ongline - marketing profile
TRANSCRIPT
Advertising Partners : Managed by :
Switching On Po ssibil it ies
o n G l i n e
O N G L I N E M A R K E T I N G
( S A 0 3 5 9 7 9 0 - M )
About Us
ONGLINE provides online advertising & digital
marketing services with strategies focused on
increasing reach & visibility.
The logo is a combination of;
i) Binary Code : “0” & “1” / Digital
ii) Founder’s last name : “ONG”
iii) Industry involved : “Online”
In a glance - The Internet
Source : US Census Bureau
Businesses should consider online and search / mobile-marketing as a
viable mean to make their brand, product and services known.
ONGLINE Expertise
Digital / Brand
Management *
Social Media /
Content Marketing * Search
Marketing *
• Brand Analysis
• Value Proposition
• Strategy & Planning
• Content Management
• Websites Handling
Search Engine
• Marketing (SEM)
• Optimisation (SEO)
*Advertisement budget not included etc..
Digital / Brand Management
• Brand Analysis
• Value Proposition
• Strategy & Planning
• Content Management
• Websites Handling
1. Vision & Mission
2. Direction / Core Values
3. Business Model / S.W.O.T
4. Market Target / Segmentation
5. Brand Positioning / USP
6. Products, Price, Place,
Promotion, People (5P)
7. Customer, Cost, Convenience,
Communication, Care (5C)
8. Value Proposition
Strategy & Planning
• Content Creation / Responses
• Websites linkages
*Advertisement budget not included
Site traffic is gradual and best acquired with
awareness via various medium / platforms.
*Advertisement budget not included
Source : Digital Management - Strategy and Management Consultancy Opportunity
Branding in Digital Age
Generating Awareness
*Advertisement budget not included
Linking brand name with core products for simple
association with target audiences.
Click to watch : BAAGUS
Creating Engagement
*Advertisement budget not included
Presenting core usage and features to generate interest.
Click to watch : FLEXIROAM
Social Media / Content Marketing
1. Social Media Accounts Management
2. Social Media Content Management
3. Visual Representation / Ideas
4. Conversation Monitoring
5. Social Media Consumer Insights
6. Social Media Campaign / Execution
7. Fans / Followers Interaction & Acquisition
*Advertisement budget not included
Results may vary but can be skewed towards brand’s favor
through various campaigns.
etc..
*Advertisement budget not included
Generating Leads
• Domain Ads | Newsfeed Ad | Multi Products Traffic/Leads
*Advertisement budget not included
Harnessing Loyalty
• Page Like | Photo | Video | Text Likes / Engagement
Search Engine
• Marketing (SEM)
• Optimisation (SEO)
Search Marketing
• Search Engine Marketing (SEM);
positioning keywords to achieve maximum
visibility via referrals from search results.
• Search Engine Optimisation (SEO); a
process to obtain best page ranking for
search results.
*Advertisement budget not included
May involve various forms of, but not limited to advertisement /
campaign through PPC and GDN.
Summary : Proposition
1. Salary / Month
2. EPF / SOCSO / Leave / Bonus
3. Working Days
4. Staff Turnover
5. Digital Marketing Familiarity
6. Content Creation / Management
Yes
Max 250
Yes
Maybe
Maybe
Customised
proposal (nett)
No
365; 24/7
Contract
Yes
Yes
Market Rate
• Brand Strategy
• Social Media
• Search, etc
• RM6,500
• RM5,500
• RM6,000 ++