online focus groups presentation mesi 2012
DESCRIPTION
Powerpoint used during the 2012 - Minnesota Evaluation Society Institute (MESI). For more information about the project and useful handouts visit http://z.umn.edu/onlinefocusgroupsTRANSCRIPT
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UMN Research Group:
with Mary Anne Casey, Sally Dinsmore, David Ernst, Jim Hatten, Richard Krueger, Michael Lee, Caryn Lindsay, Alison Link, Nance Longley, Mary Katherine O'Brien, Patrick O'Leary, Alfonso Sintjago
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Why/how is this a focus group?
○ A small, homogenous group of information-rich
participants○ Involved in a focused discussion (in-person,
online, or over the phone)○ In a non-threatening environment○ Guided by a skilled moderator○ Using systematic and verifiable analysis
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The Technology "Time-Space Continuum"
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a Multi-Purpose Asynchronous Environment
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Overview
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Key Logistics
● Test it! Before Going Live
● Every Discussion May Take A Day or More
● 2 to 3 Moderators Are Needed
● Basic Tech Support Is Recommended
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Key Features
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Affordability
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Works Well with A Poor Internet Connection
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Threaded Discussion Board
Feature Must be Activated Its Benefit!
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Chat Feature (Present in Every Page)
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Relevance of Visual Appeal
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Collecting Data
Flickr Image - CC BY-SA 2.0 – by letmehearyousaydeskomdeskom
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Important Steps for Moderators
1. Require participants to create an account.
2. Give clear instructions on how to navigate the site.
3. Answer questions via internal messaging or email.
4. Monitor participants' answers, and encourage them to respond to each other’s comments.
5. Summarize responses with a post at the end of each day through a short list of bullet points.
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We Hope You Enjoy Using Ning!
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Ning Demonstration
● Log into focusgroupmesi.ning.com● 15 groups - Username and Password provided● Visit discussion forum and answer...● What is one of your favorite online shopping
sites?● We will encourage you to use the chat room
for side conversations.● Any Questions?
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Adobe Connecta Multi-Purpose Synchronous Environment
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Overview
● Synchronous (Real-time)● Feature-rich, multimedia options● Already popular with organizations for
trainings, webinars, etc.
Website: http://www.adobe.com/products/adobeconnect.html
Price: $55 / month / hostRecommended: 2 hostsFree for UMN employees (http://umconnect.umn.edu)
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Welcome Room
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Text Chat Room
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Voice Chat & Whiteboard Room
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Voice & Video Chat Room
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Cooldown Room
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Adobe Connect Demonstration
http://umconnect.umn.edu/mesidemo2012
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Take-Aways for Synchronous Groups
● Have 2-3 moderators○ Talk-moderator
○ Tech-moderator
● Hardware: ○ headphones (mandatory)
○ plugged into ethernet (if possible)
● Teach the tech - before and during● Build in redundancy● Anticipate glitches and model patience for your
participants (i.e. Stay cool!)
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Lessons Learned
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Lessons Learned
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Environment
● Make it welcoming○ friendly feeling○ welcome video
● Personalize it○ profile pictures, avatars○ let people display their "personhood"
● Pay attention to layout and design○ simple! simple! simple!
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Participants
● Keep the group small (4-5)
● Know your audience○ Busy lives○ Technology skills○ Technology availability
● Consider how you recruit○ Furnish the right incentives (to keep them coming
back!)
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Technology
● Keep the tools simple
● Stay behind the curve
● Keep the technology support "quiet"○ Be unobtrusive
(don't interrupt the conversation)○ Be proactive
(teach the technology, practice session, have a back-up plan)
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Moderator
● Establish rules of engagement
● Be socially present
● Have multiple moderators
● Be prepared to manage interactions