on demand webinar 3 ways to increase the impact of your research
DESCRIPTION
Join special guest Susan Topel, Director of Strategic Insights at Centene Corporation, as she shares her journey in transforming a Fortune 500 company into a data-driven organization, saving $1 million along the way. . . not to mention her promotion, new window office, and her own parking space. What will the agenda be like? Welcome and Introduction (1 min) Industry trends to keep in mind: mobile influence; data silos (4 min) Susan's journey at Centene Corporation from analyst to influencer (5 min) Discussion: applicable takeaways from Susan's journey (15 min) Evangelize research across your organization Optimize a tight budget and small research staff Deliver insights to executives that accelerate growth Quick demo of features in Research Suite that can help you save time (10 min) Q&A with Susan and Dani (10 min)TRANSCRIPT
12/4/13 1 ©2013 Qualtrics – Company Confidential
Qualtrics Webinar: 3 Ways to Increase the Impact of Your Research 3 December 2013
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Dani Wanderer Head of Marketing
Qualtrics
Susan Topel Dir. of Strategic Insights
Centene Corporation
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• Introduction
• Key Industry Trends
• Susan Topel’s Journey
• Key Tips & Takeaways
• Qualtrics Research Suite Demo
• Q & A
Webinar Roadmap
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Consumer-driven World
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Customer and Market-driven World
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Growing Mobile Usage
Key Industry Trends
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Who is Qualtrics? The Global Leader in Enterprise Survey Technology
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Leader in Enterprise Customers
Leader in Growth and Innovation
Leader in Colleges and Universities
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Qualtrics Research Suite
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Top 10 Ways to Use Research Suite
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1. Voice of the Customer (VoC)
2. Customer Satisfaction
3. Market Research
4. Ad Testing
5. Concept Testing
6. Product Development
7. Website Feedback
8. Brand Tracking Studies
9. Program & Event Administration
10. Employee Feedback
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Leading Enterprises Choose Qualtrics
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Susan Topel Dir. of Strategic Insights
Centene Corporation
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Data-driven Transformation at Centene
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Making order out of chaos
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Data-driven Transformation at Centene
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Objectivity. Validity. Accuracy.
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Evangelizing Research across the Organization
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Optimizing Resources and a Tight Budget
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• Single library for all surveys • Affordable investment • Integrated panel management • Launch surveys in hours, not days • Enterprise-wide platform scalability • Centralized repository for all insights • Automated stakeholder reporting
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Delivering Actionable Insights
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Getting a Seat at the Table
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Bringing insights that others don’t have.
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Key Takeaways
1. Be entrepreneurial -‐ preach the gospel of data
2. Leverage technology to know more and do more
3. Bring to the table insights that no one else has
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Brief Demo: Qualtrics Research Suite Sophisticated Research Made Simple
With Qualtrics you can: 1. Access pre-‐built survey library with 250+
templates 2. Leverage an easy to use, point and click interface
with 100+ quesHon types
3. Apply hundreds of unique features such as advanced logic or mobile device detecHon
4. Share real-‐Hme, customizable, triggered reports
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Qualtrics Research Suite Demo
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Questions?
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Why Customers Use Qualtrics
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Most Powerful Platform
Enterprise-wide Scalability
Best-in-Class Security
Easiest to Use Products
Award-winning Customer Support
The Global Standard in Enterprise Survey Technology