7/25/2019 Online Customer Model

1/1

15-22years

23-34years

35-55years

>55 years

T

ier1

TierII-

IV

Rural

ActiveAspirers

Data Discoverers

Professional Pros

Novel

Netor!ers

"ocial "#oppers

$ntertain%ent $nt#usiasts &ate&earners

'e#avioural (#aracteristics )i*erentiate) +y &ocation, Inco%e,

en)er an) A.e

Active Aspirers/40 o+ile&o "pen)in.Risin. Inco%e &eve

"ocial "#oppersi.# Inco%e(o%forta+le it# t

se social for%s anVi)eo Au)io an) $n

$ntertain%ent $nt#i))le inco%eo+ile serseavy Internet se"ee! entertain%en

Novel Netor!ers

Do%inate) +y fe%a$%er.in. %i))le ini.# level of Di.ita

&ate &earnersData )iscovery for

Professional Prosost "op#isticate)se Internet to %a

o)erate "pen)in.