online physician promotion webinar
TRANSCRIPT
Online Physician PromotionIncreasing Conversions to Fill Schedules
BEN DILLON | VICE PRESIDENT & EHEALTH EVANGELIST
Tweet it: #GEONETRIC
Today’s Presenter
Ben Dillon, MBA | VP & eHealth Evangelist |
Geonetric
Ben is a vice president at Geonetric. He writes and speaks extensively
about healthcare technology trends, on everything from social media
strategies to accountable care organizations. Ben is a SHSMD board
member, a member of the HIMSS Personal Health Information Taskforce,
chairs the eHealth Special Interest Group, is an inaugural judge of the
Healthcare Internet Hall of Fame and has judged the eHealth Leadership
Awards for the past ten years.
He’s also a Twitter junkie – follow him at @benatgeo.
Geonetric Clients
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Geonetric develops the VitalSite healthcare CMS, and
provides online marketing services to hospitals, physician
practices and health systems.
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Video of This Webinar
Watch the Video
Supporting and promoting
your providers online isn’t
just good practice these
days, it’s mandatory. In this
webinar you'll learn how to
use the Web to reach and
engage savvy health
consumers and help them
find the right doctor.
Watch the webinar!
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Online Physician PromotionIncreasing Conversions to Fill Schedules
BEN DILLON | VICE PRESIDENT & EHEALTH EVANGELIST
Physician Employment
Opens New Doors for
Promotion
What’s the Goal?
To Bring in New Patients!
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Search Awareness
Highlighting
On The Site
Selling
Your
Providers
First, you need bring
consumers to you
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Anatomy of a SERP
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SEO: Make The Bots Happy
• Load content with the page’s HTML
• Content unique to the URL
• Canonicals
• Appropriate redirects
• Robots.txt
• XML Sitemap
• SEO friendly URLs
• Appropriate key page elements
• Schema.org
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Schema.Org
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SEO: Create A Great Experience
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SEO: Offer
Useful
Information!
This more than
doubled
monthly
profile views
for Dr. Keating!
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Content
Marketing
Highlighting Docs
Within the Site
Connecting The Dots
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Providers
ServicesLocations
Taking Your Swing
Why Do Consumers Pick The
Doctors That They Do
Source: http://onlineitallmatters.blogspot.com
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Consumer’s Picking Providers –
My List Of What Matters
• Insurance
• Can they do what I need?
• Are they really good?
• Convenience?
• Am I going to like them?
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Insurance
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Insurance
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Insurance
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Can They Do What I need?
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Can They Do What I Need?
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Can They Do What I Need?
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Can They Do What I Need?
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Are They Really Good?
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Are They Really Good?
• Education
• Specialties
• Board certified
• Publications
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Physician Ratings
Convenience
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Are They
Convenient?• Locations
• Hours
• Accepting new patients
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Am I Going To Like Them?
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Am I Going To Like Them?
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The Challenges
• We don’t include enough providers
• Challenges in getting the information
• Organization politics
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