online and offline shopping
TRANSCRIPT
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MemberPayal
Online Shopping & Offline Shopping
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ContentIntroductionOnline ShoppingOnline Shopping ModelOffline ShoppingOffline Shopping ModelWhich is Doing Better?Risk & disadvantages of online shoppingConsumer BenefitsFirm BenefitsOnline shopping v/s Traditional Shopping
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IntroductionWhy we choose traditional shopping rather than online shopping”? ..Why youth mainly focus on Online shopping?..
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What is Online Shopping?
Online shopping is the process whereby consumers directly buy goods or services from a seller in real time, without an intermediary service , over the internet .
Online sites made shopping one of the easiest tasks possible.
For Eg; ebay.com, flipkart.com.
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How Online Model Works?
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What is Offline Shopping?Retail involves sales of goods from single
point (malls, markets, department stores) directly to the consumer in small quantities for his end use.
People purchase product for fulfill their needs and satisfy their wants in stores.
For Eg; Reliance mart, big bazaar.
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How Offline Model Works?
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Which is Doing Better?The online shopping industry has
absolutely exploded, to the point that there are now many people who will only buy new products online.
ConvenienceSelectionImmediateQualitySaving MoneyDiscounts and offers
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How did Online Shopping come about?Online shopping emerged with the
development of the internet.Entrepreneurs saw the potential in online
shopping and sprung at the chance to make virtual storefronts, so that consumers could shop without leaving their homes.
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Risks & Disadvantages of Online Shopping
Fraud- Do you know the Company?Security- Is your credit card safe?Privacy- Is your information being sold?Shipping- Are you getting the correct
product at the requested time?Difficulty- Do you know how to shop
online?
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Consumer Benefits Convenience
-Geographic-Store hours-Ease of transaction-Quick and efficient shopping process
Information-Quick location of items-Easy price/attribute comparisons
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Firm Benefits of Online Reduced overheadThe ability to tell people about your
businessBeing open for business 24*7Expanded geographical reach
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Online Shopping VS. Traditional Shopping
Differences-Cannot try or test product before purchase.-Minimum human interaction if any.-Shop anytime online.
-Operating Hours 24*7
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Benefits of Offline ShoppingVariety of products Easy to return the product One place shopping Price benefits Product Physical Touch
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Online Shopping VS. Traditional Shopping
Similarities-Advertisement.-Security.-Convenience.
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Online Shopping VS. Traditional Shopping
Online ShopperI want o buy a dress let’s checkout online Easy to find best online storesSearching online stylesI got a best coupon to shopWow, Good discountHooray !! I got it
Traditional Shopper I want to buy handbag lets go out find best store Time to find best store Oh I stucked in traffic I found a shop at least Salesman says no discount No home delivery.
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Thank You