on page optimization 2014 technique - by seo and ppc expert

8/12/2019 On Page Optimization 2014 Technique - By SEO and PPC Expert

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search engine optimization

ppctutorial.wordpress.com

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20 On-Page SEO TipsTechniques

1. Title Tag

2. Description Tag3. Keywords Tag

4. HX (Heading) Tags

5. Images

6. Search Engine Friendly URLs

7. Quality Content Is King

8. Navigation


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9. JavaScript/CSS External

10. Internal linking11. External pages

12. Geo-tagging

13. Authorship Markups

14. Sociability

15. XML Sitemap

16. Robots.txt


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17. Analytics

18. Webmaster Tools

19. Xenu (Broken Links)

20. Hosting

***

Have any more SEO tips for 2014 to share?


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Title Tag

The best and most effective way to use the title tag is to not to

make the title tag longer than 70 characters. The title should be

according to your page; try to use the long phrased keywordwithin the title tag.


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Description Tag

Use this tag smartly. Describe your page content and try to use

your most competitive keywords in the text. Use no more than

160 characters.


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Keywords Tag

We all know that Google stated that this tag does not affect your

rankings but there are many SEOs, who still use this tag for other

search engines. Target your 5 most competitive keywords withinthe tag.


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HX (Heading) Tags

Use HX tags with each of your main article headings / sections.

Use h1 for the main headings and the rest in h2, h3, h4 and so on.

Try use your keywords in the headings and highlight them in theeye of search engines with these HX tags.


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Images

Optimize each image with ALT and Title tags. Image name can

also be optimized; try to use the keywords smartly within the tags

as well.


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Search Engine Friendly URLs

Try not to use signs like &, Spaces, ?, etc. in your URLs

otherwise it can come across as spammy. Ask your developer to

make the URLs look easy to read, short and clean.


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Quality Content Is King

As we all know Content is King in the SEO industry, so we

cantignore this one. Each page should have a minimum of 500

words of great quality content.


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Navigation

Make sure your navigation is crawlable, whether it be text or

image based.


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JavaScript/CSS External

Externalize the JS and CSS codes to make your website pages

load faster. Take this with a grain of salt as its not always the

best choice in any case. Sometimes itsbetter to use progressivelyinline JS and CSS for faster rendering and perceived time.


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Internal linking

Internal linking will help you to engage your customers within

the website. Internal linking will also help you to control the

bounce rate as well.


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External pages

Adding links to external high quality website (not just popular)

resources builds a good relation in the eye of search engines and

this trust will help the websites to get higher positions on searchengines.


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Geo-tagging

Use geo-tagging to let your users and search engines see your

actual business location.


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Authorship Markups

Use authorship to take the ownership of the content you publish

on your website.


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Robots.txt

Updated: The robots.txt is a text file webmasters create to

instruct robots (typically search engine robots) how to crawl and

index pages on their website.


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Analytics

Make sure you have added and setup the analytics code so you

can properly analyze your website.


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Webmaster Tools

Add and verify the ownership of your websites via Google

Webmaster Tools. These webmaster tools will also help to

analyze the on-page validations.


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Xenu (Broken Links)

Xenu is free software to find broken links within your web pages.

Find and fix those broken links as soon as you find them.


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Hosting

A website hosting server should be up and running 24/7, with at

least 99.9% uptime. A website with too much downtime can be

de-indexed from and wont be able to rank higher on searchengines.


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