armalot The Right to Sell Arms

Online Capabilities and Technology Summary

Digital Marketing Practices and Solutions for the Firearms Industry

• Online firearms advertising is heavily restricted, banned on most exchanges.

• Facebook, Google, Yahoo, and virtually every other digital media company has banned or severely restricted firearms advertising.

• All a result from media executives bending to political pressures…not to laws!

• They do not want your business…but we do.

The Industry problem we face every day…

Our Solution….The Armalot Firearms Network.

Target your gun enthusiasts. How Do We Actually Do This?

With a Private Marketplace

• Independent ad-serving platform (we go around big media like Google and facebook)

• Direct publisher relationships

• Over 535 sites and growing

• Controlled content environment

• Premium targeted inventory

• Creative self-approval process

• No creative/message restrictions

• Full publisher transparency

• Retargeting in/out of PMP

• Simple pricing, no hidden costs

Your display ads go…where your best customers go. 4x4OffRoads.com elk-hunting-tips.net huntingblades.com outdoorlife.com

50campfires.com fflunleashed.com huntingclub.com petersenshunting.com

arkansashunting.net fieldandstream.com huntingne.com pursuetheoutdoors.com

ATVquadswap.com firearmsnews.com huntingnet.com race-dezert.com

bassfan.com firearmstalk.com huntingny.com reelreports.com

biggamehoundsmen.com floridasportsman.com huntingpropertysearch.com rifleshootermag.com

biggamehunt.net flyfisherman.com imfdb.org shootingtimes.com

bornbucks.com gameandfishmag.com in-fisherman.com shotgunworld.com

bowhunter.com glocktalk.com jesseshunting.com sledswap.com

bowhunting.net grandviewoutdoors.com lakestatefishing.com snowmobilefanatics.com

bowhuntingmag.com gunandgame.com leasehunter.com sportsafield.com/

bowhuntingohio.com gunauction.com longrangehunting.com sportsmenvote.com

callingducks.com gunbroker.com monstermuleys.com theboxotruth.com

catfish1.com gundogmag.com muleymadness.com thesportsmanchannel.com

coverhunt.com gunnuts.net myhuntingforum.com thetruthaboutguns.com

coyotehuntinginfo.com gunsandammo.com nexthunt.com USACarry.com

cthuntingnshooting.com gunup.uberflip.com northamericanwhitetail.com wildfowlmag.com

cyberangler.com handgunsmag.com ohiogamefishing.com WildTexas.com

deerhuntersclub.com hunt101.com outdoorchannel.com WisconsinOutdoor.com

duckhuntingchat.com huntdrop.com outdoorhub.com worldfishingnetwork.com

Partial Site List Sample

No Creative Restrictions on the Armalot Network

Additional Digital Strategies and Technologies

Core Firearms Advertising Products

• Armalot Retargeting • Armalot Targeted Network • Contextual / Keyword ** • Custom Behavioral Targeting

Video Advertising Products • Pre-Roll** • OTT (Over-the-top)** • Outstream Video** • Native Video**

Social Advertising • Facebook** • Instagram**

**indicates possible limitations of pure-play firearms advertising and creative deployment. Consult your Armalot representative

Mobile Only • Retargeting – Site & Device Level** • Look-a-Like Targeting** • In-App Audience Targeted Networks** • Custom Geo Polygons • Custom Device ID Capture • Location Visit Optimization** • Mobile Custom Landing Pages**

IP Targeting • House To House Addressable** • Cluster IP Targeting**

Native • True Native – Article & Video** • Outstream Video**

Comprehensive services, affordable, easy to use.

Geo-Targeting • National • State • Region • DMA • County • City Level • Zip Code (limitations)

• Location**

Channel Targeting* • Shooting Sports • Hunting • Power Sports • Fishing • Boating • Agriculture • Action / Adventure • 200 Targeted Networks

Customized Proposal Development We can develop a customized proposal based on your specific requirements and desired budget. It includes:

• Website retargeting assessment • Itemized campaign strategies • Impression deliveries by strategy • Itemized media costs • Conversion strategy review • Completed within 48 hours

*Channel targeting may require multiple market, or statewide targeting for impression distribution. Consult your representative. **Indicated mobile location based targeting technology only.

Detailed Reporting you can use.

• Comprehensive monthly reporting • Bi-monthly status report • Retargeting Impression delivery • Outreach impression delivery • Click thru performance rates • Creative performance review • Publisher site reporting

Want to exercise your local right to sell arms?

Contact us and we will help…

Steven Bogue Mark Landon John Bogue 401-484-2400 310-517-1818 401-484-2402 sbogue@armalot.com mlandon@armalot.com sbogue@armalot.com