on target marketing solutions - digital marketing agency, mumbai, india

www.ontargetmarketing.in 1

On Target Marketing Solutions - Getting to know us


Introduction- In the business of web marketing for over 9 years.

- Key strength in search engine marketing – experience in both organic search marketing as well as paid search engine advertising.- Experience in running campaigns as low as a few thousand Rupees a

month to over 5 lakhs per month.

- Experienced in working with B2B and B2C clients in diverse sectors: education & training; consumer finance services; travel/ hospitality; process control/ industrial automation; niche B2B media/ portals; e-retailers.

- Have serviced both established brands as well as SMEs and start-ups

- A team of 10 people based out of Navi Mumbai in India.


Our Mission

- To help our customers reach their target audience most cost-effectively using the best web marketing methods

Our Vision- To be the top provider of digital marketing solutions in India


Our Philosophy- We believe in the power of internet marketing to reach large audiences

- As marketers, our success lies in our customers’ success

- We think and act as partners in a transparent and open manner

- Search Engine Marketing - Search Engine Optimization (organic traffic) - Paid Search Engine Advertising with specialization in Google Adwords,

Bing/ Yahoo!

- Social Media Marketing - Organic - Paid advertising

- Content Marketing - Content Creation

- Articles- Web content

- Content Distribution


Digital Marketing – Key Avenues

- E-mail

- Display Advertising: - Through relevant portals/ websites that accept advertising.

- Storefronts/ Marketplaces (where applicable): suitable for specific types of websites only]

- Affiliate Marketing through affiliate networks (often referred to as ‘Performance Marketing’).


Digital Marketing – Key Avenues


Case Studies


Company: Leading security portal

Main geographic marketUK / Europe

Niche B2B Media (Security Industry)

Scope of workSearch engine marketing strategy consultancy

ChallengeIn 2007 October, Source Security wanted to increase their reach and expand their mindshare- all this in an already-highly-competitive industry sector.

StrategyTook a holistic approach-without taking any short cuts, and worked on 4 key pillars (content, technical changes, structural changes and popularity) taking advantage of all offline marketing and PR efforts.

AchievementsContributed to a 400% + increase in search engine traffic to this portal. Generated advertising contracts from new markets and increased renewals of contracts.


Company: Leading online education provider

Main geographic marketIndia

Scope of workPaid search engine advertising campaign management

ChallengeThis client struggled in ‘taking control’ of the PPC campaign and wanted us to bring down Cost Per Lead.

StrategyRestructured the whole campaign using the keywords which got most impressions/ clicks/ conversions, explored targeting options and experimented with landing pages.

AchievementsBrought down the Cost Per Lead by more than 73% Improved lead conversion rate from about 2% to over 10%


Company: Leading online education provider

Main geographic marketIndia

Niche Online English speaking courses

Scope of workSocial media marketing

ChallengeeAge was finding it difficult to increase the “Likes” (ie. fan following) naturally and, the engagement level was also very poor.

StrategyAdded variety/ fun elements and elevated the creative aspects of the posts. Ran contests/ polls and did post promotions on regular intervals. Also, closely monitored what kind posts are bringing fruits and came up with posts on those lines without overdoing.

AchievementsGenerating 250+ new likes monthly, on average.Increased reach, shares, comments, referral traffic to website and leads.


How can ontarget help your company? • Understand needs of your company in greater

detail to come up with a marketing proposal in accordance with our 8M Marketing Matrix

– Mission, Market, Method, Medium, Message, Moment, Money, Metrics

Few of our Clients



Man Behind On Target Marketing

Manoj AravindakshanFounder / Managing Director

Manoj founded On Target, following his passion for the online media and marketing industry. Cumulatively, he has spent almost 18 years in content for online media including a stint as the Online Managing Editor for reputed international publications such as EE Times Asia; web product management and online marketing.

http://www.eetasia.com/


He also serves as a Consulting Director for a couple of interactive agencies & online media ventures in Singapore & the UK.

He is also the Curator of the Search Dynamics – Search Marketing Conference.

Connect with Manoj on:

Man Behind On Target Marketing


https://www.facebook.com/ontargetmarketingsolutions

https://twitter.com/ontargetmktgin

https://www.linkedin.com/company/on-target-marketing-solutions-pvt-ltd

https://plus.google.com/+OntargetmarketingIn

https://in.pinterest.com/ontargetmktgin/

Connect with us


Thank You !Address: Unit No.314, 3rd Floor, Building

No.2(A/3), Millennium Business Park, Sector 1, Mahape, Navi Mumbai - 400710

Tel: 022-64506796, 022-2778099

Email: [email protected]

India Website: www.ontargetmarketing.in

Singapore Website: www.ontarget-media.com