ONE PAGE PITCH

BLUE LOBSTERDESIGNED BY: Tomas Bay Blue Lobster We help you create presentations that win business www.bluelobster.co

Print-Write-Pitch

1. Hook

2. Objective

3. Roadmap

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What do you want the client to do next?

Finish the talk with a call to action. Remember to always ask for the order or make another relevant call to action! If you don’t ask, you don’t get.

4. Problem

5. Solution

6. Our Product

7. Summary

8. Why Us?

9. Call to Action

How can you hook the client from the beginning?

A hook can be an interesting fact or statistic, a short story or a question. It has to be relevant and interesting.

What will the client get from listening to you?

How will your talk help them make or save more money, work faster, or kill the competition?

Show the client the ”map” of your presentation. Introduce the 3 pillars: The problem, the solution and the product.

Follow the old formula: “Tell them what you’re going to tell them; tell them; tell them what you told them.”

What’s the the specific problem faced by your client and why? Low sales, low productivity, declining market share or staff leaving? Illustrate the problem with a story, an example and/or data.

What is the solution to the problem you just described. How will it help the client solve the problem?

Support the solution with a story, an example and/or data.

What is your product and how will it help the client? What are the three key benefits.

Include a story about another client you have helped. A story builds credibility and it inspires people to act.

You have described the problem, the solution and the product in detail. Now tell them what you told them, and summarize the three pillars to make sure everybody is on the same page.

How are you different from the competition?

Is it the way you do business (service, speed, quality)? Is it the team (special talent) and/or proprietary technology? Focus on max 3 key differentiators.

One Page Pitch

DESIGNED BY: Tomas Bay Blue Lobster We help you create presentations that win business

PITCHING TO: CREATED BY: DATE:

www.bluelobster.co

ONE PAGE PITCH

BLUE LOBSTERDESIGNED BY: Tomas Bay Blue Lobster We help you create presentations that win business www.bluelobster.co

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BLUE LOBSTERWe help you create presentations that win business.

BLUE LOBSTERDESIGNED BY: Tomas Bay Blue Lobster We help you create presentations that win business www.bluelobster.co