one vietnam presentation to agent orange team 3.15
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How to bring agent orange into mainstream using OneVietnam NetworkTRANSCRIPT
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A Platform for Philanthropy 2.0
1OneVietnam Network
OneVietnam NetworkOneVietnam Network
March 15, 2010
Presenters: James Bao
Uyen Nguyen
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Our MissionOur Mission
We connect & organize the people and groups that seek to make Vietnam a better place to learn, work, and live.
2OneVietnam Network
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OneVietnam NetworkOneVietnam Network
A global online network that brings 3 million expats to one place and create a
community of giving.3OneVietnam Network
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OneVietnam Network 4
Bringing Agent Orange into the Bringing Agent Orange into the MainstreamMainstream
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What is mainstream?What is mainstream?
5OneVietnam Network5OneVietnam Network
The key to taking a topic “mainstream” is to reach as many people as possible and make it part of the daily conversation.
“That of which is popularized, normalized, and widespread”
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Word of Mouth TodayWord of Mouth Today
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Social media has made word of mouth marketing faster and bigger.
World of MouthWord of Mouth
Social MediaSocial Media
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““Everything is SocialEverything is Social””
7OneVietnam Network7OneVietnam Network
The way we “get news” and share information is shifting quickly away from traditional to new media and our generation is leading the way.
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The Facts The Facts
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Vietnamese AmericansVietnamese Americans
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Young Vietnamese Americans are leading the new social media revolution.
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Going Mainstream with Social MediaGoing Mainstream with Social Media
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1,000 Super Fans
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OneVietnam Network 11
How to use OneVietnam as the How to use OneVietnam as the social engine for the Agent social engine for the Agent Orange Initiative.Orange Initiative.
OneVietnam Network
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OneVietnam Network 12
BackgroundBackgroundI. Create Your Social HubI. Create Your Social Hub
A single social media space for your organization and fans
Simplify the social media experience
1.All your social media accounts on one page2.Publish from a single platform
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BackgroundBackgroundII. Build Your Fan BaseII. Build Your Fan Base
Capture fans from every event you hold, online or offline.
Capture your fans, online and offline
1.Electronic registration at eventsFollow up with all attendees in one emailBe in constant contact
2.Drive traffic from online marketing to a single social hub
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BackgroundBackgroundIII. Turn fans to championsIII. Turn fans to champions
Mike Arauz, 2009
Nurture your fans through interactions
1.Upload wonderful contentPhotos, videos, blogs, links
2.Start a conversation3.Let your fans contribute by generating their own content
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BackgroundBackgroundIII. Turn fans to championsIII. Turn fans to champions
Mike Arauz, 2009
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Sample Social Map: Facebook
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BackgroundBackgroundIV. ThatIV. That’’s it!s it!
The The magicmagic happens in the happens in the backgroundbackground
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OneVietnam Network 18
BackgroundBackground““Our Fan is your FanOur Fan is your Fan””
Every member of the group benefit from the success of a single group.
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OneVietnam Network 19
BackgroundBackgroundIntelligent MatchingIntelligent Matching
The system intelligently recommends people to groups they may have a vested interest in, even ifthey’ve never explicitly indicated so.
An ExampleAn Example
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OneVietnam Network 20
BackgroundBackgroundBeyond Agent OrangeBeyond Agent Orange
We are building a platform that connects 3 million Vietnamese expats to each other, and more importantly, to organizations in their community.
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BackgroundBackgroundBeyond Agent OrangeBeyond Agent Orange
GENERATION
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OneVietnam Network 22
OneVietnam Network’s Early Successes
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Vietnam Talking PointsVietnam Talking Points
23OneVietnam Network
Published over 150 original articles
Published over 150 original articles
Over 10 contributing
writers
Over 10 contributing
writers
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““Understanding Agent OrangeUnderstanding Agent Orange””
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No. 1 Google Search ResultNo. 1 Google Search Result
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““Understanding Agent OrangeUnderstanding Agent Orange””
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Development StatusDevelopment Status
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Our TeamOur Team
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Fiscal Sponsors
Legal Support
SupportSupport
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Word from a fanWord from a fan
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Q&A
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