Online Marketi ng & Sales

Agenda

Stats, Facts, Case Studies Importance of Online Marketing Scope of Online Marketing Concepts of Online Marketing How can you use OM Advantages

Internet Users - 16 to 81 million since 2004 Source: Internet World Stats

Entertainment - 69.9% in 2004-08. 85.2% from 2007

Online ads - 2.3% in 2008 to 5.5% in 2013

Internet advertising - Rs. 20 billion in 2013 from Rs. 5 billion in 2008

Importance of Online Marketi ng

Organizations, companies have changed their way of doing business, marketing, hiring, communication in the past 5 years.

To keep up/do our day to day jobs effectively Online Marketing is important

Scope of Online Marketi ng

Companies have changed their traditional business strategies into online marketing to suit customer needs and taste at any time.

What is Online Marketi ng ?Marketing of products/services over the Internet

Concepts of Online Marketi ng

Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing (SMM) Email Marketing Affiliate Marketing

Search Engine Opti mizati on (SEO)

Process of bringing your website, images, multimedia content high in search engines when someone searches for relevant keywords

How Search Engines Works ?Keyword Search

Search Engine Marketing (SEM) aka - Sponsored Results

Organic Listings (SEO)

Brand, Traffic, Save

Search Engine Marketi ngPay Pe r C l i c k ( P P C ) / S p o n s o r e d Re s u l t s

Advantages

Example

How can YOU use

Social Media

Social Media are Internet & Mobile based tools for sharing and discussing

information among human beings

Did you know that social media can also be a

wonderful sales channel ?

SalesTo bring in sales there needs to be consumer trust. And, what is the best way to earn trust ?

Conversation & Relationship Building !!Welcome to Social Media…

Case Study – Amazon.com

Tweets links to their deals & promotions with 60,805 followers

Just Dial – 207,876 Fans

Make My Trip LinkedIn

Vodafone India – 6000 followers

Case Study – Dell.com

$2 million in sales. 17 different Twitter profiles

Case Study – Zappos

Zappos dedicates an entire website just to their twitter presence

Made 36 % more visits to DG's stores each month Spent 45 % more of their eating-out dollars at DG Spent 33 % more at DG's stores 14 % higher emotional attachment to the DG brand 41 % greater loyalty toward DG.

Can Face book boost sales?

 

Rice University researchers found that Face book fans of a store chain

made 36 % more visits than other customers.

Published in HBR March edition:http://hbr.org/2010/03/one-cafe-chains-facebook-experiment/ar/1

LinkedIn Salesmanship thru on

LinkedIn Streamlines your sales process Easy to find decision-makers job title and company Much easier than using a mailing list Easy to find statistics about a company and business news, Easy to break the ice (same university, location)  LinkedIn answers helps position you as an expert

Leads

Social media channels allow you to mind read from afar.

Twitter stream from the last two days

Assessment

Social media channels provide insight on what potential clients are working, their Challenges

Competitor analysis 

Social Media Best Practices

Be in the conversation, ask/ answer questions Be helpful. Pay attention to the conversation Answer questions honestly and fairly Be available when people want to be heard Be a part of the online community Be visible and authentic

How can you use Social Media

Build streams of information that monitor products, needs, trends, competition and customers

Share and filter thru CRM or tools such as Yammer.com or Cotweet.com

Build Listening Channels

How can YOU use Online Marketing

As a Career Part of day to day work Market Research Family Business Entrepreneurship

Advantages

Dynamic Pay Scale is comparatively high Fun, Challenging While studying/anywhere/Anytime Example – Naukri search

Day to Day Online Marketing

Online Reputation Mgmt Interconnection with organization Market Research Effective search Understand decision makers Easy to new Connection Holistic approach

Entrepreneurship

Cost effective Easy to start your own business online No capital required, free resources Options – Freelancer, Startup Partnership Can be used in any industry Family business Resources for everything

Thank YouSuresh BabuPh: 9731388721Email: suresh941@gmail.comBlog: http://searchenginedetails.comLinkedIn: http://in.linkedin.com/in/seosuresh Twitter: @seobangalore