Writing On the Web as an Independent CareerOr, the Preoccupation Better Known as Blogging.

Kiran Jonnalagaddahttp://jace.seacrow.com/

What the Heck is Blogging?

Conversation!

Log of Events on the Web. Web Log. Blog.

Literally: People Writing Their Thoughts to a Website.

Asynchronous Conversation. Recipient May or May Not Read.

But What Does it Mean?

How Many Can You Talk To?

1 One-on-One Conversation

10 Team Meeting, Private List

100 Conference, Public Mailing List

1,000 Magazine Article, Newsletter

10,000 Newspaper, Television

Blog

ging

What Do Blogs Contain?

Inward Looking Outward Looking

Updates on Life Links

Reflections Commentary & Help

And Various Shades of All the Above

{Hobby }

Career

There is No Formula to Make Money Blogging

…But People Are Trying Anyway.

Now the Bad News:

Income Generating Models

Self-Financed Hobby. No Income.

Advertising Supported (Banner or Text Ads).

Sponsors — Ads With Extra Visibility.

Employed to Blog.

Employed to Blog

Secure Income.

Problem: Hard to Establish Credibility.

Not Recommended Since It’s Really Hard.

Advertising and Sponsors

Ads: Automatically Changed; Preferably Text Ads.

Sponsors: Long-Term Advertisers.

Ideally, Advertising Does Not Influence Editorial.

Problem: Ad Revenue May Not Suffice.

Surprise! Self-Financed ≠ No Income

Hobby Blogs Are in Fact the Best Way to Make Money,Though Indirectly.

Career Supported By Blog

Career is Independent of Blog.

Blog Generates Publicity.

Publicity Benefits Career.

Career Affords Blog.

Several Success Stories.

Blog

Career

Mater

ial

Publicity

Some Local ExamplesMinnie Sukhthankar, Artist

Her blog is her showcase. Gets her clients.

Zainab Bawa, Writer

Her blog was her outlet. Now she’s employed to blog.

Rashmi Bansal, Editor and Publisher

Her blog presents the human side to her magazine.

Where Do I Start?Start With a Free Blog Hosting Service:

BlogSpot.com

LiveJournal.com

Xanga.com

Don’t Just Ramble. Participate!

Find Your Voice, and Your Readers Will Find You.