online bingo market trends revealed
DESCRIPTION
This conference session, presented by Bingoport’s Co-Founder, Scott Logan, will provide an up to date snapshot of the state of the UK’s online bingo industry and valuable market trend information, clearly defining what players now look for in an online bingo operator and more importantly, what keeps them coming back. The presentation will cover the following:• An overview of the current player activity and bingo wagering levels in the UK• Current market share information• What motivates players to join a bingo site• What deters players from joining a bingo site• Challenges and opportunities in the online bingo industry todayTRANSCRIPT
London Affiliate ConferenceExclusive Presentation
Online Bingo Market Trends Revealed
January 2012
UK Bingo Market Snapshot
Estimated Cash Games Played, October - December 2011
Estimated Unique Players, October - December 2011
Estimated Bingo Wagering, October - December 2011
6,200,100
UK Bingo Market Snapshot
Estimated Cash Games Played, October - December 2011
Estimated Unique Players, October - December 2011
Estimated Bingo Wagering, October - December 2011
463,982
6,200,100
UK Bingo Market Snapshot
Estimated Cash Games Played, October - December 2011
Estimated Unique Players, October - December 2011
Estimated Bingo Wagering, October - December 2011
£243,243,978
463,982
6,200,100
UK Bingo Market Snapshot
Estimated Cash Games Played, October - December 2011
Estimated Unique Players, October - December 2011
Estimated Bingo Wagering, October - December 2011
Market Share of Bingo Players
Top 5 Reasons for Choosing a Bingo Site
Our survey respondents were asked what was the single most important factor influencing their decision
to join a bingo site.
Here are the top 5 responses
Top 5 Reasons for Choosing a Bingo Site
5. Television Advertising
Top 5 Reasons for Choosing a Bingo Site
5. Television Advertising
4. Bingo Software
Top 5 Reasons for Choosing a Bingo Site
5. Television Advertising
4. Bingo Software
3. Referral from Friends/Family
Top 5 Reasons for Choosing a Bingo Site
5. Television Advertising
4. Bingo Software
3. Referral from Friends/Family
2. Website Recommendation
Top 5 Reasons for Choosing a Bingo Site
5. Television Advertising
4. Bingo Software
3. Referral from Friends/Family
2. Website Recommendation
1. Signup Bonus
Top 5 Reasons for Choosing a Bingo Site
Top 5 Reasons for Leaving aBingo Site
Our survey respondents were asked to select from a list of common complaints, the most important factors
influencing their decision to leave a bingo site.
Here are the top 5 responses
Top 5 Reasons for Leaving aBingo Site
5. Unimpressive Chat Hosts
Top 5 Reasons for Leaving aBingo Site
5. Unimpressive Chat Hosts
4. Too Many Players in Rooms
Top 5 Reasons for Leaving aBingo Site
5. Unimpressive Chat Hosts
4. Too Many Players in Rooms
3. Unwelcoming Roomies
Top 5 Reasons for Leaving aBingo Site
5. Unimpressive Chat Hosts
4. Too Many Players in Rooms
3. Unwelcoming Roomies
2. Difficult Withdrawal Process
Top 5 Reasons for Leaving aBingo Site
5. Unimpressive Chat Hosts
4. Too Many Players in Rooms
3. Unwelcoming Roomies
2. Difficult Withdrawal Process
1. Restrictive Wagering Requirements
Top 5 Reasons for Leaving aBingo Site
Player Behaviour
How many bingo sites players have joined
Player Behaviour
How many bingo sites players still play at
Bingo and Mobile Technology
Smartphone usage among bingo players
Bingo and Mobile Technology
Players’ preferred device for playing online bingo
Bingo and Mobile Technology
Challenges
• Absence of keyboard limits ability to chat in rooms
• Smaller screen size limits display of bingo tickets
• 3G and wireless connectivity issues
• iPhone and iPads currently don’t support Flash
Bingo and Mobile Technology
Opportunities
• Potential to pre-purchase tickets via a mobile app
• Use of mobile apps as lead generation tools
• Minimal competition in the market currently
Bingoport.co.uk Players’ Choice Awards
Best Online Bingo Promotion
Bingoport.co.uk Players’ Choice Awards
Best Online Bingo Promotion
William Hill Bingo - Win a Car a Day
Bingoport.co.uk Players’ Choice Awards
Best Bingo TV Advertisement
Bingoport.co.uk Players’ Choice Awards
Best Bingo TV Advertisement
Tombola – We are Tombola
Bingoport.co.uk Players’ Choice Awards
Best Bingo Chat Host Team
Bingoport.co.uk Players’ Choice Awards
Best Bingo Chat Host Team
Foxy Bingo
Bingoport.co.uk Players’ Choice Awards
Best New Online Bingo Site
Bingoport.co.uk Players’ Choice Awards
Best New Online Bingo Site
Wonder Bingo
Bingoport.co.uk Players’ Choice Awards
Best Overall Online Bingo Operator
Bingoport.co.uk Players’ Choice Awards
Best Overall Online Bingo Operator
Tombola
Bingoport.co.uk Players’ Choice Awards
Thankyou for your attendance
Questions??
twitter @ScottLogo
If you have any further questions, please feel free to contact me directly.