7/27/2019 "OJ beats fast-food" - Professor David Russell - August 2010

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NEWS

DAVID

RUSSELL ON …

Good news at last from the nutrition camp. High volumes of

fast food is bad, but fast food consumed with a glass of orange

 juice is another story! It seems that a simple glass of OJ holds

the potential to reduce the impact of high carbohydrate, high fat

meals like many takeaways.

 The active ingredients responsible for these mitigating

effects are flavonoids, which can be found in virtually all fruits,

 vegetables, herbs and spices, although orange juice’s powers

arise from its high levels of two specific flavonoids, naringenin

and hesperidin. So what do flavonoids do exactly? Their magic

arises from their antioxidant powers, which are capable of

reducing the levels of oxidation and inflammation provoked by

high carb, high fat food, and they also help to prevent blood

 vessel damage, as reported by a recent study (admittedly funded

by citrus fruit producers!) conducted by endocrinologists fromthe University at Buffalo.

 The results showed that drinking orange juice with a meal

high in fat and carbohydrates prevented the marked increases

in inflammation and free radicals that one would expect from

such a meal. This is noteworthy because the high glucose

and triglyceride levels that result from such inflammation are

known factors in the development of heart problems. These

benefits were not shown when study participants drank water

or glucose with their meal. Indeed, free radicals increased an

average of 62 per cent with water and 63 per cent with glucose,

compared with just 47 per cent with orange juice. Even more

encouragingly, orange juice, despite its naturally occurring fruitsugar content, appeared to inhibit the rise in a substance known

as SOCS-3 which plays an important role in insulin resistance

and the development of type 2 diabetes. So, although I am not

of course advocating that you swap healthy eating for a diet of

takeaways, it is interesting to learn that simply by adding a glass

of orange juice to your meal or menu, you can help to mitigate

the effects of high carb, high fat food such as pizza, pastries and

many other processed meals. And as orange juice is of course

also high in vitamin C, it seems that a glass of OJ really is a

great start to the day. So go on, enjoy an OJ but just make sure

that it is pure, unsweetened and preferably freshly squeezed.

OJ beats

Fast Food

OVER 500K CONSUMERS WILL SAMPLE

BROTHERS AT FESTIVALS & EVENTS

DURING 2010Meadowlands Sussex. 29 -30 May

Parklife Ian Brown, Manchester. 11-12 June

Glastonbury  U2 Stevie Wonder, Muse. 25-29 June

 Wakestock The Ting Tings, Plan B N Wales. 2-4 July

Guilfest Status Quo, Orbital & N Dubz!!, Surrey. 9-11 July

 Wickerman The Saw Doctors, Ocean Colour Scene. 23- 25

July

Kendal Calling Calvin Harris. 30 July - 1 Aug

Field Day/Tiesto The Fall, Tiesto London. 31 July - 1 Aug

Boardmasters Newton Faulkner, Plan B, Newquay. 4-8

Aug

Bloodstock Very heavy metal, Derby. 13-15 AugLondon Weekender Fatboy Slim. 30-31 Aug

Thames Festival Line UP TBC. 12 th-1 3Sept

Freeze Line up. TBC

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Lunch! enjoyed recent success at this year’s AEO’s

Excellence Awards ceremony. The food-to-go event

scooped the best trade show award at the ceremony

held at Wembley Stadium, an event attended by

representatives from across the UK’s exhibition industry.

Commenting on the award, Madeleine Johnson, lunch!’s

Event Manager, said: “Winning the Best Exhibition award is

a fantastic reflection of how quickly lunch! has become the

essential event for the vibrant out−of−home food and drink

community and a brilliant reward for the team who have

committed themselves to representing the industry. It is an

amazing achievement for an exhibition that has only taken

place twice to be endorsed as the best exhibition in the UK!”

The event is returning to Old Billingsgate, London,

on 30 September-1 October for its third year running.

SUCCESS FOR LUNCH!

AHEAD OF 2010 EVENT

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