omedelbar. who you are! lights, camera, action! it’s finally time to release a whole new kind of...

OMEDELBARDESIGNED BY IKEA AND BEA ÅKERLUND

LAUNCHING MARCH 2018© Inter IKEA Systems B.V. 2018

www.IKEA.ca

https://www.ikea.com/ca

B. WHO YOU ARE!

Lights, camera, action! It’s finally time to release a whole new kind of energy to IKEA, one created in collaboration with fashion activist Bea Åkerlund. With items like large glass hats and lip-shaped pillows, OMEDELBAR is a collection that includes everything to display one’s clothing, accessories and personality. It’s also a limited edition collection, making each product all the more desirable.

“I love this limited edition collection, it’s super unique and a bit edgy and unexpected coming from IKEA!”

- Karin Gustavsson, Creative Leader for OMEDELBAR

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OMEDELBAR limited edition collection / IKEA PRESS KIT / MARCH 2018 / 2

MEET BEA ÅKERLUND

Moving between the worlds of film, fashion and music, Bea Åkerlund describes herself as a fashion activist. You may know her as one of the most influential stylists and costume designers in the industry, having collaborated with names such as Madonna, Beyoncé, Lady Gaga and Rihanna, just to name a few. With her signature over-the-top look, Bea has become known for her unique sense of style, which she always manages to marry beautifully with each artist’s personal expression. And since she’s always ready to expanding her portfolio, she’s now been able to marry her creativity with IKEA.

Get to know Bea even better, see full interview on page 18.

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WHERE GOTH MEETS GLAMOUR

The OMEDELBAR collection captures the essence of Bea’s own personal style; a hybrid between Goth and Hollywood glamour. The products create the feeling of an exclusive bedroom and dressing room, one you’ll want to linger in forever. Bea’s personal mantra “B. who you are” moves like a red thread through the collection, together with her signature stamp, the red lipstick. And let’s not forget about the stripes! All in all it’s a collection of about 30 products that celebrate individuality and creativity.

“With a few pieces from the collection you can create a designer wardrobe or dress up your room in a new way.”


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OMEDELBAR is all about having fun and not following conventions, and one key ingredient in the design was to play with dimensions. Because who’s to say that a pocket watch has to fit in the palm of your palm when instead it can cover a wall?

OMEDELBAR wall clock $49.99

OMEDELBARwall clock

$4999


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Bea’s personal signature is the red lips; she even claims to leave her lipstick on when going to bed. So enlarging them and transforming them into pillows were a pretty natural choice for the designer. They’re even available in two sizes.

OMEDELBAR cushions, lip-shaped L55×W30cm $14.99/each L70×W40cm $19.99/each

OMEDELBARcushions, lip-shaped

$1999/each


“

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White rabbits have been popping out of them for decades and the Mad Hatter made Alice in Wonderland all the more wonderful – the history of the top hat is about as colourful as the people who wear them. And Bea certainly loves it more than most, which is why she gave it a natural place in the collection.

OMEDELBAR vase $24.99

OMEDELBARvase

$2499


“Fill the hat with anything: from your collection of buttons, to your bathroom essentials. It’s really all up to you.”

- Bea Åkerlund

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OMEDELBARvase

$2499


“We’ve always used a lot of stripes at IKEA and I really love how Bea breathed new life into that expression. It’s so rock ’n’ roll!”


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OMEDELBAR box with lid, set of 2 $34.99

OMEDELBARbox with lid, set of 2

$3499


“It’s a collection for the people: a Bea + IKEA mashup. I wanted it to be fun, relatable and accessible to everyone.”

- Bea Åkerlund

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OMEDELBAR armchair $299

OMEDELBARarmchair

$299


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OMEDELBAR rug $79.99

OMEDELBARrug

$7999


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OMEDELBAR clothes rack $149OMEDELBAR curved clothes hanger $9.99/2 pack

With OMEDELBAR, styling your outfits become much more fun, especially with hangers that let you pair together an entire look. Also, it’s so much easier to choose outfits every day when you have all your options in full view.

OMEDELBARclothes rack

$149

OMEDELBARcurved clothes hanger, 2 pack

$999


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OMEDELBAR curved clothes hanger $9.99/2 pack

OMEDELBARcurved clothes hanger, 2 pack

$999


“Working with Bea was great fun! She has such a different perspective, a true artist in every sense. Always full of ideas and creative energy.”


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OMEDELBAR vase $17.99/each

OMEDELBARvase

$1799/each


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OMEDELBAR mirror $129OMEDELBAR valet stand $59.99

OMEDELBARvalet stand

$5999

OMEDELBARmirror

$129

OMEDELBAR bowl $17.99

OMEDELBARbowl

$1799


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“‘B. WHO YOU ARE’ is about embracing yourself, no matter what the world thinks of you. It’s about individuality and creativity – two important cornerstones of OMEDELBAR.”

- Bea Åkerlund

OMEDELBAR LED multi-use lighting $24.99/each

OMEDELBARLED multi-use lighting

$2499/each


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OMEDELBAR curtains, 1 pair $49.99

OMEDELBARcurtains, 1 pair

$4999


Exploring new collaborations are a big part of what we do at IKEA. And sometimes we like to step into really unexpected places; places that inspire and fascinate us and help us improve our offering.

For many people, Bea Åkerlund is known as a stylist and custom designer to the stars (think Madonna, Beyoncé and every other A-list name you can imagine). However Bea is more accurately described as a modern day Renaissance woman, being the multi-talented artist and entrepreneur that she is. With her over-the-top look that combines Goth, Punk and a dash of Alice in Wonderland – plus her “won’t quit till it’s perfect” attitude – it’s no wonder that Bea’s work has been coveted for more than 20 years in the industry.

So how is it that IKEA and Bea Åkerlund have joined hands ? “It started when Karin Gustavsson – the creative leader for OMEDELBAR – had heard me speak on Swedish radio and apparently this inspired her to reach out. I was really excited, as I’m a huge fan of the IKEA brand,” explains Bea who – perhaps not oddly enough – has a keen interest for interiors. “Style is style, so if you’re interested in fashion, chances are you’ll be interested in interior design.”

Go against the normBea wanted to make a collection that that did two important things. “It should speak to the many, but still be true to who I am. Looking at OMEDELBAR I feel like we’ve really accomplished that, as it contains items that I love and have been looking for myself. I’ve always had a clear vision of what this collection should be, from start to finish. And with it, I hope to inspire people to think outside the box, get them to take a risk and have fun, to purchase something they’d never expect to find at IKEA. Simply put – get people to live a little!”

And indeed OMEDELBAR really is a collection with a strong personality and where unexpected combinations and playful surprises have a big part, such as mixing something feminine and soft with a bit of rock ’n’ roll. It contains pretty much everything to create the feeling of a boudoir-inspired walk-in closet: large glass

hats, a B-shaped lamp, 3D-printed hands – and of course Bea’s signature red lips transformed into a pillow. Dimensions have been tampered with too, like turning a pocket watch into a big wall clock and creating an oversize vanity mirror. “I love it all, especially the vase shoe, the 3D hand as well as the lips, and one of the things I’ve been using almost daily is the throw which I’ve turned into a poncho.”

A collection with a messageBesides Bea’s incredible sense of style, she also has a message that she wants to share with the world, which is “B. WHO YOU ARE”. This message runs like a red tread through the entire collection, holding it together. Bea explains, “It’s about embracing yourself, no matter what the world thinks of you. And it’s a message that I’ve lived by and that’s shaped me into who I am today.”

As a self-made woman, Bea is a huge role model to people of all ages, especially the young. There may not be a secret sauce to her success, but thinking big is a vital part of it. “I’ve always had ridiculously huge ambitions, all of which I’ve combined with lots of hard work. You need to dare to think differently and dare to take chances. Keep pushing yourself and make sure to listen to your gut. Sometimes it honestly feels like I’ve built my entire career by following my gut.”

The perfect outcomeAll projects have their challenges, and of course so did this one. “Sure, from the beginning I had about 300 ideas that I wanted to bring to life. But IKEA has a lot of guidelines when it comes to packaging and transporation, so that idea of creating a huge shoe-sofa unfortunately got scrapped,” Bea says with a laugh. “In all honesty the whole collaboration was fantastic, Karin really listened to my thoughts as we worked back and forth, and we achieved a perfect flow between the two of us. In the end I’m really happy with the outcome, it’s an ideal balance between IKEA and myself.”

Needless to say, we’re very happy and proud of the outcome too. Because in many ways, Bea Åkerlund and IKEA is a combination that perhaps shouldn’t work... but somehow, it just does.

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16:9 FORMAT, FULL VERSION 1:1 FORMAT, SHORT VERSION

Behind the scenes film


https://youtu.be/PKZAIoKzTSM

https://youtu.be/PKZAIoKzTSM

Collection film – directed by Jonas Åkerlund

Not only have they worked together for numerous projects throughout the years, but film director Jonas Åkerlund also happens to be Bea’s husband. So it felt quite natural that they collaborate for the production of the OMEDELBAR films, giving life to Bea’s vision in the best way possible.

16:9 FORMAT, FULL AND SHORT VERSION 1:1 FORMAT, SHORT VERSION


https://youtu.be/85PiMqShfiU

https://youtu.be/85PiMqShfiU

PE673086

OMEDELBAR bed canopy $29.99

100% polyester. Designer: Bea Åkerlund. W85×D40, H220cm. Black

PE661891

OMEDELBAR armchair $299

Cover: 42% cotton, 58% polyester. Designer: Bea Åkerlund. W60×D68, H90cm. Black

PE661916

OMEDELBAR pouffe with storage $129

Cover: 65% polyester, 35% cotton. Designer: Bea Åkerlund. Ø52, H47cm. Black

Products and product info

PE661914

OMEDELBAR mirror $129

Glass and polyurethane plastic. Designer: Bea Åkerlund. W67×H158cm. Black

PE661915

OMEDELBAR pendant lamp shade $14

Cord set is sold separately. 100% polyester and galvanised steel. Designer: Bea Åkerlund. Ø23, H15cm. Black

PE661912

OMEDELBAR LED multi-use lighting $24.99

ABS plastic. Designer: Bea Åkerlund. L27×W39, H56cm. Black

PE661913

OMEDELBAR LED multi-use lighting $29.99

100% polyester and powder-coated steel. Designer: Bea Åkerlund. L42.5×W18, H30cm. IKEA. Red

PE672147

OMEDELBAR full/queen duvet cover and 2 pillowcases $39.99

The buttons keep the duvet in place. 100% cotton. Designer: Bea Åkerlund. Black

PE661904

OMEDELBAR curtains, 1 pair $49.99

100% polyester. Designer: Bea Åkerlund. W145×L300cm. Black/white

PE661906

OMEDELBAR cushion, lip-shaped $14.99

The zipper makes the cover easy to remove. 100% cotton. Designer: Bea Åkerlund. L55×W30cm. Red

PE661907

OMEDELBAR cushion, lip-shaped $19.99

The zipper makes the cover easy to remove. 100% cotton. Designer: Bea Åkerlund. L70×W40cm. Red

PE661908

OMEDELBAR cushion cover, eye $19.99/2 pack

100% cotton. Designer: Bea Åkerlund. L50×W50cm

PE661915

OMEDELBAR pendant lamp shade $19

Cord set is sold separately. 100% polyester and galvanised steel. Designer: Bea Åkerlund. Ø31, H20cm. Black

PE661909

OMEDELBAR cushion cover, lips $8.99

100% cotton. Designer: Bea Åkerlund. L50×W50cm


PE661917

OMEDELBAR rug $79.99

100% polyester. Designer: Bea Åkerlund. W140×L200cm. Brown


PE673301

OMEDELBAR glass, lipstick $2.99/2 pack

Painted glass. Designer: Bea Åkerlund. 38cl

PE661923


The glass vase is mouth blown by a skilled craftsperson. Glass. Designer: Bea Åkerlund. Ø26, H19cm

PE661924


The glass vase is mouth blown by a skilled craftsperson. Glass. Designer: Bea Åkerlund. Ø26, H19cm. Black

PE661921

OMEDELBAR wall sticker, lipstick $14.99

The self-adhesive stickers are easy to fit on to smooth, clean and dry surfaces. Polypropylene plastic and paper. Designer: Bea Åkerlund

PE661926

OMEDELBAR wall clock $49.99

Silent clock, the pointers move without a sound. Steel and aluminum. Designer: Bea Åkerlund. Ø45cm. Metal antique effect

PE661911

OMEDELBAR decoration box $6.99

100% recycled and laminated paperboard. Designer: Bea Åkerlund. L18×W6, H25cm. Black

PE661900

OMEDELBAR box with lid, set of 2 $34.99

Comprises: 1 box (Ø26, H37.5cm) and 1 box (Ø23.5, H35.5cm). 100% recycled and laminated paperboard. Designer: Bea Åkerlund. Black/white

PE661925


Stoneware. Designer: Bea Åkerlund. H25cm. White

PE661903

OMEDELBAR clothes rack $149

Powder coated steel. Designer: Bea Åkerlund. W125×D36, H168cm. Black/gold-colour

PE661893

OMEDELBAR bowl $17.99

Powder coated steel. Designer: Bea Åkerlund. Ø20, H22cm. Gold-colour

PE661918

OMEDELBAR shoe box $12.99/2 pack

100% recycled and laminated paperboard. Designer: Bea Åkerlund. W22×D33, H14cm. Black

PE661905

OMEDELBAR curved clothes hanger $9.99/2 pack

Painted solid beech and brass-plated steel. Designer: Bea Åkerlund. W18cm. Black/gold-colour


PE661919

OMEDELBAR valet stand $59.99

Powder coated steel. Designer: Bea Åkerlund. W33×D23, H162cm. Black


PE661901

OMEDELBAR carrier bag, large $1.49

100% polypropylene. Designer: Bea Åkerlund. W55×D37, H35cm. 71l. Black

PE661902

OMEDELBAR carrier bag, medium $1.99

100% polypropylene. Designer: Bea Åkerlund. W45×D18, H45cm. 35l. Black

PE661922

OMEDELBAR wallpaper $7.99/roll

Paper. Designer: Bea Åkerlund. W0.5×L10.0m. Black/white



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Maja Boricevic Communications Coordinator IKEA [email protected]

Kristin Newbigging Commercial Public Relations ManagerIKEA [email protected]

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omedelbar. who you are! lights, camera, action! it’s finally time to release a whole new kind of...

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