omb 2012 marketing catalog

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2012 2012 MARKETING MARKETING CATALOG CATALOG Building strong businesses, Building strong businesses, one networking event one networking event at a time. at a time. 2011 Golf Tournament Main Event Sponsor, Pro-Build 2011 Auction Preview Party Sponsor, Olympia Overhead Doors

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A guide to using OMB to market and advertise your business.

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2012 2012 MARKETING MARKETING CATALOGCATALOG

Building strong businesses, Building strong businesses, one networking event one networking event

at a time.at a time.

2011 Golf Tournament Main Event Sponsor, Pro-Build

2011 Auction Preview Party Sponsor,

Olympia Overhead Doors

2012 Marketing Catalog Welcome to Olympia Master Builders’ (OMB’s) 2012 Marketing Catalog, developed to assist you as you begin to plan and organize your advertising and marketing budgets for the year. Please recognize that this is only a guide, as final dates and times for some events are still to be established, and there may be events and/or opportunities added during the year.

Supporting OMB activities and events has multiple benefits for your company:

• It provides an opportunity for you to market your products and/or services to your target audience

• It helps you build name recognition with OMB’s members • It enhances the growth of your business

The first thing you will find in the catalog is a calendar with events listed for easy refer-ence. Next is a description of each event and the sponsorship opportunities. Finally, you will find a commitment form. For recurring events, you can choose to be the sponsor for one month or the entire series…it’s that easy!!!

All opportunities will be reserved on a first come, first served basis. If you wish to dis-cuss multiple opportunities, we will be happy to sit down with you and discuss your plans in detail.

There are three simple guidelines to put your marketing and advertising opportunities into place for 2012: • First, 2011 Sponsors are given the first right of renewal for the event they’ve previously sponsored. • Secondly, current OMB members will be given first priority for advertising and/or

marketing and networking opportunities. If you are not a member and want to spon-sor an activity, please call the office.

• Finally, commitments must be paid in full prior to the event you wish to sponsor to secure the opportunity, unless other arrangements are made in advance.

All commitments include recognition in the weekly newsletter, Chalk Talk, which is emailed to the entire membership on Tuesdays; and also includes recognition in our award-winning newsletter, Chalk Line newsletter.* All sponsorships also include the first right of renewal for the same 2013 sponsorships. Please call Olympia Master Builders at 360-754-0912 with your questions or if you need more information about any of next year’s events. Thank you for your support!

*Contingent upon receiving contract prior to publication date.

Table of Contents

GETTING STARTED 2 Marketing and Networking Calendar

PREMIUM SPONSORSHIPS

3 Premium Sponsorships MEETINGS AND PROGRAMS

4 General Membership Meetings 5 Quarterly Networking Socials 5 Networking Breakfasts

HOME SHOWS

6 OMB Big Home & Garden Show 7 Elma Home Show 8 Lewis County Home Show

TOUR OF HOMES 9 OMB Tour of Homes

EVENTS 10-11 Auction 12-13 OMB Golf Tournament 14 Member Trade Show 14 OMB Blood Drive 15 Christmas Party

PUBLICATIONS 16-17 Chalk Line Advertising Rates 18 Chalk Talk Advertising Rates 18 Website Advertising Rates

FINAL DETAILS

19 Contract

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Tentative 2012 Marketing Calendar

Calendar is subject to change. Dates are as of November 2011. Find up-to-date changes at www.omb.org

January 10 Tuesday General Membership Meeting

25 Wednesday OMB Networking Breakfast

February 7 Tuesday General Membership Meeting 29 Wednesday OMB Networking Breakfast

March 6 Tuesday Quarterly Networking Social 28 Wednesday OMB Networking Breakfast

April

3 Tuesday Trade Show 25 Wednesday Associates’ Networking Breakfast 28-29 Sat./Sun. Lewis County Home Show

May 1 Tuesday General Membership Meeting (REX Awards) 19-20 Sat./Sun. Elma Home and Garden Show 23 Wednesday OMB Networking Breakfast

June

9 Saturday Auction 21 Thursday Golf Tournament 27 Wednesday OMB Networking Breakfast

July

TBD TBD ROII Check Pickup/ Blood Drive 25 Wednesday OMB Networking Breakfast

August

7 Tuesday Quarterly Networking Social 18/19 Sat./Sun. OMB Tour of Homes 25/26 Sat./Sun. OMB Tour of Homes 29 Wednesday OMB Networking Breakfast

September

11 Tuesday General Membership Meeting 15-16 Sat./Sun. OMB BIG Home & Garden Show 26 Wednesday OMB Networking Breakfast

October

2 Tuesday Quarterly Networking Social 24 Wednesday OMB Networking Breakfast

November 6 Tuesday General Membership Meeting/Tour of Homes Awards 23 Wednesday OMB Networking Breakfast

December

TBD TBD OMB Christmas Party

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PREMIUM SPONSORSHIP PACKAGES

Silver Sponsorship $1,000

Tier One Button size ad on www.omb.org for the year ($420 value) Ad in Chalk Talk for the year ($600 value) Company name listed in Chalk Line as a Silver Sponsor VIP Premium Sponsor Parking at the OMB office 1 free ticket to each General Membership Meeting for the year ($125 value)

Gold Sponsorship $3,000

Tier One Button size ad on www.omb.org for the year ($420 value) Ad in Chalk Talk for the year ($600 value) Logo displayed in Chalk Line as a Gold Sponsor VIP Premium Sponsor Parking at the OMB office VIP Premium Sponsor Parking at OMB off-site events Tabletop Display at all General Membership Meetings ($500 value) Tabletop Display at the OMB Trade Show ($175 value) 1/8 page full color ad in Chalk Line for the year ($840 value) 2 free ticket to each General Membership Meeting for the year ($250 value) 2 free tickets to each Quarterly Networking Social ($30 value)

Platinum Sponsorship $5,000

Tier One Skyscraper size ad on www.omb.org for the year ($900 value) Ad in Chalk Talk for the year ($600 value) Logo displayed in Chalk Line as a Platinum Sponsor VIP Premium Sponsor Parking at the OMB office VIP Premium Sponsor Parking at OMB off-site events Tabletop Display at all General Membership Meetings ($500 value) Tabletop Display at the OMB Trade Show ($175 value) 1/4 page full color ad in Chalk Line for the year ($1440 value) 2 free ticket to each General Membership Meeting for the year ($250 value) 2 free tickets to each Quarterly Networking Social ($30 value) 2 free tickets to the OMB Auction ($150 value) 2 free tickets to the OMB Christmas Party ($100 value) 2 free tickets to golf in the OMB Golf Tournament ($170 value) Booth at the OMB BIG Home & Garden Show ($550 value) Recognition at all OMB internal events as a Platinum Sponsor Premier seating at all OMB events

GENERAL MEMBERSHIP MEETINGS

Association business is conducted at General Membership Meetings (Dinner Meetings). General Membership Meetings are typically held on the first Tuesday of each month at Indian Summer Golf and Country Club.

Meeting Sponsor $300 Sponsor gets recognition during the opening of the meeting Company banner prominently displayed at the meeting The opportunity to address the audience during the program to describe your business and its services Company literature on guest tables and/or a tabletop display ($100 value) during the meeting Logo featured on all material promoting the event that could include reminder emails, the OMB website,

Chalk Line, and Chalk Talk

o Number Available: One per meeting

Door Prize Sponsor Provide Door Prize Sponsor gets to draw the winner for the prize Logo displayed at the registration table where guests will enter to win Retain business cards of attendees who entered to win Logo featured on all material promoting the event that could include reminder emails, the OMB website,

Chalk Line, and Chalk Talk

o Number Available: One per meeting

Table Top Displays $100 Sponsors have a Table Top Display to promote their product or service to members during the social hour Introduced during the program as a Tabletop Sponsor Company name featured on all material promoting the event that could include reminder emails, the OMB

website, Chalk Line, and Chalk Talk Option to provide a small door prize for attendees and chance to draw a winner and retain the business

cards of attendees who entered to win

o Number Available: Two per meeting

MC Sponsor $250 Sponsor is the evening’s MC for the event Includes one free ticket to the event sponsored Logo featured on all material promoting the event that could include reminder emails, the OMB website,

Chalk Line, and Chalk Talk

o Number Available: One per meeting where an MC is needed

Typical General Membership Meeting 4

QUARTERLY NETWORKING SOCIALS

These quarterly events are a chance for OMB members to host an evening networking event at their place of business. This allows other members to spend time in a showroom or business in a relaxed, no-pressure social setting.

Meeting Sponsor $250 Sponsor hosts the event, providing the meeting place and refreshments for attendees Sponsor address the audience during the event to describe their business and its services Logo featured on all material promoting the event that could include reminder emails, the OMB website,

Chalk Line, and Chalk Talk

o Number Available: One per meeting

Door Prize Sponsor Provide Door Prize Sponsor gets recognition when a winner is drawn for the prize

o Number Available: One per meeting

OMB NETWORKING BREAKFASTS Monthly breakfast meetings allow participating members to network and help promote members doing business with members.

Breakfast Sponsor Provide Donuts and coffee Sponsor provides the refreshment (coffee and donuts) for the event Sponsor address the audience during the event to describe their business and its services Logo featured on all material promoting the event that could include reminder emails, the OMB website,

Chalk Line, and Chalk Talk

o Number Available: One per meeting

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OMB BIG HOME & GARDEN SHOW The OMB BIG Home & Garden Show is the place for consumers to get ideas and have their questions answered about home renovation or garden projects. Held at St. Martin’s University over two days in September, the show attracts thousands of people.

Home Show Main Event Sponsor $3,500 Logo featured in the thousands of dollar multi-media advertising campaign promoting the event A premium 8’ x 10’ booth at the show ($700.00 value) 20 free passes to the show Company banner prominently displayed at the show Company mentioned as a sponsor in announcements throughout the event

o Number Available: Three

Senior Day Sponsor $2,500 Logo as the Senior Day Sponsor featured in the thousands of dollar multi-media advertising campaign

promoting the event Logo featured on all Senior Day Discount promotional material A premium 8’ x 10’ booth at the show ($700.00 value) 10 free passes to the show Company banner prominently displayed at the show

o Number Available: One

Family Day Sponsor $2,500 Logo in the thousands of dollar multi-media advertising campaign promoting the event A premium 8’ x 10’ booth at the show ($700.00 value) 10 free passes to the show Company banner displayed at the show and in the children's activity area

o Number Available: One

Main Stage Sponsor $1,500 Logo in the thousands of dollar multi-media advertising campaign promoting the event Logo prominently featured near the Speakers’ Schedule in print material Company banner on display in the main stage area 10 free passes to the show Recognition as the sponsor on all references to Main Stage speakers

o Number Available: One

Coupon Sponsor $1500 Logo on all coupons for the event-distributed online, via website and email, and in printed publication display

ads Logo in the thousands of dollar multi-media advertising campaign promoting the event 10 free passes to the show

o Number Available: One

Silver Level Sponsor $1,000 Logo in the thousands of dollar multi-media advertising campaign promoting the event A standard 8’ x 10’ booth at the show ($550.00 value) 8 free passes to the show

o Number Available: Ten (Industry exclusive, first come, first served!)

Goodie Bag Sponsor Provide bags for attendees Company name and logo given to all Home Show attendees as they enter Opportunity to stuff bags with company literature

o Number Available: One

ELMA HOME SHOW

The Elma Home Show, held in May, includes a partnership with the Master Gardeners to make a big impression on home improvement and garden enthusiasts.

Elma Home Show Main Event Sponsor $1,500 Includes one premium corner space booth for the event ($375 value) Recognition in all print and radio advertising as a sponsor Company banner hung at the show

o Number Available: Four (Industry exclusive, first come, first served!)

Silver Level Sponsor $1,000

An 8’ x 10’ booth at the show ($350.00 value) Recognition in all print and radio advertising as a sponsor Company banner hung at the show

o Number Available: Four (Industry exclusive, first come, first served!)

Speaker Sponsor $250

Company mentioned in all printed material for the Home Show Recognition as the speaker sponsor at the show Banner in the speaker area

o Number Available: Four

Prize Sponsor $250 or Provide Door Prize

Recognition in all printed material for the Home Show Recognition as a prize sponsor at the Home Show

o Number Available: Ten (Five per day of the show)

Goodie Bag Sponsor Provide bags for attendees

Company name and logo given to all Home Show attendees as they enter Opportunity to stuff bags with company literature

o Number Available: One

Vendors and customers at the 2011 Elma Home Show

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LEWIS COUNTY HOME SHOW

The Lewis County Home Show is held in April at the Lewis County Fairgrounds in Chehalis.

Lewis County Home Show Main Event Sponsor $1,500 Includes one premium corner space booth for the event ($375 value) Recognition in all print and radio advertising as a sponsor Company banner hung at the show

o Number Available: Four (Industry exclusive, first come, first served!)

Silver Level Sponsor $1,000

An 8’ x 10’ booth at the show ($350.00 value) Recognition in all print and radio advertising as a sponsor Company banner hung at the show

o Number Available: Four (Industry exclusive, first come, first served!)

Speaker Sponsor $250

Company mentioned in all printed material for the Home Show Recognition as the speaker sponsor at the show Banner in the speaker area

o Number Available: Four

Prize Sponsor $250 or Provide Door Prize

Recognition in all printed material for the Home Show Recognition as a prize sponsor at the Home Show

o Number Available: Ten (Five per day of the show)

Goodie Bag Sponsor Provide bags for attendees

Company name and logo given to all Home Show attendees as they enter Opportunity to stuff bags with company literature

o Number Available: One

Ed Hume speaking at the 2011 Lewis County Home Show

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OMB TOUR OF HOMES

The Tour of Homes is held over 2 consecutive weekends and features some of the newest homes in our community built by our members. Remodelors get in on the action as well by showcasing newly remodeled homes.

Tour of Homes Main Event Sponsor $5,000 Company name and logo prominently displayed on tabloid cover and any other print advertising for event Company logo and name will be prominently presented in all newspaper and radio advertising Business location will be a distribution point of Tour of Homes tabloids Opportunity to place advertising materials in the garages/vendor trade-show areas of the homes Recognition as the Main Event Sponsor at the Tour of Homes Awards Banquet Four complimentary tickets to the Tour of Homes Awards Banquet

o Number Available: One

Silver Sponsorship $3,000 Company’s name and logo will be displayed on the tabloid cover as a sponsor Logo presented in all newspaper and radio advertising Opportunity to place advertising materials in the garages/vendor trade-show areas of homes Recognition as the Silver Sponsor at the Tour of Homes Awards Banquet Two complimentary tickets to the Tour of Homes Awards Banquet

o Number Available: Three (Industry exclusive, first come, first served!)

Bronze Sponsorship $1,000 Company name will be listed on the tabloid cover as a sponsor Recognition as a Bronze Sponsor at the Tour of Homes Awards Banquet Two complimentary tickets to the Tour of Homes Awards Banquet

o Cost: $1,000 Number Available: Unlimited

2011 Tour of Homes Awards Winners

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AUCTION

The annual Auction is one of the largest single day events held each year. It is an exciting evening, with member companies and individuals donating goods and services to be auctioned valued at over $75,000! The auction is one of OMB’s largest non-dues revenue generating event and helps to keep membership dues affordable. It is also where donations are accepted for OMB’s scholarship program to help college students planning to go into the building industry.

Auction Main Event Sponsor $2,000 Company’s name and logo prominently placed on all printed materials related to the Auction Company banner prominently displayed at the event Verbal acknowledgement and recognition during the night of the Auction Table of eight for the Auction

o Number Available: One

Preview Party Sponsor $1,000 Company name and logo prominently placed on all printed materials related to the Auction Verbal acknowledgement and recognition during the night of the Auction Signage in the Lobby during the Preview Party Opportunity for your staff to Host the Preview Party Four free tickets to the Auction

o Number Available: One

Wine Sponsor $1,000 Company name and logo prominently placed on all printed materials related to the Auction Verbal acknowledgement and recognition during the night of the Auction Logo on complimentary bottles of table wine (one red / one white per table) Two free tickets for the night of the Auction

o Available: One (or can be shared by Two)

Raffle Sponsor $1,000 Company name and logo prominently placed on all printed materials related to the Auction Verbal acknowledgement and recognition during the night of the Auction Company logo displayed by the Raffle Station Two free tickets to the Auction

o Number Available: One

Souvenir Photograph Sponsor $750

Company name and logo prominently placed on all printed materials related to the Auction Verbal acknowledgement and recognition during the night of the Auction Company logo displayed by the Photographer’s Station

o Number Available: One

Centerpiece Sponsor $500

Company name and logo prominently placed on all printed materials related to the Auction Verbal acknowledgement and recognition during the night of the Auction Company logo displayed on the centerpieces at the auction

o Number Available: One

AUCTION (Continued)

Silent Action #1 Sponsor $500 Company name and logo prominently placed on all printed materials related to the Auction Verbal acknowledgement and recognition during the night of the Auction Company’s name and logo displayed in the Silent Auction One area

o Number Available: One

Silent Action #2 Sponsor $500 Company name and logo prominently placed on all printed materials related to the Auction Verbal acknowledgement and recognition during the night of the Auction Company name and logo displayed in the Silent Auction Two area

o Number Available: One

Silent Action #3 Sponsor $500 Company name and logo prominently placed on all printed materials related to the Auction Verbal acknowledgement and recognition during the night of the Auction Company name and logo displayed in the Silent Auction Three area

o Number Available: One

Raffle Basket Sponsor $500 Company name placed on all printed materials related to the Auction Verbal acknowledgement and recognition during the night of the Auction Company name and logo displayed at the Raffle Basket Table

o Number Available: Two

2011 Auction attendees watching their silent auction bids

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OMB GOLF TOURNAMENT There is nothing like a little friendly competition on the golf course to focus OMB members’ attention. Cash prizes for 1st, 2nd and 3rd place teams! This golf tournament is a great networking opportunity for players as well as sponsors.

Golf Tournament Main Event Sponsor $1,500 Company banner at the tournament registration table Company name and logo on all printed material related to the tournament Free Hole Sponsorship ($250 value) Team of 4 players in the tournament (includes lunch for the team) 2 Free lunches at the Awards Banquet

o Number Available: One

Hole Sponsor $250

Company name at the hole sponsored 2 Free lunches at the Awards Banquet Company name listed in event program Golf cart for the day Free VIP Sponsor parking Opportunity to network with all golfers in the tournament Opportunity to win one of 2 prestigious Hole Sponsor Awards Free Golf Tournament Sponsor Clinic prior to the tournament to help maximize networking potential

o Number Available: Eighteen (First come, first served!)

Drink Sponsor $250 Company name and logo on all printed material for the tournament Company name and logo printed on drink tickets given to every player Company logo in all Drink Carts 2 Free lunches at the Awards Banquet

o Number Available: Two

Hole-In-One Sponsor $250 Company name and logo on all printed material for the tournament Company logo on Hole-In-One signage at the assigned hole 2 Free lunches at the Awards Banquet

o Number Available: One

Mega Putt Sponsor $250 Company name and logo on all printed material for the tournament Company logo on Mega Putt signage at the practice green 2 Free lunches at the Awards Banquet

o Cost: $500 Number Available: Four

Beat the Celebrity Sponsor $250 Company name and logo on all printed material for the tournament Company logo on Beat the Celebrity signage at the assigned hole 2 Free lunches at the Awards Banquet

o Number Available: One

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GOLF TOURNAMENT (Continued)

Cheat Hole Sponsor $250 Company name and logo on all printed material for the tournament Company logo on Cheat Hole signage at the assigned hole 2 Free lunches at the Awards Banquet

o Number Available: One

Caddy Pack Sponsor $250 Company name and logo on all printed material for the tournament Company logo on Mulligan tickets Company logo on paint sticks 2 Free lunches at the Awards Banquet

o Number Available: One

Practice Green Sponsor $100

Company banner at the practice green Table at the practice green to network with golfers 2 Free lunches at the Awards Banquet

o Number Available: One

Golf Cart Sponsor $100 Company name and logo on all printed material for the tournament Company logo in all golf carts used for the tournament 2 Free lunches at the Awards Banquet

o Number Available: One

Closest to the Pin Sponsor $100 + Prize Company name and logo on all printed material for the tournament Company logo in all golf carts used for the tournament 2 Free lunches at the Awards Banquet

o Number Available: Two (One women’s and One men’s)

Longest Drive Sponsor $100 + Prize Company name and logo on all printed material for the tournament Company logo at the Long Drive hole 2 Free lunches at the Awards Banquet

o Number Available: Two (One women’s and One men’s)

Goodie Bag Sponsor $100 + bags Provide company logo goodie bags given for every player at registration Company name and logo on all printed material for the tournament 2 Free lunches at the Awards Banquet

o Number Available: one

2012 MEMBER TRADE SHOW

The annual OMB Member Trade Show is a way to showcase goods and services to the OMB membership and their guests. This event is a mini trade show, with raffle prizes, dinner, and tons of priceless networking.

Trade Show Gold Sponsor $500 Sponsor gets recognition during the opening of the meeting Company banner prominently displayed at the meeting One Tabletop Display with premier placement Logo featured on all material promoting the event that could include reminder emails, the OMB website,

Chalk Line, and Chalk Talk Includes 2 tickets to the event

o Number Available: Four

Trade Show Silver Sponsor $300 Sponsor gets recognition during the opening of the meeting Company banner prominently displayed at the meeting One Tabletop Display Company name featured on all material promoting the event that could include reminder emails, the OMB

website, Chalk Line, and Chalk Talk Includes 2 tickets to the event

o Number Available: Four

OMB BLOOD DRIVE OMB gives back to the community by hosting an annual Blood Drive each summer.

Main Event Sponsor $1,500 Company name and logo on all printed material involving the event Banner prominently displayed at the event Logo in advertising related to the event

o Number Available: One

T-Shirt Sponsor $100 Company logo on shirts given to blood donors at the event

o Number Available: Ten

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CHRISTMAS PARTY/AWARDS BANQUET

Olympia Master Builders ends each year on a grand note. Besides music and dancing at the end of the evening, the gavel is turned over to the incoming President of OMB during an installation ceremony immediately following presentation of Association awards by the outgoing President.

Christmas Party Main Event Sponsor $600 Includes recognition during the opening of the meeting Company name and logo prominently displayed on the speaker’s podium Logo on all invitations to the party Logo on all promotional material for the event Logo on slide show shown during the event

o Number Available: Four

Entertainment Sponsor $500 Logo on all invitations to the party Logo on all promotional material for the event Logo on slide show shown during the event

o Number Available: Two

Wine Sponsor $350 Logo on the wine bottles at each table at the event Logo on all promotional material for the event Logo on slide show shown during the event

o Number Available: Four

Souvenir Photograph Sponsor $300 Logo at the photo station Logo on all promotional material for the event Logo on slide show shown during the event

o Number Available: One

Awards Sponsor $300 Logo at the awards table at the event Opportunity to play “Vanna” and assist the President hand out the evening’s awards Logo on all promotional material for the event Logo on slide show shown during the event

o Number Available: Two

Centerpiece Sponsor $250 Logo on the centerpieces on the tables at he event Logo on all promotional material for the event Logo on slide show shown during the event

o Cost: $250 Number Available: Two

Raffle Sponsor $100 or Donate Raffle Prize Logo at the Raffle table during the event Logo on all promotional material for the event Logo on slide show shown during the event

o Number Available: Unlimited

SPONSORSHIP

CONTRACT 16

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Advertise in Olympia Master Builders’ weekly email update!

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tact Regina at 360-754-0912 or [email protected] for more information.

SPONSORSHIP CONTRACT

Company Name _______________________________________________________ Authorized Representative _______________________________________________ Address______________________________________________________________ City______________________________________ State_____ Zip______________ Phone __________________________ Fax ________________________________ Email________________________________________________________________

Payment Information

Payment is due within 30 days of the event you are sponsoring or within 60 days if you are a Main Event Sponsor. Sponsorship Investment__________________________________________________ Total Amount Due $______ ___Check Enclosed ___Bill my credit card Credit Card #_________________________ Exp.____/____ 3-digit security code ____ This form is a contract between your company and Olympia Master Builders and will be treated as such. Printed Name _________________________________________________________ Signature___________________________________Date_______________________

Don’t forget to send a current company logo to [email protected] so we can start promoting your sponsorship!

Please send completed form to Olympia Master Builders at: 1211 State Ave NE Olympia, WA 98501

FAX to 360-754-7448 or scan and email to [email protected]

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OMB: “Net”workingOMB: “Net”working for our membersfor our members

2012 MARKETING CATALOG2012 MARKETING CATALOG