online real estate marketing with george cuevas
DESCRIPTION
Welcome to George Cuevas at Agent Redefined. Here are my presentation slides for the my speaking engagement for Exit Realty Redefined in Lombard, IL on January 16th, 2013. This is my general outline and plan for a brokerage office to incorporate best practices for Online Real Estate Marketing. If you have any questions please feel free to contact me. I'm available to train your agents and office anywhere in the US.TRANSCRIPT
agentredefined.com
online realtormarketing
george “el guapo” cuevasexit realty redefined
for more information about real estate marketing & training please go to
agentredefined.com
Friday, January 18, 13
agentredefined.com
george cuevas
“el guapo”
george cuevas is a former realtor who now trains, speaks, and blogs about online real estate marketing and branding. he is also the creator of the realtor training blog at agentredefined.com. george is available to train you, your office, or come speak at your next event... contact me for more info...
my online marketing training will cover the following areas and can always be customized to meet your needs.
access all of my training for FREE at the Realtor Training Blog at agentredefined.com
wordpress websites IDX Press Zillow, Trulia, Homes.com, & Realtor.com
marketing techniques & strategy Facebook for real estate Youtube for real estate Linkedin for real estate creating real estate property videos creating agent/realtor video real estate photography real estate marketing and branding iPad for real estate training he’s also a really nice and funny guy
(p) 312.320.8274 (e) [email protected]
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whyfirst ask yourself WHY you want to market yourself and properties online...
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reason & goals
after you answered why you want to market yourself online. then give make yourself some reasons and goals for doing so....
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q: why is online marketing
for real estate is such a BIG deal?
a: this is where the buyers
& sellers are.....
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marketing into the housing recovery
current models project a 2-3 year recovery which is highly dependent on external economic factors...
housing recovery in the chicagolandmarket began in Nov 2011/Jan 2012
new construction starts will increase, and the housing market will contribute to the overall economy and GDP
REO inventories continue to shrink
SHORT SALES maintain current volume
PRICES begin cautious increase and is varied
throughout the chicagoland market...
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marketing into the housing recovery, part II
as the housing market RECOVERS this
does not mean we are back to the same market we were in, like in 2004, 05, 06
consumers are now EMPOWERED and
perform a substantial amount of research before contacting a real estate
agent and continue to RESEARCH while working with an agent
buyer and seller patterns have changed dramatically and permanently with regards to how real estate information is obtained by consumers...
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THE DIGITAL HOUSE HUNT: consumer and market trends in real estate
a joint study from the national association of realtors and google
download available on ProsperWithExit.com or at the NAR site
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the plan, part I
1. get the training required 2. make your plan 3. set your goals
to build an ONLINE presence
you dont need to be a tech person in order to market yourself online and build
an ONLINE presence
FREE YOUR mind...
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if you can input a listing in the MLS, or
post an update with a picture onto facebook....
then you are capable of marketing
yourself online.....
these are simply skills a REALTOR needs
to acquire
Friday, January 18, 13
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the plan
trulia, zillow, home.com & realtor.com marketing
marketing basics & branding 101
social media marketing for real estate
utilizing video for real estate
real estate blogging
hyper-localization technique
the paperless agent, full use of technologyfor dealing with buyers/sellers
basiclevel
advancedlevel
BRAVEHEART LEVEL
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the strategy
we have to be where the traffic is
search engine results, zillow, video, etc...
accept the changing marketplaceaccept buyer & seller’s desire to obtain information on their own...
provide the information that buyers and sellers want and need...
avoid pitfalls of agents at the time of the crash...get the training necessary to become a better marketer online to improve your overall marketing strategy...
Friday, January 18, 13
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the strategy: third party websites
35 million monthly visitors.launched in 2006 by former microsoft execs. SEATLE, WA
23 million monthly visitorslaunched in 2005 by former dot.com company exes. SAN FRANSCISCO
10-12 million monthly visitors.Sold to Move.com from NAR
11 million monthly visitors.owned by web company who also owns rent.com
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CONTINUED: the strategy: third party websites
there are 8 real estate residential sales websites in the top 10 of the overall real estate website category....
the remaining 2 are RENTAL websites...
two of the 8 are NATIONAL REAL
ESTATE BROKERAGES:
redfin & zip realty
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real estate | social media
facebook strategy
linkedin profile & connections
YOUTUBEFriday, January 18, 13
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the strategy: video
video provides information/research
which is being sought after by buyers and sellers at an increasing rate on google...
1. PROPERTY videos
2. real estate information videos
two types of video are provided for
consumers online....
Friday, January 18, 13
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the strategy: local search terms
90% of home buyers searched
ONLINE during the home
buying process
real estate related searches on google.com have grown 253% over the past 4 years...
LOCAL search terms and
websites were ranked highly on
google/NAR report...
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CONTINUEDthe strategy: local search terms
HYPER-LOCALIZATION is how agents take advantage of these stats...
the use of blogging and IDX Press to create LOCAL pages on your Wordpress webSITE which UTILIZE “local search terms”
content is importantkeywords are important
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the paperless agent
utilizing technology to leverage efficiency and to WOW clients...
iPad APPS: CARTAVI
zip forms DOCU SIGN evernote
this trend is has started...im learning it now.....
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thank you
george “el guapo” cuevastrainer | speaker | blogger
for more information about real estate marketing & training please go toagentredefined.com
Friday, January 18, 13