter.com/simplyvat• Linked in• Facebook.com/simplyvat• www.simplyvat.com

1. Start with Merchant Center, by uploading your product data in the way Google requires

2. Sign Up for Free Adwords Account and connect with Google Merchant centre

3. This brings all your product list to Adwords

4. Simply Start a shopping Campaigns with step by step wizard

This is the First Screen You will see in your Adwords Account

Simply Select “Shopping” from the Campaign Drop Down Menu

Enter Campaign Details including what you are willing to Pay

Enter Adgroup Name and “Promotional Text”

You can always change Promotional Text

Bingo! You Google Shopping Ads are READY.

Now Click on “ + “ under Product Group to see Categories

Now you can Select Either All products or Certain Category

Here’s Example of Selection of a Category

You can Assign Bids for Different Category

POSITION 1

When Products are Qnique to Amazon

POSITION 2

Amazon Product Ads & Selling on Amazon

In what categories can I advertise my products? • Baby, • Computers, Electronics, • Grocery and Gourmet, ( Requires Approval)• Home Improvement, • Home and Garden, • Musical Instruments, • Office Products, and • Toys categories.

What does it cost?

• Cost-per-click pricing model • Your bids will be set to the minimum rate when you

create an account. • You will only be charged for traffic we refer to your

website. • There are no monthly fees and no minimum monthly

spend.• You set your daily budget

What catalogue information will I need to provide to create my Product Ads?

How do I create my ads on Amazon.co.uk?

JUMPSTART FOR PRODUCTS ADS

JUMPSTART FOR PRODUCTS ADS1. Send your product info: an excel spreadsheet, an XML file, a text file or even the URL to your site. Send us what you've got and we'll do the rest.

2. Validate your feed: we’ll work through your products,

and we’ll send you a Product Ads feed for your review. 3. Upload your feed: Once you are satisfied with the feed

we sent you, upload it to Seller Central. If your daily budget and bids are set, your ads will go live.

@day2dayeBay

M: 0751 8839 629

DaytodayeBay for Tips and Tricks of Selling Online

E: daytodayebay@gmail.com

Available on Skype prabhat.shah1

Connect with Me on LinkedIn http://uk.linkedin.com/in/prabhatshah

Online Seller Wales – Cardiff – 31st July

1. International Marketplace Selling

2. Expanding Internationally with eBay

3. How to take advantage of NEW Google Shopping Ads to increase your Sales Online Sales?

Sign Up Here www.OnlineSellerWales.com