Online Newspaper IndustryB2C

Connie C. ChenJuan J. Cukier

Donald A. HoagShamit M. Mehta

Theo Nicholas

Major Players in Online Newspaper

Major Papers… Other Papers…

New York Times (NYT)

Los Angeles Times (LAT)

Wall Street Journal (WSJ)

USA Today (USA)

The Washington Post (WP)

Pittsburgh TribuneBoston GlobeSan Francisco ChronicleBoston Herald

Basics

Customers go to web site to obtain national and international news and information on the Internet

Customers have access to updated news anytime, anywhere

Most sites offer customized frontpage Most offer free services Some offer online subscription with

annual fee

A Sample Front Page (LA Times)

A Sample Registration Page (LA Times)

A Sample Front Page (WSJ)

A Sample Registration Page (WSJ)

Online Newspaper Who are the Customers?

Majority60% male

middle – high household income ($75,000)

highly educated (90% college)daily users of the Internetonline shoppers (92% did in the past

6 months)

Sources: http://www.usatoday.com/a/adindex/omk/htm/3.htmhttp://www.latimes.com/siteservices/mediakit/media_audi.htmhttp://www.nytimes.com/adinfo/audience.html

Ads on TV Ads on paper-based newspaper Word of mouth Online ad banners Direct mail (try it free for 2 months) Brand-name recognition Referral / Affiliated programs Student-sponsorship (USA)

Online Newspaper How do they attract customers?

Access to the archives (all)

Video/Audio news online (WP, NYT)

Customized electronic newspaper based on an user selected profile (all)

E-mail Newsletters (all)

Time stamps for constant updated info (all)

Online Crossword puzzles (LAT, USA)

Online Newspaper Value Added

Online market place: jobs, houses… (all)

Personalized TV listings (all)

Web-based e-mail (USA)

Specialized news in certain areas such as politics (Washington Post), business (Wall Street Journal)…

Online Newspaper Value Added (continue)

Customization of news, weather, stock Brand loyalty Message boards - customers are encouraged

to write and interact with each other on daily basis.

E-mail summary “links” - customers receive headline news with links to the webpage

Participation in reader surveys - customers answer survey questions to later come back for final results

Coupons/Incentives for products by e-mail

Online Newspaper How do they get “repeat” customers?

Our Experience

Attractive design and layout User friendly easy to find articles Informative accurate and timely information

Archive Search most involve some fee for the full

retrieval of the article

Privacy Concerns reluctance to release personal info

Useful Portal @ www.newspapers.com