online giving matters
TRANSCRIPT
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ONLINE GIVING MATTERS
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WHO WE ARE
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Creative and technology solely for nonprofit organizations.
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OUR SERVICES
STRATEGY
WEB DEVELOPMENT
GRAPHIC DESIGN
CRM STRATEGY & INTEGRATION
COPYWRITING
TRANSLATION
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WHY ONLINE GIVING MATTERS
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ONLINE GIVING ROSE 13% IN 2013
But nonprofits that gave donors the best online-giving experiences raised 25 percent more than other
organizations.
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MOBILE COUNTS FOR HALF OF ALL
WEBSITE VISITS
For some nonprofits
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NONPROFITS COMMUNICATE FOR THREE MAIN REASONS
PROGRAMS FUNDRAISING
ADVOCACY
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online in print on air in person mobile
visual
identity
messaging
platform
vision
mission
values
objectives
audiences
positioning
personality
ORGANIZATIONAL LEVEL
IDENTITY LEVEL
EXPERIENTIAL LEVEL
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INFRASTRUCTURE
INNOVATION
INTEGRATION
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30% OF ALL ONLINE GIVING
OCCURS IN DECEMBER
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SO WHAT SHOULD YOU DO THE
OTHER 11 MONTHS OF THE YEAR?
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ONLINE PRESENCE
1. BUILD
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SYSTEMS & PROCESSES
2. IMPROVE
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LIKELY DONORS
3. ENGAGE
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LIKELY DONORS
3. ENGAGE
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THANK YOUcarla @ highwaytwenty.com
602-810-0434