one wall makeover - canada. about us marsellus carvalho janice noronha rohan ahalpara niraj agarwal...
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ONE WALL MAKEOVER - CANADA
About Us
Marsellus CarvalhoJanice NoronhaRohan AhalparaNiraj AgarwalKunal Verma
®
Asian Paints – Royale Play
India’s Largest and Asia’s 3rd Largest Paint Company with a turnover of Rs 96.37 Billion.
Present in : South East Asia, South Pacific, South Asia and Caribbean Region
Royale Play a collection of ready to use special effect interior wall paints.
Inclusive of tools and comprehensive step by step tutorial guide.
Low Maintenance and High Value.
Asian Paints – Royale Play
Royale Play - Business Problem
To Determine the potential success of Asian Paints Royale - Do it
yourself textured paints within the Paint Industry in Canada
Research Problem
http://smallbusiness.chron.com/examples-marketing-research-problems-23051.html
Royale Play - Objectives
To study the preferences of the public towards textured paints over
traditional paints, wallpapers and deferrals.
Determine if the potential consumers are willing to buy the product
based on its price & concept. ($ 23 per liter)
To measure the level of interest towards the product in Canada.
Our Target Audience
Age: 25 – 45
House Hold Income: $25,000 Per Annum and higher.
Self Employed & Employed
Home Owners
Research Findings
Rented Owned
3763
Accomodation
$10,000 - $15,000
$15,000 – $25,000
$25,000 – $35,000
$35,000 – Above
20 2330 27
Household Income
Student
Self E
mplo
yed
Emplo
yed
Hom
e maker
15 17
53
15
Profession
Research Findings
I usual ly Seek Professiona l Help
I pa int myself
37
63
How do you paint
0 - 3 Years 3 – 6 Years 6 – 9 Years 9 Years – Above
20
51
28 1
Renovate
Wallpapers Decals Pa int
10 8
82
Preference
Research Findings
Excel lent Good Average Poor
73
252 0
Rate - Royale Play
yes No
80
20
Would you buy Royale Play?
Yes No May be
754
21
Would you recommend us to your friends and fam-
ily?
Research Findings
Yes No
397
Have you heard of Textured Paints?
Benjamin Moore
Dulux Beher Others
17
105
68
Which paint do you use?
Reta i l Onl ine Company outlet
84
214
Where do you buy your paints from?
Key Metrics
Question Criteria Benchmark
Response
Household Income Above $25,000 30 30
Whether people paint themselves Self Painting 50 63
Whether people would purchase the product Yes 60 80
How the locals would rate the product Excellent 50 73
Would the public recommend the concept Yes 60 75
Recommendation
Since 43% usually seek professional help to paint their houses – We recommend that Asian Paints to introduce optional professional service.
As only 3% of the population are aware of the textured paint concept – We recommend aggressive promotion and advertising.
With regards to the distribution channel we suggest sales to retail outlets.
We suggest to distribute the products through retail outlest as 84% of the respondents purch
Conclusion
There's a strong interest of Asian Paints Royale Play among the respondents with a 78% who rated the product excellent and 80% claimed that they would buy the product which states that the product is likely to be well accepted in Canada.