one solution to the development of new standardisation activities · 2013-07-09 · nbop n067 ad...
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NBOP N067 Ad
CEN/CLC NBOP New Business Opportunity Platform
Brussels, 20th April, 2012
One solution to the development of
new standardisation activities
Prassi di Riferimento – UNI/PdR
Ruggero Lensi
External relations, new business and innovation
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External relations, new business and innovation Unit
• to support UNI President in the development of UNI strategic and
political plan
• to establish, develop and maintain relations with:
onational Public Administration (central, regional and local level)
o Industry, sme and professionals
oconsumers and societal stakeholder
• to support the market in the study of new standardisation areas
(identification of market needs, potential interested stakeholders)
• to organize and support the organization of forums, workshops and
events on specific strategic topics, in order to highlight the state of
the art and standardisation potential future developments
• to identify and manage specific projects, developed on the basis of
mutual agreements among stakeholders (pre- and post- standard)
• to manage UNI brand and comunication (web, social network, media)
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1. The activity is managed with the specific aim of developing
external relations in a pro-active and systematic way, directly
approaching the market and new potential stakeholders
2. The systematic approach to new standardisation activities is
carried out on the basis of a methodical “mapping”, for
identifying existing potentials
3. The pro-active approach implies the ability of guiding and
coaching the market in order to identify priorities and needs
on the basis of a dialogue with the stakeholders
4. Pre- and post- standardization phases (development of
topics and application of standards)
Marketing approach
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Standard e State of the Art
User Producer
State of the Art
Consensus
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Innovation
State of Art
= NORMA
Best practice
= PRASSI
Application of Standards Revision of Standards
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A technical specification, guidance or best practice document
developed on the basis of specific market stakeholders
requests.
The aim is to meet rapidly market needs, in fields which are
particularly innovative or not ready enough to develop full
standards.
(Italian national version of a CWA concept)
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STUDY
AGREEMENT
KICK OFF
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DRAFTING
APPROVAL
PUBBLICATION
REVISION
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Thanks, Danke, Merci, Gracias, Grazie
Ruggero Lensi Direttore Relazioni esterne,
sviluppo e innovazione
E-mail: [email protected]
Tel: +39 02 70024441