online giving r curtis

Online GivingTools and tactics to improve your online fundraising

Rebecca Curtis-Moss

@rebecca_curtis | #begoodbesocial

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App: Quick


Website: Canva

User generated content


• Post regular updates • Make sure your online giving page is

personalised • Add value with photos and videos • ‘Pin’ your online giving page to the top of

your Facebook profile• Ask for donations at the right time

Top tips for your fundraisers:


‘Twitter isn’t the point.

Relationships are the point’

Marc A Pitman


Social Media Rule of Thirds• ⅓ of your social content promotes your

organisation and generates sign up’s/ donations.

• ⅓ shares ideas and stories from thought leaders and likeminded charities.

• ⅓ is based on personal interactions with your supporters, building the unique ‘voice’ of your charity.


Top tips:

1. Test your titles 2. Personalise every email3. Use minimal words for

maximum impact4. Make it media-rich and

mobile responsive


Want to know more?• Facebook groups: ‘Third Sector PR & Comms Network’;

‘Fundraising Chat’; ‘Facebook & Instagram for Social Good’

• Twitter: @JGCauses; @howardlake; @ThirdSectorLab; @zoeamar

• Blogs: Hootsuite (plus free webinars); Just Giving; Fundraising UK

• Email: Fundraising UK; Institute of Fundraising Scotland• Digital Meet Up, Edinburgh: Twitter @EdDigiMeetup• Apps: Over, PhotoFunia, PhotoCollage, Vine, Viva Video• Websites: Canva, Vengage & Piktochart (graphics and

infographics)


Thanks for listening!

Email: [email protected]: @rebecca_curtisLinkedIn: Rebecca Curtis-Moss

Thanks to Ross McCulloch (Third Sector Lab); Howard Lake (Fundraising UK); Catherine Miles (Anthony Nolan Foundation); Adrian Salmon (Grenzglier); Kirsty Marrins (Freelance); Dawn Newton (Freelance) and Sonia Mullineux (University of Edinburgh)


online giving r curtis

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