We Don’t Follow, We Create

Interest Based AdvertisingWE DON'T FOLLOW , WE CREATE

We Don’t Follow, We Create

What do we do?

What is the meaning of “Online Advertising”?

Advantages of “Online Advertising”

Interest-Based-Targeting

Elements of Online Advertising Business

Online Ad Campaign Execution Process

Market Volume

Historical Background to AMC in Online Advertising

Our Vision/Objectives

The Proposed Financial Model

Our Recommendations

Outline

We Don’t Follow, We Create

We place Ads

We place Ads on Facebook.

We place Ads on Google.

We place Ads on Yahoo.

We place Ads on MSN and MSN Arabia.

We place Ads on YouTube

We place Ads on Premium websites such as Amr Khaled, Akmasry Alyom, Massrawy, 140 online, Islamonline, …

We focus on the Middle Eastern audiences, Locals and Expats.

We listen to the Bloggers and social Media and use the analyzed information for

Business intelligence reporting,

To better target our placed ads.

What do we do?

We Don’t Follow, We Create

Online Advertising is an advertising channel which uses the Internet and World Wide Web to deliver marketing messages about products or services.

Examples of online advertising include:

Contextual ads on search engine result pages;

Banner ads;

Video ads;

Audio ads [on internet radio stations];

Mobile ads.

What is the meaning of “Online Advertising”?

We Don’t Follow, We Create

Advantages of “Online Advertising”

Reach

Campaign Monitorin

gAccuracy

Immediacy

Interactivity

Ad CampaignCost Reduction

Targetingcapabilities

Open 24 H /7 DAY

We Don’t Follow, We Create

Interest-Based-Targeting is a technology developed by iMediaStreams [patent pending];

The technology is unique as it accesses online communities [i.e. social networks, blogs, etc.] to collect, analyze and utilize the sentiment data of potential online consumers;

Operationally, the collected data is consolidated, filtered and analyzed to provide useful statistics which advertisers use as a guideline to plan advertising campaigns.

Data is updated on a daily basis, and hence is sensitive to the events that take place worldwide;

Example: Given that “users who are interested in Automotives tend to spend 60% of their internet access time on automotives websites, 20% on sports websites, 15% on news websites, and only 5% on entertainment websites”, a company promoting its latest car models may consider distributing the campaign budget based on the above analysis [as opposed to emotional/hearsay based decisions) , thereby providing for the placement of their advertisement budget in a highly cost effective fashion.

Interest-Based-Targeting

We Don’t Follow, We Create

Advertiser/Agency:A person, organization or company that places advertisements over the internet in order to target customers for products, services and information.

Publisher: An individual or entity who owns/manages a website which includes area(s) “Zone(s)” in which advertisements may be displayed.

Service Provider:An individual or entity which has access to a network of publishers “Ad Network”, and has the capability to manage and execute Online Advertising campaigns using specialized software applications.

Creative:The digital artwork [i.e. text, video clip, audio stream, image, flash banner, etc.] designed/used by the Advertiser to promote the product or service.

Elements of Online Advertising Business

We Don’t Follow, We Create

Online Ad Campaign Execution Process

Advertiser/Agency

Service Provider

11Setup Campaign[Creative & Media plan]

Publisher (2)

Publisher(n)

Internet User22Access the internet

Process Request

44

Publisher (1)

Request ad

33

Deliver ad55

We Don’t Follow, We Create

Internet Usage in Perspective

Population (2009 Est.) : 202,687,005Internet Users : 47,964,146% Population : 23.7 %User Growth (2000-2009) : 1,360.2 %

Population (2009 Est.) : 202,687,005Internet Users : 47,964,146% Population : 23.7 %User Growth (2000-2009) : 1,360.2 %

Middle East

Population (2009 Est.) : 6,565,118,203Internet Users : 1,620,906,262% Population : 24.7 %User Growth (2000-2009) : 353.1 %

Population (2009 Est.) : 6,565,118,203Internet Users : 1,620,906,262% Population : 24.7 %User Growth (2000-2009) : 353.1 %

Rest of the World

Source : www.internetworldstats.com

Population (2009 Est.) : 83,082,869Internet Users : 14,290,253% Population : 17.2%User Growth (2000-2009) : 1,000 %

Population (2009 Est.) : 83,082,869Internet Users : 14,290,253% Population : 17.2%User Growth (2000-2009) : 1,000 %

Egypt

We Don’t Follow, We Create

Madar ResearchArab Online Ad Spending To Grow To $142 Million By 2011.

Karim Beshara, CEO LINKdotNET Marketers have realized the added advantages that online advertising has over traditional media.

Google EgyptAbout 75% of total advertising budget will go online by 2020.

What the BIG Industry Players Say

We Don’t Follow, We Create

Reach to more than 14,000,000 Bloggers interests, sentiments and demographics on different topics;

Reach to more than 10,000,000 unique Monthly users in the Middle East regions;

Response rate of the ads placed by iMediaStreams are higher 3 times than the industry average due to our targeting technology.

Three published patents with proven higher results than industry average in online marketing effectiveness;

Secured Google as a direct advertiser, where Google is promoting iMediaStreams network to its agencies in the Middle East region via Newsletters and within the Google Adword sales team.

Facts about iMediaStreams

We Don’t Follow, We Create

iMediaStreams is the only Middle Eastern ad network that integrates the most prominent local and international websites under one roof with a single targeting and reporting system, which lowers the time to reach to your Middle Eastern target audiences in an optimized fashion.

iMediaStreams technology has been featured on ART TV, Nile TV, Egyptian Satellite Channel, Almasry-Alyoum Newspaper, AlAhram Newspaper and Egypt Daily News.

Facts about iMediaStreams

We Don’t Follow, We Create

For more information, please contact us:

AMIRAL Management Corporation[AMC]29 Farid Street Heliopolis - Cairo – EgyptPhone : 002 – 24149944Email: emarketing@amc.amiral.com

iMediaStreams, LLC211 Warrent Street,Innovation Zone Newark, NJ 07103Phone:+1 973 565 915110E-mail: info-mena@imediastreams.com