okcarl thesis midterm presentation
TRANSCRIPT
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<3 OkCarlExperiments in online dating
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Research
Current academic research focus Individual interviews with users (<50 people) Large datasets from real online dating networks
(10000+) No medium-sized studies
How to optimize a profile Breakdown of behavior based on gender, sexual
orientation, race, etc.
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ResearchWho messages whom?
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Exploring the current dating scene
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Questions
What is wrong with online dating sites today? How do you measure "success" for a dating network? What unique features from special interest (LGBT,
kink, religious, etc.) dating networks could be used in straight ones?
How do features stack up for different genders and sexual orientations?
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Experimental Platform
Closed dating site with control set of users Capture usage data Compare actual vs. shared profile data Modular to allow easy swapping of test features Surveys to capture perceived UX Surveys to determine effectiveness of matches
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Iterations
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Study
Average profiles (control) Condensed profiles Too-much-info profiles Video profiles Storytelling profiles: Madlibs Location: distance by transit time, multiple locations Unlimited vs. limited contact with other users Friends build your profile
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Deliverables
HCI analysis of features used in dating networks Data on comparative effectiveness of features per
gender and sexual orientation (post-graduation) Publish academic paper (stretch) Dating site distribution for Drupal
community
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Schedule
Create - 3 weeks total (2/18 - 3/11) development - 2.5 weeks beta signups - 3 weeks launch event - 3 weeks
Experiment - 4 weeks total (3/11 - 4/8) trials - 4 weeks 5 days is the absolute minimum I want to run one experiment 5 days/experiment * 14 experiments = 10 weeks mitigation options
combine experiments cut experiments segregate into different groups to run 2 different experiments simultaneously (requires
larger pool of users) continue running experiments into the Analyze period and only include that data in the
final written thesis or post-graduation academic paper analyze data simultaneously program new experiments simultaneously
Analyze (4/8 - 4/30) crunch data - 1 week write thesis summary - Week 11 - 1 week
SUBMIT THESIS SUMMARIES AND MATERIALS FOR THESIS BOOK BY END OF CLASS APRIL 16
create presentation - 1 week Present: Class 13 - April 30
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OkDone