streaming analytics online & offline
DESCRIPTION
David Rocamora of Control Group shares how companies can vastly improve the customer experience by analyzing and responding to digital and physical data in real-time.TRANSCRIPT
Control Group June 25, 2014
Streaming AnalyticsControl Group
Control GroupCustomer Experience Innovation firm.
Founded in 2001Based in New York, NYAWS Premier Consulting Partner
Driving value from sensor data
Transit● Responsive service● Contextual communication● Help plan capital investments
Workplace● Responsive conference rooms● Space personalization● Space optimization
Retail● Focused demographics and
engagement ● Right product - right place - right
time ● New product introduction -
education & targeting● Assortments & Trends
Retail Scenario
● Multiple locations
● Physical and digital footprints
● Low cost
● Limited footprint
● Real time in-store decisions
Control Group March 10, 2014
demo - kav.controlgrouplab.com
