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Online Marketing Trends that will dominate in 2014

Let’s discuss our predictions for the top online marketing trends of 2014

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Content will play a Bigger Role

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One of the main strategy that online marketing companies are following is to create beefy informative content. Informative content helps them assert authority and gain trust of their consumers. This strategy typically involves dissipating relevant industry information through variety of channels that provides insight or entertainment to targeted audience. Religiously practicing this strategy a company starts to steadily build rapport with its potential clients and develop a loyal following. 

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Diversify Social Media Marketing Strategy

• Don’t rely on Facebook alone• Socialize through other sites such

as Twitter, Google+, Pinterest, Tumblr and Instagram

• Don’t forget to post regular video updates on YouTube

• Diversification helps business to reach more clients and help them get noticed

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Info graphics and image centric Content will rule

• Informative content peppered with some great pictures often attract people

• Integrate blogs with pictures and you will see that the reach has increased

• The success of Buzz feed and Pinterest is testimony to this fact• Help your content reach more customers by integrating a lot

of pictures

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An article by Forbes emphasized it perfectly: “there is a sense that from the hyper-connectivity of our highly-digitized lives to the bright, flashy, complicated sensory input we’re fed everyday, there is no way to continue at this pace. As a result, 2014 is likely to be a year where the most successful marketing strategies will be ones that are not only simple in nature, but promote goods and services that serve to simplify the consumer’s life, or even just their customer experience.”

An article by Forbes emphasized it perfectly: “there is a sense that from the hyper-connectivity of our highly-digitized lives to the bright, flashy, complicated sensory input we’re fed everyday, there is no way to continue at this pace. As a result, 2014 is likely to be a year where the most successful marketing strategies will be ones that are not only simple in nature, but promote goods and services that serve to simplify the consumer’s life, or even just their customer experience.”

Simple Presentation Never Fails

• Minimalistic styling and simple presentation is the key

• Customers like neat and clean design• Value simplicity and integrate it in your

website, Facebook page, pin interest campaign

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Mobile-Friendly Content 

As a result of the widespread use of smartphones and tablets, it’s necessary for companies to create content that’s easy to get access from a mobile. According to Forbes, “87% of sales by 2017 will be through tablets and smartphones”.

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About Adbot

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We are an awarded Online Marketing company located in India, possessing few of the best digital marketing and advertising brains. We create performing ads (Facebook, Google and display ads) by paramount strategy for your e-commerce website, brand, ad servers, and audience. Explore the plethora of opportunities that this potential market has to offer with us and see your business grow in a manner that you would have never imagined.