NBOP N067 Ad

CEN/CLC NBOP New Business Opportunity Platform

Brussels, 20th April, 2012

One solution to the development of

new standardisation activities

Prassi di Riferimento – UNI/PdR

Ruggero Lensi

External relations, new business and innovation

External relations, new business and innovation Unit

• to support UNI President in the development of UNI strategic and

political plan

• to establish, develop and maintain relations with:

onational Public Administration (central, regional and local level)

o Industry, sme and professionals

oconsumers and societal stakeholder

• to support the market in the study of new standardisation areas

(identification of market needs, potential interested stakeholders)

• to organize and support the organization of forums, workshops and

events on specific strategic topics, in order to highlight the state of

the art and standardisation potential future developments

• to identify and manage specific projects, developed on the basis of

mutual agreements among stakeholders (pre- and post- standard)

• to manage UNI brand and comunication (web, social network, media)

1. The activity is managed with the specific aim of developing

external relations in a pro-active and systematic way, directly

approaching the market and new potential stakeholders

2. The systematic approach to new standardisation activities is

carried out on the basis of a methodical “mapping”, for

identifying existing potentials

3. The pro-active approach implies the ability of guiding and

coaching the market in order to identify priorities and needs

on the basis of a dialogue with the stakeholders

4. Pre- and post- standardization phases (development of

topics and application of standards)

Marketing approach

Standard e State of the Art

User Producer

State of the Art

Consensus

Innovation

State of Art

= NORMA

Best practice

= PRASSI

Application of Standards Revision of Standards

A technical specification, guidance or best practice document

developed on the basis of specific market stakeholders

requests.

The aim is to meet rapidly market needs, in fields which are

particularly innovative or not ready enough to develop full

standards.

(Italian national version of a CWA concept)

STUDY

AGREEMENT

KICK OFF

DRAFTING

APPROVAL

PUBBLICATION

REVISION

Thanks, Danke, Merci, Gracias, Grazie

Ruggero Lensi Direttore Relazioni esterne,

sviluppo e innovazione

E-mail: r.lensi@uni.com

Tel: +39 02 70024441