online dvd rental market analysis
DESCRIPTION
A high level analysis of Indian Online DVD Rental marketTRANSCRIPT
Online DVD Rental Market
The Indian Storywww.e-indiatimes.blogspot.com
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DVD Rental Market evolution 1980’s
Era of proliferation of video rental parlors renting movies in VHS format along with VCRs
1990’s Introduction of movies in VCD format making way for
creation of market for VCD players Adoption of VCD’s primarily by PC users
2000 and after Creation of a huge market for VCD/DVD players in
Indian consumer market Availability of movies in different genres and
languages in DVD and VCD formats killing VHS Growth in Internet subscribers resulting in a market
opportunity for online DVD rental business Launch of several online DVD rental companies post
2005
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Market Size and Opportunity Market size estimated to be around
INR 2000 Crores by 2010 (Approx $475 million)
3% of households in 2006 in India had DVD players
Expected growth in DVD players by 2011 is around 25%
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Local Rental Retail Video Libraries
Online DVD Rental sites
Online DVD Rental sites with retail presence
Video Kiosks
Online movie streaming services
Types of Service Providers
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Online Rental Business Model Subscription based revenue generation
Monthly, Quarterly, Half-yearly and Annual rental plans
Brick and Mortar model Online storefront supported by retail
outlets Advertising Franchisee Online movie sales
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Examples of Fulfillment Process
Online Order fulfillment process
Kiosk based Order fulfillment process
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Key Market Players
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Disclaimer
The author has made every reasonable effort to ensure that all information in this report is correct based on secondary market research conducted over internet and by visiting various DVD rental web sites. He assumes no responsibility for any inadvertent errors.