omg! wtf! so, how can museums and library staff use social media to reach new audiences?
DESCRIPTION
Some ideas around using digital channels if you work in museums and libraries.TRANSCRIPT
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THE WORLD HAS
CHANGED!
OMG! WTF!
Dan Slee, Walsall Council, July 2012
So, how do we use social media to connect with new audiences?
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In 1982...
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Greetings from Brisbane
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In 2012...
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A blizzard of stats...
Libraries have changed...
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A blizzard of stats...
Information has changed...
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The Walsall media landscape
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44! 200,000
100,000
2005 2012
Daily Paper
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44! 200,000
100,000
2005 2012
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44! 200,000
100,000
2005 2012
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1.What is social media?
10 ways to connect…
What is social media?
How has the world changed?
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1. Using social media as a venue
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2. As an officer
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@walsallwildlife On Twitter...
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Linked to Flickr...
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3. Cover An Event (like an author visit)
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4. The Twitter Event
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Norfolk County Council #nccourday
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5. Organise a Flickr meet
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101 images and 1,000 views
Walsall Council House Flickr meet
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Walsall Museum Stores Flickr meet
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6. Use Flickr as a venue.
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7. Use Residents’ Pictures on Your Website.
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8. Broaden Your Audience With Wikipedia.
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The Alchemist in Search of the Philosopher's Stone, by Joseph Wright, 1771
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The Alchemist in Search of the Philosopher's Stone, by Joseph Wright, 1771
Derby Museum and Art Gallery
GLAM Derby project
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9. Go to an unconference
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10. Publish Your Catalogues As Open Data
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£ 3,744.02
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11. Organise a Google e-mail group to connect your audience. (Like a
reading group).
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12. Use these new channels yourself (as a real person).
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In conclusion…
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Creative Commons credits
Phillies game crowd: http://flic.kr/p/9wZTi8New York librarians: http://flic.kr/p/5JQfmh
Museum curator: http://flic.kr/p/68VpZsHerefordshire gate: http://flic.kr/p/6ZxFLc
Phone and newspaper: http://flic.kr/p/7heGhDControls: http://flic.kr/p/aiCkpi
Traffic cop: http://flic.kr/p/5M4RtzRoad in the snow: http://flic.kr/p/92RP7t
The Alchemist: http://en.wikipedia.org/wiki/File:JosephWright-Alchemist.jpg Sunset: http://flic.kr/p/6fGXvp